 Hey, what's up coach? Welcome back to my channel now in today's video I'm going to walk through a complete guide on how you can go from zero to 500 or more Clients in your local city. You'll see here like right here on the screen I'm going to pull this up and I'm going to go through There's four different slides that will show you Piece by piece how to do this and questions you should be asking yourself things that you should be focusing on I Think this is going to be one of the most important videos that I ever post here on YouTube Spent a lot of time going through this and if you have any questions for me Like you don't even need to comment on this video. Just text me All right, my phone number is going to be in the description send me a text there And I would love to see if I can help you. All right, so let's pull this up here and We will get after it All right, so again, this is the complete guide on how to go from zero to 500 clients in your local city Now we're going to start at Square one. All right, so let's say you are starting at zero clients. Nobody knows who you are You have let's say you have zero experience zero experience coaching You've never run a private training session or life or never done group training. You've never done cancer clinics I'm going to pretend that this is you so I'm going to give you some advice Every day coaches who have no experience they they text me they'll say hey, you know, I don't have a degree I don't have a certification in coaching Can I still start this type of business the answer is yes I've said this on other videos parents don't care about your your playing history or your previous coaching history They only care if you can help their child you can help their child get results. That's what they're paying you for they're paying you So their child sees a transformation and how they play and how they feel, right? That is very important. So if you don't have any coaching experience, then go get coaching experience go volunteer to be a Coach at a Wreckley go be like a private school high school coach like do something to give yourself experience and If you're not if you don't have any experience getting into this business Coaching it's gonna be a lot harder. So I'd rather you just go get experience, right? Go get experience coaching get a lot of reps in like learn how to communicate with kids And when you do that This business becomes a lot easier, especially long-term, right? Because I don't I hope you're not thinking short term when you're watching this video All right, if you're thinking you're gonna get 500 clients in the next 30 days You're fool. All right. That's not going to happen for you in the next 30 days, right? And I'm just being honest with you All right, so if you don't have experience go get some now Here's my advice for you if you already have coaching experience because I also get texts all the time from coaches Who will tell me hey? I've been coaching for 10 years 20 years 30 years and I want to start my business now because I want to make some extra income and They will always ask questions like this. All right, so they'll ask me well, how do you start a business? Like how do you even like how do you even do that? Well, I mean starting a business is actually very easy if Like anybody in the world could go to like legal zoom.com. You could start a business. You start a legal business within 20 minutes you could go downtown in your city and Like set up a sole proprietorship within I Remember when I did that back in the day that took me an hour To set that up Right. So starting a business is not difficult like with insurance Coach asked me this question all the time with insurance. You can go to K and K sports All right, go go look at their website call their number at their website It's not good. I'm just telling you their website sucks. It looks like it was designed in the 1920s All right, go to their website. Go to Sadler Sports. Go check out like these like legal questions can be googled Right, most people are too lazy to just go on Google. So I I'm not gonna like with all these questions here I'm not gonna just give you the answers. I have other videos on this channel that will dive so deep into sales so deep into marketing and And ultimately that's what we do with coach that we work with that join our program. We help them with All the things that I'm gonna show you on this list. All right next is You know, where can I train? All right. So with this You know, most people just sit around they they they don't actually do research So I recommend giving yourself 14 days to find a location and every single day for an hour per day You're either on the phone with people that have gyms or they have fields or whatever like whatever sport you're in and If you spend an hour a day for 14 days, you will find a location in under 14 days That is a fact I have seen it happen at this point hundreds of times with coaches that I work with and If you don't have a sense of urgency with that then you're not going to have the confidence to start marketing because if you Don't have a location you cannot run this business and that doesn't mean you need to have like your own gym Or or your your own location that you're buying I'm not saying that like you could do a lot of things Starting off at a local park like if you don't have any money to invest in the business you start a local park All right. Go to a high school gym. Go to a church like you need to have something Something that works at the beginning. All right, and I will talk about your own location later on All right, and I would also because like this is a very confusing thing for for some coaches They think that they should just either lease out or buy their own location From day one If you don't have clients you should not be doing that, right? You should not be doing that You should learn how to get clients first. So you have revenue that's coming in All right, so you don't have consistent revenue coming in if you go get a location that is going to That is going to crush you Financially all right, and then either a you have the sense of urgency to go eat clients at that point or be you shut down I I talked to a lot of people who are an option be there. All right, and this is why I won't create this video Okay, so need to have a location somewhere that is consistent to be able to train kids at next is marketing You know, how do I get clients? This is a question. You should be asking yourself Right if you're not asking yourself that then you're not going to make money You're not going to be able to impact and work work with kids at all. So think about like what can I do today? To market myself so I can get clients. There's a million different ways to do that, right? And again, I have other videos on this channel that have been watched Thousands of times that about marketing and you can go watch some of those videos That's why I would recommend subscribing to my channel if you haven't yet, right? Because I go deep into this and I do this every single day five days a week With coaches that I work with on a personal level. All right, and they I help them get more clients. That's part of what we do Next which is what should I offer my program? This is a basic question that a lot of coaches miss because when they try to sell their program at the beginning They're just thinking they're doing lessons and They're selling session by session I will tell you when you get to the fourth slide You cannot operate your business if you do lesson by lesson. It's too unpredictable. It puts the financial Control of your business in your clients hands not in your hands Okay, so what should you include in your program? That is something that you need to go deep into All right, because you don't want to start