 Hello everyone, welcome final session of the day This session is about bringing Matic and Drupal closer together. So it's a community session It's a bit business bit marketing bit community, but you know The goal of the session is to raise awareness about Matic and the powerful options It brings in combining it with Drupal. So Let's get started first. Who am I? I'm co-founder CEO of Dropsolid been in software engineering in Drupal community for 15 years and Yeah, I have Some experience with starting up companies as well. I'm passionate about technology Building businesses strategy digital experience so first Who knows what Matic is Okay, so almost everyone. Okay, but it's good. I will explain so Matic is actually The largest open-source marketing automation project It's it's like the the Drupal of the marketing automation So what does it do? It helps to automate repetitive tasks Things marketeers have to do so Yes, I'm still fine trying to find a way to get developers excited about a marketing product But in fact Drupal is in many ways also a marketing product. So I think it's not entirely impossible But what are the things it does like it does things like marketing automation lead generation contact segmentation I was talking to this gentleman there. I don't know what is your name? David. Yeah, he was telling me we use it in HR. We use it to do newsletters with you. We use it to do marketing all kinds of applications and It has a lot of potential it's still a young product. It's been around I think since 2015 It is a vibrant ecosystem of marketers and developers Now let's talk a little bit about its community to just See like what are we talking about here? So Marty community is actually growing. It's growing with 200 members every three months. There's 600 active contributors There's 30,000 active installs HubSpot has 600,000 installs of which 120,000 paid So HubSpot is still 20 times bigger that its main competitor. It's competing in that space But it's growing and it has a lot of potential Who's in involved in the space like if you look at the companies who are funding and doing the community work you will see Companies also active in in the Drupal space And so there's already an overlap between those two communities Now how is it run? It's it's actually very flat management to have a new government's model as of this year So the community became independent Through the open collective Entity it used to be under under Acquia, but now it's in an independent run project Motic 5 is going to be released in 2024 And it's being run super transparently like it uses the open startup model. So they They publish all their costs revenues Whatever the whole thing you can just follow up on it. You can just see it all all the graphs I have I have it from Yeah, it's just transparent so you can you can follow it up but now how does it compare to Big community like like Drupal S. So if you look at Drupal is one million. So it's a bit a lot bigger 8500 active contributors, so that's almost like 1.2 times bigger under and 20% bigger Sorry 10.2 times bigger and Drupal even though the The big years of users coming in was is already quite some time behind us Believe it or not Drupal is still growing with 2,000 new users every month and The only thing that's different is that the number of installs of Drupal is decreasing and with Motic. They are increasing So we know all the answer for that because Drupal is moving more in the enterprise space Motic is still it just used in enterprise, but it's also used in Lower enterprise and also in small and medium businesses because of its power to send emails It's also a very active there now What is in the product? So it's just good to know I think to know what is in the product I selected the nine main features So obviously contact management. So what happens if you surf on a website all the behavior is being tracked In a database. So what you see is like, okay You see all the pages that have been clicked the forms that have been submitted Points that are being gained. You can set this all up as a as a market here and then at a certain point Somebody submits an email address and then the whole history is Attached to someone we know So that's one of the main the main features. It's called contact management So that's how we identify the users Then once you have many people in your database that are in this way being identified you can start to segment them Like certain characteristics based on traffic behavior Industry whatever they downloaded, you know, like their language you can you can build segments And then these segments they can be used to drive campaigns And then also in those segments what you also can do is not every lead is as hot as Yes, maybe someone just visited your website and downloaded something but then someone really like Revisited your solution page and downloaded your case and did a lot of stuff They get a lot of points. So these leads score higher So that's also something and then of course it has a builder an email builder Just like you have the layout builder in Drupal to build pages You have a similar drag-and-drop system to to easily build emails and to copy emails There's even a module a plugin That that we developed that grabs the content from the Drupal website and builds emails automatically like and then you can map them on your segments and like send everybody a personalized email basically Then there's reporting of course you can do it inside the tool You can also connect it with the API to Google Analytics or Google Data Studio to get more whatever you want from analytics And then I think this is one of the most powerful features. It's the multi-step campaign Multi-step meaning that you know know that if you want to buy something or you go on a website You get that chain of emails based on your behavior You can set this up with this easy rule builder Where you yeah, where you basically set up conditions and then triggers and then emails get sent or points get distributed Whatever you want with delays everything is there. So it's think is this is like most powerful feature in in Matic And a form builder of course to capture the information which you can then put on the website and then the preference center It has a preference center because yeah in some countries especially here in the the EU to comply with GDPR laws, so Yeah, you need to set this up so people can manage their data And but in the website, there's also module for that. It's called Matic paragraph It's also a module that DrupSolid has contributed a lot to That does other things as well as so If you want to know how to connect it with Drupal, you just install a Matic instance and then you connect it with the Matic module in in Drupal You have to fill in the keys and then and then your site is up and running. So this is the the Matic paragraph Which allows you to use it in in the paragraphs And I believe it also does some other stuff as well, but We'll not go into detail. You just try it What else is there if you go look in the directory for Drupal.org? You will also see there's some stuff for commerce already out of the box some stuff for cookies So yeah integration is pretty easy, but now okay Matic and Drupal. Why is it such a great combination? Actually with Matic and Drupal you can if you combine them you can deliver to your customer something What is