 One second here before we get totally started Okay, now what'd you say? Let's see. I mean I have a snapchat I haven't really been focusing a whole lot there. I might do a post every other day there But really yeah Facebook Instagram YouTube or maybe the main three that I'm really focusing on You know, I didn't even do social media two years ago at all. Yeah So, you know first I took on the Facebook challenge, you know to figure it out and see how the how do you really use it and Then I did Instagram, you know and try to figure that out and now I'm on YouTube And so I've been kind of going through each one trying to figure out how to use it, you know How it really works and what it's all about Yeah, so I just that's where I'm at in the cycle. I haven't got to Twitter. I haven't got to you know, really I mean, I understand how to use snapchat like I get it. I know what I know what's going on there With the filters and the ads. I just haven't put any time or energy there yet I will as soon as like, you know, like I'll do one and I'll get to a good comfortable place with what I'm doing there and You know, what direction I'm going and my following and all that you can kind of figure it out and then I'll go to another one so Right now, I'm really focusing on YouTube and I really want to grow there the most right now because I really I mean that's one of the best places to to really grow and You know opportunity to really, you know do some do some things. I mean all of them are in their own way Right. Oh, absolutely. I mean As far as real estate goes now, we're now I do two different things I'm sure you notice, you know, I have the realist my real estate business, you know, I'm a single agent I do a millionaire and Alabama and then I have the coaching slash speaking Entrepreneurial, you know writer author all that stuff. That's kind of two different things so I've built my entire Or, you know, 95% of the speaking writing Coaching, you know all that on social media. I Just started that about this time last year So I've only been in that space for about a year and You know, I mean wow I mean total like tremendous growth and everybody loves my message and it's really resonating and I can really see where This thing's gonna be really big, you know here in a few years Now on the real estate side see I got I didn't do social media. I built my business without it and then when I got into writing and speaking and Then I started using it because I thought we you know, that's how you have to do it nowadays in that space And so that when I when I learned how to use social media It going that at going that route Then I turned around and I said wow, I could actually do all that Okay, I'm gonna use that stuff with my real. I'm gonna you know use it for my real estate business as well and so Yeah, it's it's been really good, you know because already had a huge database and so all social media really did for me was just to kind of another avenue to tackle that database with You know and provide value, you know to that audience that already knew me and already Did business with me or you know, whatever So yeah, yeah, it's definitely helped Yeah, I mean people people have told me that hey, I see you on Facebook. That's why I'm calling you Stuff like that. I mean I've had several deals. I mean it's it's paid for itself over and over and over again As far as how much money I've spent You know, it almost makes me want to really kind of double down and put more money into it You know but It hasn't been like a flurry of deals, but you know Maybe every other month or so I'll get something where somebody said they saw me on Facebook But see I've only been doing this for about a year now And I've only really been hardcore with my real estate business on Facebook for about six months And so I really think that the best is kind of yet to come I really think that you know if I just can continue being consistent with what I'm doing Just providing value because I don't I don't get leads like I don't like I don't do the whole click Funnel, you know contact information for leads deal I just don't do that. I just I feel like that's a whole nother strategy I feel like what I do is just provide value with here's market information. Here's a good place to eat. Here's this here's that and I believe I impact more people that way Everybody sees an ad where they can click and put their contact information in that's like that looks like a robot You know like nobody really remembers who posted that But my posts are more about Local events things going on list cool listings new new listings of mine Sales I've made Market information and I'm not asking them to give me their contact information on any of it. And so They actually remember who I am With that strategy and so if you if you do a click funnel type deal You know, you're gonna get leads they're gonna put their stuff in you're gonna get those leads then you can then contact them and Impact their life from there Which is which is a great. That's not a bad strategy. I mean it's not it's just a different strategy than what I do because I think that if I get 500 likes and 43 comments on something that you know about a really cool new place to eat in the area I think that I impacted more lives than you know an ad with something to click and give me their contact information I think the best strategy may be to do a little bit of both You know value ads and funnel ads You know, I think maybe the best is to maybe do a little both because then they recognize you with the value As then they see oh you have a listing you want to learn more about it They're more apt to kind of go forward with giving you their contact information. There's a lot of different ways to look at it, you know I do I do all my advertising on my own on social media I Put I'm in charge now. Let's see my assistant does post a little bit on My real estate Facebook business page But you know, that's one of many many, you know channels that I have to post I mean I do a YouTube video every day. I do Instagram every day I do post in different groups that I run every day You know my personal page You know, so there's just a lot going on and then you got store and then you got stories You have to keep up with So there's a lot going on but I do it all but I spend I spend maybe I Spend probably Maybe a thousand to 1500 a week on the speaking and coaching advertising on Facebook and Instagram And then I probably spend 500 a week on real estate related Content So I'm probably spending about two grand or so a week on Facebook, which when you do the Facebook ad it also Bleeds over into Instagram because they own each other So when you do a Facebook ad, you know, it'll be on Instagram too unless you opt out of it being on Instagram as well So I'll play around with that some of them. I'll do just on Facebook or some Facebook and Instagram It just kind of just kind of depends but maybe 1500 on the speaking and inspirational stuff because I'm still trying to build that I mean, I'm in the building stages of that business And I've already built the real estate business So I spent about 500 on that a week just keeping my name in front of all those people I edit maybe half of them myself and then I have a guy that I