your business and Be competing against everybody else in your city who's doing the exact same thing. All right, you need to be different So we need to understand what is your offer? What what is included in your program? All right next which is sales every I get this text. I am not kidding Probably 10 times per week Then how much should I charge? You know, I'm just starting should I charge this and Here's the thing when I started my my training business before I was like a legal business I was I was training kids for free to get experience. See the thing is most coaches won't they won't be willing to do that They they want to just start off charging and you should start off charging But you have to be confident with your price. I wasn't confident with my price when I started That's why I did it for free. I did it to get results and once I saw results I started charging right and if you don't know much my story. I started charging like $15 for 90 minute sessions Like most coaches would laugh if they if they hear that they'd be like, I would never do that Well, I did that again because I wasn't confident with my pricing So with you if you're not confident your pricing start with something Start with something and start collecting money All right, and again, I started doing things per session Like if you've watched in my videos, you know, it does not work that way Especially long-term and and if you start off that way and you change later on that's fine, right? But you need to charge something Okay, you need to charge something. So if you are like so unclear on how much you should charge Then what I want you to do is take a step back and say, well, if I was a parent How much would I pay for this? And then whatever that number is, that's what you should charge Right? Easiest way to figure it out. And don't ask me how much you should charge. I don't know I don't know what's in your program. I don't know what your experience is like Like if you just text me that it's you're asking the wrong person. You should be asking yourself that Right next Which is effort Right now, this is one of those things When I think of of effort Most people In this industry are lazy and I'm just being very straight up and I talk to coaches every single day Most coaches Won't put in the effort at the beginning stages because they're hesitant They are distracted They are thinking about other types of businesses. They're watching all of these webinars on facebook and instagram and and youtube And they're getting sucked into this entrepreneurial like mindset of Like doing all of these like Like things that don't even matter right and Effort in my mind is it is what can I do daily to be known in my city? So if No one knows who you are you need to put yourself out on the map It's as simple as that you can't just Like hide behind social media or make a couple of posts on social media and expect the All of the parents to be like, oh, yeah, we need to train with you Like doesn't work that way You need to learn how to be proactive, which is something you should be doing daily at the beginning So is that reaching out to your old high school coach and establishing connections with the current high school team is that linking up with the local ymca is that Linking up with another local trainer and helping them run a clinic and getting more experience It like there's so many different things that you can do to be known in your city Social media is one of those things But it's also not one of those things. There's people that don't know. How do you social media serve wasting time? Right. So what are you doing to be known? locally All right Do parents even know who you are if they don't know who you are they will not buy And the only way they will buy is if they know like and trust you period They have to know like and trust you and I will tell you I'm just going to say it's flat out There are people that think you can just run a facebook ad and like put people into a funnel And just get them to become a client like this the the thing is there's there's going to be a Phase in a period of time where these people have to trust you before they buy Could you run facebook ads? Absolutely But a lot of coaches think well i'm going to go run this facebook ad and and if it Brings in a hundred leads over the next 30 days Like it's going to give me 50 clients like Probably not going to work as well as what i'm what i'm just saying Because you probably don't have all the systems and things dialed in you probably don't have a sales script You probably don't know what your offer is like those are things that again Are bright shiny objects at the beginning that you do not need to focus on don't need to focus on ads at the beginning Like you need to focus on getting your name out there meeting people because This whole business revolves around two things its relationships If you have a solid relationship with the parents and the and the child they're going to stay with you Like why would they why would they leave your program if they like you and and they see the value of your program? The second thing is sales Right, so the only way to get good at sales is you actually open your mouth you start talking to people Right, and this is why i'm very resistant towards just trying to do stuff on social media right and I will tell you like i got nothing to hide a On social media if you scroll around In the sport that you're in and you see what people are doing most people Or have absolutely no idea what they're doing and and most coaches are doing all doing the same thing The marketing on social media is It's it's more about me me me the the the coaches are showing what they're doing They're not posting results of the kids that they work with All right, and you got to remember who's watching your stuff on social media Okay, now I could talk about that for like 10 hours. All right, so i'm not going to get into that now Um, so what are you doing daily to be known in your city when you do this you should be able to get 20 clients simple Like when you figure these things out. All right next Now we're at the stage of 21 to 50 clients now The questions that you ask yourself at this point are different All right, and these are questions you could ask yourself at the beginning stage But most people don't most people aren't even thinking about this Right, and I know this because I talked to coaches that have 70 to 100 clients and When we when I asked them these types of questions They haven't figured that out yet All right, and again, this is why like the program that we have we we solve these problems Everything that i'm about to show you and even on the next slide Um, that's our goal So the first problem is are my clients consistent in my program and how can I charge more so your self-worth goes up a little bit When you get to this level because you're like, all right, I got income coming in I have clients but The biggest problem that I see that coaches struggle with is The clients that are in the program are Canceling last second not showing up on time paying late not paying Owing money paying on 5,000 different payment systems venmo cash out cash check Paypal like there's too many too many different moving pieces going on and there's a lack of organization And typically that leads to clients Not coming every week and clients not being fully committed I see this every single day. This is something that we handle every single day All right, and I know this is a massive problem That you might be facing right now if you're watching this video and you could be facing that if you have between 0 and 20 clients but That is something that has to change if you want to go from 20 to 50 and 50 to 500 Like you have to be able to get that down and if you don't have the right