called a DXP? and you might think Had this this feedback from many developers like okay DXP is just another marketing term for selling a CMS is the same In Dutch we say old old wine and new bags But actually there is in a very big difference between a CMS and a DXP and It's all about putting the customer central and using the data from the customer So in CMS we have content management It says it and that's what it means content management within DXP. We are managing digital experiences and The difference is the data that is being used. So you're going to use everything from the Integrations you would do the same in a CMS, but you will also use the behavior data of the user To trigger stuff to put stuff on the website and that is not what is happening in a standard CMS experience It doesn't do that out of the box How could a simple setup of a DXP could look like you could have a Drupal which powers the Experience layer and then you have the data layer where you have something like marketing automation like Matic Which could also act as a simple Customer data platform if you want to go all the way and connect other data streams Other behavior you need to use a full blown CDP In fact, if you use Drupal and just Matic You can have a lightweight DXP which ticks the boxes and which uses behavior data to drive the experience so What would be the benefit of bringing those two communities closer together? So the benefits of this would be I Think the Drupal community has tremendous development power like the resources it has to Build and deploy new features the innovation we are driving The developers there like the quality of development if that could be brought to the Matic community I think that product could even evolve to a higher level now if we Do do this work and for example Mattels It was director of engineering at Tropsolid who you can meet at the boot He's the product lead of the Matic product So of course I want to raise the awareness if anyone as a developer things like okay I want to be part of this and we have several developers here at Tropsolid who used to be Drupal Do still do Drupal development, but also do the Matic development so It's not that difficult To become a Matic expert next to a Drupal expert, which would also make you a DXP expert Which also would increase your capabilities as a developer on Yeah on your resume and Making an impact on Matic is really easy like if you want to work on the core You can have your patches accepted in days or weeks instead of Months or quarters or even years in Drupal because things evolve quicker So you can also make more impact in in Matic and you can combine this impact also what you're already doing in in in Drupal So you can also we also try to bring a bit together all the efforts that we are doing in project TXP which is Drupal.org slash project slash DXP where we want to bring the our distribution Not a couple of starter kits, but also the work we're doing with Matic and Drupal We all want to bring this together under one project Which also will make it easier to just install Drupal and Matic out of the box This is still a work in progress. So you won't find a lot of things there But keep an eye on it We will evolve it in the future and Now, okay Is anyone here owning an agency? Yes, great. Good Selling Matic and Drupal together is also business opportunity So what is the what is the business opportunity? But if we look at Tropsolid, we are selling it together So what we sell to the customer is a digital experience All the way from strategy UX design and then the Matic and the Drupal integration together on a platform which runs it securely and scalable in a scalable way And also the compliance which goes with it and this actually give you a superior value proposition Over competition that is only selling Drupal or only selling development services So I think it's also a business opportunity and I Heard some stories here that there are actually some really big Matic projects of hundreds of instances out there That require Development power to evolve it further. So even if you're a development shop and you're offering Drupal and Symphony you could also start offering Matic services And maybe those clients will come to you to evolve them now As I said at Drupal and Matic, it's all PHP Symphony. So the developers they can Pretty much learn also Matic It just needs like a little kickstart and Some extra time in the first projects, but it's not impossible to learn For example Jasper and I know I know you don't like the attention, but I still gonna do it So and then another opportunity are there any marketing managers from agencies or companies here No, I'm not here. It is a developer conference mainly I hear Drupal so But if you would be in marketing Or even in your agency you could use it for your own agency to do your marketing to drive your campaigns To do your own marketing like I was impressed like for drop-solid and we're an agency 80 people in Belgium Mostly working for the local market We do have international customers with a platform and everything, but I I'm surprised that after one or two years of use we had tens of thousands of contacts in our database just from downloading stuff at the website and It's at a certain point it just starts to generate Demand from within like returning customer by returning leads And I'm really impressed what a marketing automation platform can bring to the business Especially if you combine it really well with your sales so I Come to the conclusion of this this session So why bring Drupal Matic together? So I think of course Drupal can bring the power to to the Matic Matic for me is a piece of the puzzle to complete Drupal to become a real DXP I know on Drupal.org we say that Drupal is a DXP But actually to really become a DXP it needs that data component. It needs to Yeah Use the data to create the experience to personalize pages to personalize emails to have the behavior data And Matic can bring this It brings marketers and developers together and I think out of the books It can beat a lot of proprietary stacks, but because if you look at proprietary Value propositions They will send it to you and I will say like okay Yeah, but our thing just has the whole personalization out of the box with AI with everything on it And okay Yeah, you have to build your Drupal and do all your integrations and all these things to even achieve this what we can deliver you today So making that easier That it's that Drupal also just do does this out of the box. I think it's a Yeah, it's an opportunity So how if you want to contribute together come to the drop solid boot talk to us to our engineers Learn how we are doing things with with Matic If you want you want to sell in your agency Making a value proposition a brown TXP with Drupal Matic can increase the return Of course, you can build it together your Drupal developers can do it and you can also market together Use it as a platform to drive growth for your business or your organization So that's it. Are there any questions? It's six, but there's no one coming behind so I think we can take five minutes So a lot of information normally I do this presentation on 40 minutes. Yes Yeah Drupal commerce. Yeah Yeah, yeah All right, any other questions? Don't be shy Okay, if questions come you can find me at the drop solid boot and I thank you for showing up