 So now we move to the second step of having and creating a small business e-commerce website. So previously we talked about getting the domain and when the domain was not available getting their domain on the auction. So now we'll talk about planning your website and about the shopping cart. Now up till now if you have been deciding or sitting at the fence that you should be selling something or you should be informing about your products and services. So it is time to decide that whether you want to sell or whether you want to inform. And that is the part which we will be discussing in this module. And when you want to sell something on your website you need something which is called as an e-commerce shopping cart. So I'll talk about that e-commerce shopping cart and in the next module I'll talk about that what should you be looking for in an e-commerce shopping cart. By looking for in the shopping cart doesn't mean inside the shopping cart but the features which you should be looking at when you decide to acquire a shopping cart. Okay so now that you have decided that you will be selling certain products so let's move ahead. So why in the first place go for an e-commerce. Why sell objects on the internet because of the wide customer reach that is one key point. If you recall in I believe module number five I discussed with you that about 53% of the global population has access to internet. And of course more than 53% 68% people have unique mobile phone numbers. So you see that when you sell something on the internet you are selling it globally. You are not restricted to your neighborhood to your town to your city or to your province. And then are the measured results because the sales are made electronically so the inventory management is fairly straightforward. You know what has been sold and when it was sold and so that is the bookkeeping is automatic. So that is the major results. Then there are the low startup cost. The cost of running a business a brick and mortar business is tremendously more as compared to doing an online business for selling items. And with the availability of different cloud based services the cost of putting up an e-commerce website is about fraction or about 10% as it was about 10 years ago. The cost of doing business electronically on the net has also come down and easy inventory management. So along with the measured results in which you do the analytics of what was sold and how it was sold and when it was sold the inventory management is also very straightforward. So these are some of the benefits which you have when you do e-commerce business. So what is the meaning of start with the end in mind. Start with the end in mind means that what you actually want to achieve. Do you want to inform your customers. Do you want to excite your customers. Do you want to convert the visitors into customers. Do you want to sell a product. Do you want to provide a service. So you have to be clear about it when you start your e-commerce business. So start with the end in mind. Then plan your website not depending upon what you do the structure the organization and the layout of their website will be accordingly. Okay. Because for for example if you want to sell something of course you need an e-commerce shopping cart right and prepare to sell also. Now when you have decided that you will be selling online then you have to make necessary preparations. Those preparations include number of items number of things which I will be discussing with you on the next slide. But of course you have to have a secure system. You have to have the hosting which supports e-commerce. And of course of course there are websites and there are organizations which provide that support and but you need to understand number of things. For example you need to understand that how much do the charge. And what you have to pay are there any additional charges are there any additional fees also. So you need to be aware of all of those things. So let's talk about planning your website. So over here I am showing the number of questions. So you need to fill those questions. You need to answer those questions. You need to think and sit and fill up those things. So this I have filled for a certain website and this is dealing with business intelligence. If you recall I discussed with you in a prior slide in the prior module that the volume of business is e-commerce is tremendous. It is tremendous over a period of time. Okay. This amount is going very fast very quickly. So over here I have highlighted clean and smart. So this is the message you need to provide to your customers for this type of business for this type of business for another type of business. It could be e-commerce depending upon your clients depending upon their geography depending upon their age group. These things will vary. So this is for a business intelligence solution provider. So when you have decided to sell online then what you need you need a shopping cart. You need a shopping cart and you can get that shopping cart. There are a number of ways of getting that shopping cart. I'll talk about it. There are a number of companies. There are three or multiple ways of getting a shopping cart or integrating that shopping cart with your business. Then is the payment processing that payment processing could be through a third party. For example, PayPal they might be processing your payment or a credit card company through through which the payments might be processing. And of course then you have the secure circuit socket layer. You may recall that when you are entering certain critical data certain data which you would like to be private then there has to be an encrypted connection between this client where you're working and the server. And that is displayed by green color in the text or by a padlock also. So you have to be considering all of those things more than you your potential customer will be looking at all of those things. And because these these things these aspects they add a certain level of confidence or certain level of calmness in your customers that their critical information is secure. And finally what is a shopping cart or what is e-commerce which we have talked about. So for example if you purchase a pair of shoes over the Internet then you have already part of e-commerce. If you have downloaded a song if you downloaded a movie or paid for a certain software you are you are of course you have been part of e-commerce. So when you go to a shopping mall and you purchase items and you put those items in a cart and you take those items to the checkout counter and you pay for those items. This is exactly what is done in an electronic shopping cart. In the next module I will talk more about it.