foundation Your business will crumble and and you'll have some months where you're you're crushing Like you might have some months in the summer where you do great and then when you get to fall your business just collapses All right, and I will show things on the next slide that will that will Like talk more about that. All right Uh, another question, which is how can I do this full time with financial security? All right, a lot of coaches Are skeptical about that when they get to this stage. They're like, well, can I really do this? and you know In order for me to do this full time because like they probably still have a job at this point like what What do I need to do to make sure I have the financial security to Either pay off debt or pay off my bills um Like health insurance like I mean There's there's bills that you're gonna have to pay and like when you leave your job They're not going to keep paying for your your health insurance. They're not going to keep giving you like 401k like that all that goes away when you have your own business and you're not Still getting paid by uh By a boss right because now you're the boss Right again, this is something that a lot of coaches think about and they get hesitant because they don't want to leave the comfort of someone else essentially providing the money to pay off the bills and pay off the security And I will tell you right my mindset is very different It is Very simple really the honest it is If I'm gonna be the boss I don't need somebody to pay off My health insurance. I don't need someone to give me security because If I'm relying on them, then I will never ever Fully branch out on my own to do this full time All right, because then I'm just relying on someone else and if I'm relying on someone else and that makes me comfortable Like the only way to to get rid of that is by fully jumping into this business Like when you're ready to right it is not jumping into this business when you have zero clients and in doing it full time I'm not saying that That this is set up to where you should be very smart and conservative with how you think About moving into this business. I'm not trying to convince you to move into this business Um, because most people what they do is they think about it and they're like, man, I'm gonna have to make You know this much in order to pay off this and the way I look at it. It's like well, that might just be like one more client Or that might just be like let's let's raise the pricing for for new clients that now they're paying this and we get one new client That's that's gonna pay off the like this bill or this health insurance or whatever. Whatever it costs is all right, so This next one is probably the the most important on this slide, which is how many clients do I need to pay X amount per month now I will tell you one of the biggest issues that coaches have is organization with money And I'll tell you a story when we get to the money piece at the bottom here All right, but you should be asking yourself like and you should have a spreadsheet Like here's how many clients I want Here's how many I have and here's how much they are paying if you don't have that dialed in Like you could have 30 clients right now, but like what if only 10 of them are paying? Well, you don't have 30 clients I I don't count that as 30 clients. I count that as 10 clients And what if those 10 clients aren't paying you every single month? What if they just pay you Once every three weeks when they see you and they're not coming every week All right. Well, those aren't even clients Okay, so this is why you have to treat your business like an actual business right, I can't go to the apple store and just grab one of their computers and say hey, let me pay you back or like Let me do this in six months. No, like They're a business. They're They're successful You need to treat this like a successful business Even if you have like 10 clients or 20 clients, like you you need to treat it like a successful business Because when you do that your standards are higher and I'll talk about standards on the last slide too all right Next it is execution. Okay If you are distracted in this phase, you're not going to make it. I would tell you you might just stay the same And your business like maybe maybe some months you add like three or four clients and but you lose like five or six And it's like this up and down cycle that never changes I will tell you it's because of execution It's because either you're afraid to make changes That should be made Or you're unaware of those changes that should be made and you're not really seeing Why are these people leaving? Why am I not getting referrals? Why are they late like there are there are so many little details to this business And if you're not executing at this stage here Like you're you won't grow beyond the point that you're out right now Like you might get new clients But I care about Are the clients that you're currently training are they continuing with uh continuing in your program? That to me is more important Right. It is not about oh well You know today today, I added three new clients and last month I had 10 new but like if you're not keeping track of everything right You're not going you're not going to last in this business and when I say last I'm talking about doing it for For a long time. I've had my business For for over a decade, right? So I have a decade's worth of experience more than that at this point of being self-employed and I'll tell you Like the months that I spent not executing. That's when my business was suffering All right, so you have to execute and you have to be consistent and That comes down to just ask yourself this question. Do I follow through with what I'd say I'm going to do? like and I have a video I think it's been already posted on youtube where the story about how coach Failed to show up to one of his sessions and and I scooped up his clients and and made 60 grand over the next four years Because those clients were upset with that guy and they wanted someone real and they wanted someone consistent All right, so you you can't just execute in your business You have to be an executor in your personal life and those two things pair up All right, you can't you can't be one way in your personal life and then one way in your business It's you have to have the same habits and I talk about that on the next slide Okay Next which is referrals are my clients seeing results and referring me to new customers. This should have been higher up on the slide um But you got to ask yourself like am I even asking my clients for referrals? Like do I do I ask them? Do I have phone calls with my clients? Am I? um Am I getting on to them about getting me new customers? Like are they even introducing me to anyone else? And if not, why not like what am I doing as a business owner? That's preventing me from getting referrals Okay, if you Do not get referrals right now That is probably one of the easiest ways to get new clients And there are so many different little ways to get referrals and if that's a consistent thing Every month you should be growing your business Like there's zero excuse to grow your business every month If you if you have a referral system in place All right, and if you want to learn more about that jump on a call with me. I'd love to talk with you. All right next It is money All right, and again this kind of goes back to where I talk about sales How many clients do I need to pay x amount per month to do this full time? All right now here This pairs up with it perfectly, which is if And I'll just use this example If 100 or sorry if 20 clients are in my program Am I making $6,000 All right, so I'm using the equation If 20 people are in my program and each client's paying $300 per