 Man, so that's you do a lot like talk about stress efficient exercise The ARX fit. Yeah, the paleo FX God you just have a lot of things going on man, let's talk about paleo FX you've been doing it for years What was the overall vision and what does it become? So and I've told this story a couple times so Michelle and I don't know if your listeners know about the ancestral Symposium so that ancestral health symposium is a very very academic side of what we do in the paleo community So this is where the scientific papers are presented This is an academic conference where ours is more for the layperson where the rubber meets the road My wife Michelle and I went to the inaugural Hs which was in Los Angeles 2011 I believe it was who puts on the and ancestral health symposium So it's the end so it's a it's a 501 C and it is a it is a committee an academic committee that actually puts us on ancestral health Society is actually who puts it on okay So Michelle and I went to this conference. It was a fantastic conference. It was very very Academic yes, it was very deep a lot of knowledge put out Long story short, we had a fantastic time at this conference And we're getting ready to head back to head back to Austin and we're sitting on the tarmac at LAX and we're just kind of debriefing a little bit and Talking about what an awesome conference it was but that like for me none of my clients would have gotten Anything out and nothing it would have been so far Heads they would have been lost right so so we're talking about that we're like yeah it would be really really cool to like take that knowledge and and Dumb it down to the point to where the common guy could get it. So, you know, I get questions Like what do I eat for breakfast? What's a good source of carbohydrates? It sounds like you're really down on carbohydrates. Well, what's a good source of carbohydrates then, you know Questions like that that people need and these are intelligent people. I mean, they're You know entrepreneurs doctors attorneys these type people I train They just don't have time to dig into the minutiae that I do they expect me to do that. That's why they pay me So anyway, that's where the whole idea of paleo FX start, okay, well, we'll have a let's do that Let's get let's get together a couple people and we were actually going to have the first one at an efficient exercise studio, which is To me now that it's just completely freaking laughable How small we were we intended to start and now This year we will have the entire Palmer Center in Austin. I don't know if anybody's man And if your listeners have been to the Palmer Center, it's immense It is huge and we were able to fill that entire venue for three days In the let's put things in perspective too because when Paleo FX first came around I remember you guys were talking about it and You know, I'd you know, I heard about it. Obviously interested in it and I know you so I'm like this could be interesting but At the time, you know, Rob Wolfe's podcast huge, right huge and still is you know Marks this and Mark Daley's Apple or Mark's daily Apple tremendously popular blog and now there's God, there's so many different paleo things and whatnot, but You know, I remember, you know, Mark was basically like hey or no not Mark Rob was like, I'm gonna be at this conference and I was listening to the podcast and I was like, oh my god Wow, and you know, and it just started moving and happening and and God man, you know, just built and built and built announced this huge event where literally it's the standard like all the paleo guys come and talk Everybody everybody has anything to do with paleo will be there all the big names and it's and I should say too that it's not It's not just a diet conference and I you know, we so it's I mean, we have a huge S&C floor We have everybody from Olympic lifters coming out give a Dutch loy Eva Twardokens people who are on the fringes of the diet or who might not even you know They just eat a real food diet and they don't worry about it paleo is not their thing But they're super into the strength and conditioning we bring those people in Panels on shamanism and psychedelics. I mean that's part of the human experience and we want to we want to dig into that So it's man, is it about diet? Yes, but it's about the whole human experience Well, I actually I want to talk about this because I think it's moving in this direction I remember last year man, I forget the guy's name the guy who wrote sex at dawn Chris Ryan. Yeah. Yeah, he was like