 It's the hardest part of my day and I'm choosing it. And so there's something really beautiful about that where like I'll do the 9 a.m. thing and then the rest of the day, no matter how much rejection I'm getting from the world around this idea I'm trying to bring into the world at Los Angeles, it doesn't matter. It's like, oh yeah, that's just part of it because I've already done the hardest part of the day.