month All right, am I actually making 6k now? I will tell you if you are using Venmo cash app paypal cash checks If I put you up to a lie detector and you're using like two out of those five things You won't be able to give me an honest answer if you're making that much because I know what you're probably doing You're probably getting that cash or that money and you're just going to spend it right And I will tell you this is what amateurs do amateurs take the money from clients and they go use it they'll go pay for gas And I would tell you long term not going to be able to do that Like you can't operate that way because what if someone shows up to your session? They don't have the cash Are you going to go to their house and go get it? They would how are you going to collect the money? Um, or if someone writes you a bad check that's happened to me before I had a client write me a bad check for for $2,500 never saw that money again All right, so and again, there's so many little things that You have to get dialed in but this piece right here is Going to elevate you to the next level Which is if and I'm using the example of $300 per month You don't have to be charging $300 per month. All right, but if 20 clients are my program Am I making $6,000 per month every month now? If the answer is no, then we have a systems problem All right, if the answer is yes, then you're probably on top of your finances. I will tell you I know some great coaches out there that are out of business right now You know why because they were not on top of their finances. They were not on top of their clients They did not have systems in place. They did not have proper billing structure set up and They're great coaches and it's a shame because they could be helping a lot of kids right now But guess what they didn't want to change and they didn't want to learn They didn't want to become organized That Was the roadblock. It was themselves. It was it was not their ability to coach. I know some amazing coaches that are out of business right now like there I mean, I'm not gonna I'm not gonna go in the story because I know someone personally who's just an incredible coach in the same sport that I'm in um And you know because he did not have these things set up uh He's struggling He's struggling bad And this amazing coach amazing coach um And he's probably out of business at this point and it's sad because he could be helping a lot of kids But people if you're stubborn If you're not willing to make the changes Then you're not going to change your business. All right. That's as simple as that All right, it's as simple as that Okay. Now and lastly i'm gonna show you this story So a couple weeks ago. I got a Uh email from a coach. He had a hundred. He he told me he said ben I have a hundred clients right now In my program. I'm really struggling in my business And without even me talking to him. I already knew that this was the problem It was lack of organization. It is clients not being committed. It is clients not paying monthly or Uh upfront for a year or upfront for six months. Like I already knew I already knew What this dude smelled like before Before we even had our first call because I saw his email. It's like, okay. Well, you know Let's see what let's let's chat with this guy and and let's under better understand what's going on so we get on the call and he says he has a hundred clients and Like roughly he makes around a thousand dollars some some months He'll make more some months. He'll make less and his whole business was was set up through lessons where it's like You know He'll send out a text message on Sunday night saying hey guys we have this this many spots open and And I know there's there's hundreds of coaches who watch this video that operate this way So like if you're this way You're gonna have to change If you want to if you want to do bigger things in your business can't do it this way. All right and He would send out texts everyone to respond And be like, yeah, we can go at this time or they'd be like, no, we can't go this week So he was relying on people texting him back to Say they're coming to sessions But guess what? A lot of people were like, yeah, we'll take Thursday at four But here's what happened Wednesday at 10 o'clock p.m. They've texted. Hey, we can't make it tomorrow. Sorry. Can we see you next week? So guess what this week? He didn't get paid And he just lost that hour of time That he can't give probably can't get back to someone else unless he's up at 10 o'clock at night texting parents Like which is not a good idea. So his scheduling was Bunkers it was off way off All right, and again, he's texting a hundred people and a small Group of those people would actually see him every week So I asked them I go, do you think you have a hundred clients? And he said, yes, I go Well, then why aren't they all paying every month? And he just froze we were talking on to him. He froze and he didn't know what to say I was like, buddy, you don't have a hundred clients You don't I was like, you probably have maybe 10 committed people you see per week And I was like right now And I asked him like how much he charges per session And he charges like typically 20 to 25 dollars per session All right, again, I think he could be charging a lot more but that's that's his thing that he can change And I also think he shouldn't be doing it per session Because that's what's killing him right now Parents parents blocking time saying they're gonna be there and they're not showing up And and then him just having a schedule that's that changes every single week His schedule is not consistent. That's that's a problem he could fix All right So roughly he's making around A thousand dollars per month and I go I go, you're sitting on a $10,000 per month business right now if you made one change And he was like what I go I go your clients pay a hundred dollars Per month right now if they see you every week, right? And he was like we asked 25 per session I was like, yeah, there's four weeks a month. So if you take 25 dollars times four That's a hundred dollars per month. I was like You need to switch your your billing to monthly and we need to get these kids into groups and And we need to get people more committed if we get them more committed You're you're gonna be making $10,000 per month pretty quickly And he was like, oh my gosh, I didn't see it that way And this is why you know, if he was more organized, he wouldn't have been on the call with me Okay, and I will tell you a lot of coaches make this mistake They say I have this many clients But those aren't true clients a true client in my mind is someone who's with you for a long period of time You're never talking about money. You talk about money one time After that, it's done. You're not collecting money like a drug dealer at the park You're not getting paid venmo cash out paypal Like they're not what like sending you money on western union Like no, this is set up to where you have like one billing system To operate everything from and there's automatic recurring billing All right, too many coaches make this mistake and again, like this dude who has a hundred clients He is on the verge of going out of business Because of how he's operating it has nothing to do with how he coaches his he's a good coach How he operates is preventing him from going to the next level And and I told him I go dude, you're losing $9,000 every single month right now Because you won't change this I go you're sacrificing over a hundred thousand dollars per year because you're doing it this way Like are you comfortable knowing that? He's like no And he was like I know I need to change. I was like cool. Let's Let's work together. That's what we're gonna do all right, so He's he's gonna be in the process of