Video Marketing: Why Businesses Must Play The Long Game

50% of anybody who inquires about a product ends up buying that product that they inquired about within 18 months. This might not be off you, but they will buy within 18 months.

BUT.

Only 15% of that 50% will buy within 90 days.

This means that if your business is not playing the long game then you are missing 85% of potential sales, and you're leaving money on the table. So how do you play the long game in your business?

Ask yourself, what can I put in place over time that will help nurture people and make them
know, like and trust you? Here are some ideas:

You can share relevant content, release free ‘how-to’ or educational videos, inform people on changes in your industry, release a free blog. By giving out free, valuable content that is relevant to your audience, you will begin to build trust in your brand.

Once you have built credibility and authority amongst your potential clients they will love you for it, and when they are ready they will enter into a transactional relationship with you.

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We’re Josh and Matt, and over the past few years we have been building a huge body of creative work. From developing our own TV shows that are broadcast around the globe, to creating digital content that has gone viral, to working with hundreds of small businesses producing and marketing online videos – we have done it all.

We specialise in working with small businesses to create and market online videos that cut through the noise and position their business as the ideal solution for their customer. We’ve developed a powerful inbound Facebook Marketing System that allows businesses to leverage these videos to effectively reach highly targeted audiences and drive sales.

Book a free strategy session with us: www.jumbo.co.nz

• Category

  • Comedy

• License

  • Standard YouTube License