hired to follow me around with a camera And he edits he does I have the Daily Grind show, which is like a reality type thing And and he edits those and then he edits some of my rants But I just bought a camera last week and I've really been enjoying the videoing Myself and I did one this morning make a how to make a hundred thousand in your first year in real estate I recorded it yesterday and edited it myself So You know, I like that. I like that side of it, too I mean, I'm just I just like to I like all angles of it and I'm probably trying to do too much But I just have so much creative stuff in my head And it's only me, you know, even even Blake. He does a really good job But it's not exactly how I would do it sometimes And I just let him do a stain because he's amazing. He's super talented. He does a really good job But sometimes there's certain things that I want to be a certain way and there's nobody else is going to do that But me, you know, so it's kind of tough You know on that angle, but yeah, I edit maybe half of them and he edits the other For what for who Your number one Well, I'll be honest with you because I I didn't do really I didn't do any social media until I was 15 years in the business So I built my entire business with voice-to-voice contact over the phone cold-calling property owners So and then through that I built the database and now that I'm on top and I have this database now I can utilize social media to like put that whole situation on steroids So, you know my tip and I said this in my hundred thousand in your first year video is don't do any heavy social media stuff your first year like your first year needs to be Making creating lifelong relationships with property owners in your area That's where it needs to start and then I said save all the heavy like it's okay to post It's okay to like post stuff and try things out and stuff But don't focus on it. See too many new agents think that social media is so it's gonna like You know flip their business on fire And it's not Social media to me for real estate is branding. It's not it's not leads like you get you can get leads and that's great But it's the conversations that lead to all the closings So you have to focus there first, but if I were to give advice, I would say, you know Just post here and there don't don't depend on it You know build your database up and then once you build your database up for a while Then start using social media against that database To continue building your brand with them, but I would say that You know you have a Facebook profile already everybody does You know start a business page for your real estate business, you know and just maybe start posting there You know three times a week or every day if you want to day if you want to Nobody is really seeing those posts on business pages unless unless you boost them or run a Facebook ad I mean, you know, they're just not So, you know, you have to spend money so you're really not getting anywhere with that But it's good to go ahead and have the business page in place And go ahead and have some posts happening because six years down the road when you do start doing Facebook ads and stuff You know people can look at your page and see that there's been activity for the past couple months six months And they'll know that you haven't been just sitting around It's kind of a proof that you've been busy that you've been working and stuff like that So I think it's important to you know have it, but don't focus or depend on it to be like that secret You know key that's gonna blow you up, you know Yeah, I do I do because because I took my time with it and actually learned how to use it and And and I didn't just start see because I see a lot of new agents just posting Listings and they're doing they're doing live videos where they're showing you the bathroom and under and under the tables and stuff And it's so boring and I think and I never did that I've never went live and showed a listing and showed like the bathroom and stuff I think when people go live that they should be showing like the unique Things about the property like the view if it's on the water or the mountains or you know the cool den But don't show every little corner of the house and walk through and it's just you're looking at a wall and people and they're like And this is the wall and over here is the floor You know it just it's just not it's just not like it's not doing anything good So I didn't ever do any of that what I did was is I didn't even care about social media And I just focused on that voice-to-voice relationship building, you know Brand and then when I learned how to it was it was an accident Like I learned how to use social media because I wanted to build a different business And then because I learned how to use social media. I was like, oh my gosh I can use this in my real estate business and start like really crushing it. So now Like I built a database of about 12,000 people and over the last 15 years and I can create a custom audience in Facebook with those 12,000 people and it found 8600 of them that had profiles linked to that email And so now I have a custom audience of 8600 people that already know who I am That now whenever I do a Facebook ad or boost a post I can boost it directly to those people and Now like they already know me, but now they're seeing me on Facebook every single day You know with some cool thing about a listing or a place to eat or you know an event or you know Just hi, how are you doing about the weather or whatever is going on? You know and so yeah, absolutely because I think there may be some people in that 12,000 or the 8600 that I found that You know, I can't call 8600 people You know every month, you know or even every year. I mean, I don't even I mean, you know There's just too many people to keep up with so the Facebook thing Actually is just another way for me to stay and stay in front of them where they actually It's like it's like if I haven't called them and stayed in touch You know, it's like this is just another way for them to say wow Ricky's really doing it You know, I need to I need to you know, he's still my guy He I haven't talked to him, but he's still my guy, you know when I decided to do something So I think that it has definitely kept some people In tune with me and has kept people like in my corner and Me as their agent when they decide to do something that might may have decided to use a different agent at some point Yeah, so that's so definitely I think it's really I mean to be honest I was already above all the competition before I did social media But It's definitely put me in a different spot and I'm you know, it's like hard because what's the ROI because I'm spending 500 a week 2001 it's like man am I throwing the money away? But every time I get a call or every time I see like on a post that I've boosted to my Clients and somebody you know client You know comments under there about how much I helped them through a transaction and how anybody, you know Then wants to do anything should call me it's like I'm boosting a post They say that under one of my posts and it's still getting boosted to other people and they see that and they're like man You know look at all the people he's helped