making these changes and And I would say within the next 90 days he will probably be Going from like $1,000 a month prior to like six or $7,000 per month And and when he has that foundation then he's gonna be able to absolutely crush it Because he's gonna end up getting rid of customers that are not a good fit Which is something i'm about to talk about. All right, so if you're doing any of between 21 to 50 clients These are the typical problems All right, I know this is a long video. I got one more slide and uh This is This is the big daddy right here And these are the things I have learned through experience All right, there's a lot here. There there are so many different things that I have learned about all of these here And you know what? Because this is a long video. I'm gonna go through these one by one And just give a quick thought about each one. Some I'm going to go deeper into But if you want to go from like 50 to 500 All right, and if you don't even believe that you could have 500 clients in your in your business, you're not thinking long term Like I'm in a conversation with someone right now on instagram. It's a girl Uh, who's a soccer trainer? She has 630 clients that see her every single week All right, imagine that imagine you having 630 clients every single week Now, do you think she's training all those kids? No, she's got coaches All right, she had to go through Like the starting process and growing process um Yeah, 600 Jesus 620 630 clients per week I talked with the guy the other day. He's trained Over 40,000 kids since 2004 Why well great coach Probably had great systems Has had people in place that were doing the sessions So so what the 500 is not this inflated number, right? I don't want you to look at that and be overwhelmed Right, but you don't need to think about 500 now like but i'm showing all the things that are required to Not only just have a successful business But to stay in this long term where you become the CEO because guess what? you could be 25 watching this video 35 watching this video 45 55 does not matter how what your age is You're not going to be able to coach forever And you're going to have to leverage other people's time You need to have a team in place Like if you want to pull yourself out of the business in the future Because like you will you'll need to if if you want to Have hundreds of clients. All right, because how are you going to train hundreds of clients every week? That's that's going to be physically impossible for you And you'll never see your family and you're going to be stuck Coaching for the rest of your life, which I love coaching coaching is great But I don't want to be out of the field 24 hours a day That's that's gonna ruin me. All right. So here's the problems First is becoming a long-term thinker. Most people think just about today this week this year They're not thinking 5 10 20 years from now. They're not thinking about building. They're thinking about well, this is how it is right now So right now everything's going. Okay. They're not planting. They're not planting seeds Right And I I don't want to use myself as an example here because like I've worked with at this point Hundreds and hundreds and hundreds of coaches from all over the world But I am going to use myself as an example here. Like I thought very long-term when I started this youtube channel At the beginning, nobody watched my videos Like no one was texting me every single day now. Like People are texting me people are Enrolling into our program. You got hundreds of conversations going on right now on instagram like I thought long-term All right, I'm still nowhere. I know where where I want to be All right, so I still strive for a lot more right Because I think 10 20 30 years from now. I'm not thinking about just today, but today we need to plant seeds for the future And if you don't think long term, I promise you your business will not survive And when covet happened, I saw this coaches that Coaches that weren't thinking long term right when covet hit they quit Like there were thousands of people in the united states when covet hit where they just quit They didn't like think about trying to go online during that time. They weren't thinking of they were thinking about themselves They weren't thinking about their clients and you know what? I'm gonna freaking say it here A lot of coaches gave up on kids and those kids are screwed up now Because they did not have a mentor during that time. And you know what? If you watch this video and you quit during that time Don't ever reach out to me All right, because I like to work with winners I like to work with people who actually genuinely care about kids and a lot of coaches that were selfish during that time They quit and guess what they'll never get back into the business because If something like that have ever happens again, they'll just bounce back out This is why I think it's such an opportune time for winners And champions champions mindset To thrive in this business over the next x amount of year, you know, 20 30 years Like sports is just going to get bigger. All right, so gotta be a long-term thinker if you think short term Like you're you're that way in every aspect of your life And that's going to hurt you from growing your business because you're not thinking long term You're making decisions too quickly All right, you need to think long term. All right next is Changing your personal habits to become a successful human being you know This is a just a straight up type of thing Most people that say they want to make and I'm just going to use this example because like it's popular Most people want to make 10k a month right They think if they make 10k a month, they'll be successful And they think that their life is going to drastically change But here's the reality Most people who say that they they are not living in alignment with someone who is making $10,000 per month They're not waking up early. They're not They're they don't have a routine like they they don't take it serious So someone who is making 10k a month Or 20k a month. I talked with someone the other day is making 150k a month. Like you think that guy is Like going out drinking on Friday and Saturday nights. Absolutely not Like you think he's sleeping until noon every day. No Like that dude's habits are dialed in all right dialed in So the the income that you want to make is going to come down your personal habits Because let's say you do make 10k a month, but you're really irresponsible with money. Well, you're just going to blow it And if you do that, guess what? I mean whose fault is that? That's your fault And now you're going to have to go work even harder next month to get the money back All right So this is why I'm a big believer in being frugal with your money and you should be Ideally investing the money that you make not spending it on personal habits like things that are dumb that that don't give you any satisfaction and again I've I've seen personally I have seen people change their personal habits over the last five six years since I've started consulting and the types of people that are really successful that I've worked with A lot of it at the end of the day Has to do with how they have matured and how they have developed as a human All of the business stuff all the advice all the tactics that works for someone who Has better habits Right because like let's say let me give you this example Let's say I was like I was telling you to go create a video every day for 30 days and put yourself out there on facebook Like if you don't have the discipline To wake up early and and work on what you're going to say and and get things set up and be consistent like you'll never do it You'll never do it but if if you have the Personal habits to become a champion in this business and to be a champion. You're just going to get it done All right, but again, most people say they want to make 10k a month Or 20k like they think their life is just going to magically change when they get there It won't I I can tell you that it won't And the thing is that they don't have the personal habits that are alignment with with being successful Right and that is something you have to like rewire your brain and I could I could talk to you about that But the thing is like if you live with me for a week you you think i'm the most boring human being on the planet And that's cool because like that works for me I'm focused. I'm dialed in I get my stuff done. I provide for for my wife and and and what we're doing like And I had to change my personal habits a lot Right and I won't go into those details here because I already have a lot of other videos where I've talked about that sort of stuff All right, uh now I'm going to go through these a little bit faster because like we're already on 45 minutes Uh next is location. So this is either you growing and expanding into a new location or getting into a new lease or Buying a location like there are a lot of different things here And if you want to have more clients you probably need more space All right next is accounting Coaches that are irresponsible with money and they're not accounting and they don't have a cpa like They're gonna end up paying more money in taxes and they're gonna probably Run into more problems Like my cpa costs like I think on average like $750 per year Like the amount of time that that saves me and my wife It's amazing right and uh Yours could be a lot more it could be less but you need to have that in place money management So when when clients pay, what are you doing with the money? Where is it going? Is it Going into your pocket? Is it going into an account? Like is are you moving some of that into attack savings? Like what what are you doing with the business income? All right, next is investing. I'm not going to really get into that but like investing into other assets That are away from your business or reinvesting the money back into your business Uh retention like keeping clients for a long period of time like when I say long period of time I'm talking like beyond two years Like one of the kids that I work with right now is named hunter I've known hunter since he was like 10 years old. The kid is 18. He's about to graduate high school Known him for eight years All right, most coaches can't hang on to kids for more than eight minutes All right, so again, that is something retaining clients is how you have consistent income All right, and that's going to come down Really to the next thing which is leadership. So leadership in all areas that is leadership with the kids that you train and and the coaches that work for you if you have assistant coaches And Being being someone like I said at the beginning being someone who is true to the word All right. Next is accountability. So keeping kids accountable I think the easiest way to do that is if you are accountable human being yourself Next predictable sales cycle. So you know that every single time you speak with someone over x amount of Period of days, you know that they're either going to buy or you're going to like downgrade them then into something else So it's predictable. It's not this like oh, they're going to call me when I'm at burger king ordering a like Chicken nuggets and I'm doing the sales call here. That's not going to work like if you want to separate yourself and and Get a lot of clients in this business You have to run a professional organization. All right And a predictable sales cycle is huge Onboarding process. So how do you onboard people? Are they just showing up are they showing up to a free session or is there like a paid process? Is there an evaluation session? Yeah, these are little details Premium pricing. So this is what ultimately what we specialize in our program for people that end up making this change Like ideally they're charging between 2k to 5k up front And if you don't if you're watching this and and you haven't seen the stuff that we post on instagram Then you probably don't believe what i'm saying, but Go follow me on instagram and you'll see daily. I post stuff like that because they work at it's very possible very doable Probably not going to that that's not going to work from day one if you don't have any clients But that can happen. Uh, absolutely if you have the right thing set up, all right So premium pricing is huge that is absolutely massive. So next is operations So how you manage everything scheduling staying on top of that having a good system in place Hiring top talent to scale. So this is the thing if you want to have A lot of clients in your program. You need to hire the right people. So that is a skill you can't You can't just find some joe schmo off the you know on the corner To hire for this type of business and if you hire the wrong person that's going to kill you because it's your business you're you're you're A part of everything you're a part of every good decision and bad decision that have in the business All right firing uncommitted clients. This is a big one. So Normally when coaches have more clients They're they're they're willing to get rid of people that aren't committed because they're not meeting the coaches or the program's Standards So if you have low standards, you will get crappy clients and there's no way around it if you have low or no standards I've talked about this in other videos You won't get high quality clients and if you're not getting high quality clients, I will tell you right now It's probably because you're not making high quality decisions in your personal life That should straight up Like if because let's say your standards are so high as a as a human being and then you have these clients that are like late not paying Disrespectful not valuing your time There there is a mismatch that to me doesn't make sense and normally when someone has low standards They attract those types of clients if you have high standards in your personal life that needs to carry into your business All right, and this is why I said changing personal habits to become a successful human being is at the top of this list right Uh firing assistant coaches. So if you have Coaches that aren't listening. They're not following through. They're irresponsible. Well, guess what that's on you You are responsible for bringing that person your life And you should fire them. You should do that today Like for real Do it today Uh Or you should be coaching them on how to be better Next is back into organization So I could make another video just talking about this. Um, that's not really relevant unless you have Between like a hundred and five hundred clients type of thing Um But that's that becomes very big and again, it's the little details in this business that take you a long way Like and you'd be surprised Like I've seen some people who have like 50 clients for example and when they make like two or three little changes Their business is already more successful for like the next 12 months Because they made those little changes on the back end of their business Right next is precision billing. So this means one payment system One way of paying and you have options where Parents can pay upfront Which is the thing that we teach coaches how to do Or we get them on quarterly billing or half today half this coming month or uh monthly subscriptions And you know what there are people that I've seen That are in the sports industry or they say they are and I don't know if they actually are But they they always talk about how you should you should only charge like a hundred dollars per month I'll tell you If you have 500 clients that are paying 100 dollars per month I Sure you could have On paper you're making a lot of revenue But if we do the math, all right 500 times 100 That's 50 k per month Right most people On the planet Would rip their arm off to make 50 k per month, but they're not thinking about the r word, which is revenue All right, if you're making 50 k in revenue, all right, and you have 500 clients All right The profit margin is actually going to be very small And that's because At that point, I mean you you have to have a A location You have to have a A bunch of people working for you So like your profit margin will be smaller And that's because of what you're charging. So I'm a believer you should be charging the premium if you are a Leader in your community and you have a great program and you're great at what you do You should charge more than every single other coach in your area and and I'm not saying it's because you deserve it I'm saying it because you are a specialist Right, you're a specialist. You're not someone who's just showing up to the field or showing up to the court All right at this level you are someone who solves a specific problem And I would rather you I mean when I just look at that number charging hundred dollars per month That's peanuts compared to someone who's charging Uh, two or three hundred dollars per month that has a better service So this is why I look at A lot of it comes down to what is the problem that you're solving and retention And when you have that dialed in and you're willing to charge more then your profit margin goes way up Right way up and I don't like the hundred dollar per month model unless you are an area where like that's what people can afford Um, I I've seen people that live in low-income areas and I'm making a video about this on our channel Um that charge way more than hundred dollars per month. So like I don't like that model I don't uh, I don't like it especially if you're you think about doing this a long term. Okay um Where was I all right contracts for committed clients? So that's something that we address in our program. A lot of these things we address in our program Um, and really that's to get people committed. It's we either get them committed or we They're on the fence and we throw them off to the other side of the fence where they don't get to come Into into the program Right, that's a simple egg. I'm gonna try to make as simple as possible. That's what it is It gets people committed or it gets people to decommit And not come into the program And the thing is If you're putting effort and time trying to work with kids, why would you want to work with someone who's not committed to you? Like, what's the point if they come see for a week or a month and they drop out Did you do you think you actually made an impact on their life? And you think you actually made a difference in how they play? No, no, you didn't It it's about getting them to be committed Right next is marketing to funnel and new prospects daily So this goes back to kind of what we talked about the first slide the the basics the fundamentals What are you doing To draw in new leads daily? Who are you connecting with? How are you getting these calls? Uh, where are these calls coming from? What are you doing consistent throughout the week that is Driving new leads towards your business and here's the thing. You're either doing something or you're doing nothing Like most people do nothing and you know why? Because I I really do feel like at the end of the day and I'm just going to say this Most people are afraid to actually be successful because they're not willing to change the personal habits Like there are coaches that would rather spend three or four days on instagram and make five k a month Than someone who's making 25 k a month not not scrolling around on instagram Like I see it I see it all the time like one of the coaches I work with right now that uh Like i'm not going to say his name because like I know everyone's going to try to hit him up But he he did around 500 k this year Right spends very like he spends zero time on instagram Zero Right he has he he has a team of people who will post things like he's not in there He's not in there looking at what other people are doing He's dialed in on his business and he's making his business better every month. That's see that's the difference. He was he's He did not like his personal habits were already Dialed in to where he didn't care about social media. He cares about having a successful business. It's a big difference All right Next maximizing time per session. So this is another big detail like a lot of coaches that do a lot of one-on-one training You can scale a business with one-on-one training, but you have to have Coaches around you and you have to have a team Like I know a couple guys who have uh, it's like right around 100 to 150 clients total and it's all one-on-one training And it works, but they have to have guys that are really committed that are doing those sessions Like they have to have a team like I said I recommend doing group training. I mean you you save so much more time You're able to impact so many more kids and you're out. You're able to have more clients more customers And you could go to a model where you're training like any or between like Six to 12 kids there's some codes I work with that have like 30 kids in group sessions It depends on the model of how you're wanting to train kids Next is specializing more. So this this is like you become a specialist and It should get to the point where at this at this range Where when when parents are even thinking about oh, you know, my son is struggling with this It should be as simple as if they talk to another parent that other parent already knows about you Like because you already have that level of influence on the thing that you specialize in Right and I'm not going to say this to brag. I'm saying this because it's real In 2009 Like right around when I started my business, there was another guy in my area He had a great business The biggest problem though is that he had that I spotted Is he had too many kids at his sessions He had great business He had a lot like that he was making probably 10 to 15 thousand dollars per month easy And everything was done in groups Great coach. He's actually a pro coach right now. This guy great coach good business The thing that he lacked though right is he wasn't really specializing and I remember going out and watching his sessions because like I was stalking him I was like, what is this guy doing? Where's he getting these kids? And I invested my time and my energy to learn and again I knew nothing about business when I started my business But I wanted to go see what this guy was doing. He's the only person in town that was doing any sort of soccer training and I remember Going to watch his sessions and I took out my my notepad and I was writing all the things down that he was doing good And then on the next page, I wrote all the things down that I thought he could be doing better And I looked at that page for like a week And I was like I need to offer something better than this dude Like and if if I can do that I can cut into this market And I can take this market like that's that's exactly how I was thinking This was like when I when I was looking to create something unique and something that was specialized And so what I did was I I looked at well, he wasn't really giving personalized attention. It was all like It was like a factory. It was like there's a bunch of stations and again his thing I thought it was effective It was it was helping kids But it wasn't helping kids at the level that I could see and I could visualize And so I just came in offered something That was more attention based So automatically my thing was different because of that Right, so you can see I started to specialize And slowly but surely kids From that program started coming in my program and it's because the parents Wanted something that gave their kids more attention So I found that gap and I exploited that and and then I went after and it was funny I will never forget this. I've never said this on youtube I had a eval session with a Kid that was in his program And I was so hilarious I remember that This kid showed up and he was wearing that guy's shirt to my session and I in my head I was laughing because I was like, oh man, this is kind of weird because like this kid's with me now Uh, and then I was like, man, I don't want him to be wearing that shirt with me because like now he's representing this other guy's program And so once that kid signed up, I was like, hey, you can't wear that shirt here anymore. You're with me and uh And it was funny though because I started to Close the gap on what he was doing By offering something different and I became a specialist and I will tell you like when Back in the heyday of when I was running at the highest level I would get so many like texts and phone calls and and messages on instagram or sorry, uh, facebook because Of the reputation that we built and because of Of the results that we're getting and it would be just so much so many referrals at that point because I specialized I I was not doing 10 different things. I was doing one thing. I was doing it really well Right two years later that guy went out of business And I'm not happy about that. I like that sucks for the dude, but I can tell you if I didn't come in and do that At that time Like he would have just continued to gain market share and then he probably would have realized. Oh, I need to add this thing too and Because I did it before him Right that took a lot of the kids from what he was doing into what I like I I've trained hundreds of kids that have worked with them like and I'm not kidding. That's a real number hundreds Because those parents were unsatisfied with the product Okay, so I hope you can see that Next it is being the ceo working on the business And not in it and there's a difference between like being the person in the business all the time and working on it All right, and when you work on it you have Either a small team or you have people in place that are doing certain things that are driving revenue for the business And or they are fulfilling the sessions Okay, now I know I spend a lot more time on this slide here I will tell you if you're if you've watched this video We're on an hour at this point If you're watching this video and you're like dude, I need help Like I will tell you all the stuff that I'm showing you here. These are things I've already experienced I've already experienced helping other coaches with And I know I can help you with If you're a committed person All right, if you're committed you love coaching and you're like man, I want to Really grow my business All right, then What you'll see is like right below this video in the first link I have an application you could apply to join our program All right, and at this point I've worked with coaches that are either just starting and they're they're getting their first clients I've worked with people that are making over five hundred thousand dollars per year Right, and I'll tell you the biggest difference That I wanted to or the biggest thing I want to try to show you in this video It's at the top of this page where it says Becoming a long-term thinker Right, if you truly think long term you you will be successful in this business And it's the short-term thinkers It's the ones who are in it for just quick dollar Those are the people who never succeed But it's like that like and you may know people who are like that or every three months They have a new business or they have a new idea Like they're not thinking about the future with that idea. They're thinking well, it's not working right now So I'm just gonna quit you know that happens all the time coaches try to start a business. They quit because they're not either a Thinking long term or be there they're just sitting on their hands. They're not doing anything All right, and last thing I'm gonna tell you is To notice there's one thing I left off off this list All right, and it's s m s s And I call that Coaches that want to be a social media superstar Right, I have a spreadsheet right now And I'm not gonna pull it up because like I'm not gonna expose these people But I have a spreadsheet of people that I talked to that have between like 10k followers on instagram to like 500k followers These guys are not successful like I I don't know what else to tell you they're not as successful as you think And you need to stop trying to copy what they do Because what they do often is not working And they look really successful But here's the facts I could go down to the for like I know where the ferrari dealership is It's About 30 minutes from where I live I could go down there tomorrow And Have my wife take a picture of me standing next to a red ferrari And post that to instagram that's gonna get a bunch of likes and I could just lie and say hey guys Look at this new whip that I just bought Right, I would never say something like that by the way, but I see crap like this all the time on this room and bunch of people would like it but That's just what that does is that just gets in people's heads like oh, I want that I I want that what what's been driving That looks cool That is that what success looks like? No, that's not what success looks like um If you're trying to be popular and be liked on social media like You're not in it for the long term like I can tell you and you got to ask yourself this question Would I rather be successful and Have income or do I need to be liked and and have like high status amongst my peers in the sport? Right now that doesn't mean social media is bad I just think if you change your outlook on social media and you use it as how can I get clients from this thing Not how can I get these coaches that live across the other? Across the ocean to like my stuff Or to like my post like and that's why I left that off the list because People that think long term like sure they they will have social media, but they're using to get clients They're not they're not trying to be the social media superstar All right, and I will tell you I've been around this game Probably longer than you have if you're watching this video and I've been around this game more the longer than any other like standing business coach that's within sports Because I've been doing this for a long time and You know too many people focus on that on the social media stuff and They're not they're not getting the best results. Which is why you need it. You need to look at this thing All right, this Is a tool that can help you grow your business And if you're not using it as a tool to grow your business, you shouldn't be using it at all And that's That's all I got. So this is the longest video. I've ever posted on youtube And Just want to say thank you for watching this because I know if you watch this I would think you're probably really serious about growing your business And I'm going to invite you to apply to my program because we deal with coaches that have these issues every single day During the week and our goal is to fix these problems. So you have a better more stabilized business With the right foundation to grow and scale for the future And uh, I'm excited to chat with you if you apply just go to the first link in the description Go check that out And I look forward to talking to you and I hope this brought a lot of value to you and your business All right. See you later