 Welcome to JSA TV, where we're covering the latest stories, trends and innovations from leaders in digital infrastructure, the channel and the networks within. I'm Buffy Harakitas of JSA. We are coming to you live from Channel Partners 2024, here in fabulous Las Vegas. And joining me today is Matt Blockner. He is the sales director for Net Number. It's my pleasure to be here, Buffy. Thanks for having me. Absolutely. And if you don't know Net Number, Net Number is the world-leading provider of accurate, reliable and secure phone number data intelligence. Is that right? That's correct. We are. Yes. This is your first time on JSA TV? It is. Well, welcome here. How's the show so far? So far, so good. It almost seems like the turnout is bigger than it was last year, and I think last year was the record. So, yeah. Good turnout. Good show. Yeah, so we're breaking records here in Las Vegas. So let's dive right in and discuss how Net Number's solutions enhance accuracy for Channel Partners across the ecosystem. Great. So, our mission at Net Number is to empower every telecom operator and enterprise in the world with powerful phone number intelligence data to streamline operations, reduce costs and combat fraud. We give our customers the ability to do things like provision numbers for messaging campaigns, route, voice and messaging traffic accurately, and also to trust that the numbers they're trying to reach are reachable and valid. In terms of enhancing accuracy and extending client reach, the better you know your customer, the cleaner your data is, the more effective your client outreach will be. Yeah, absolutely, especially with the millions, billions probably of messages going out day to day, especially from some of the CPAS providers that are here today, right? So why don't we dive into CPAS and how the data that Net Number provides benefits the many CPAS providers here today and globally? Sure. So, one of the ways we do that, and there are several, but for the purpose of this interview, we'll focus on the Net Number Services Registry or the NNSR. So, the NNSR is the authoritative routing registry for terminating SMS and MMS messages to text-enabled landlines, VoIP, and toll-free numbers. It not only provides an accurate routing source, but it also gives companies the ability to provision numbers for messaging campaigns. Now with the introduction of 10DLC for A2P messaging or application to person messaging, companies need to tag their numbers with a campaign ID, and the NNSR provides the mechanism for tagging those numbers so we can house all of that data in our proprietary registry. The NNSR, that's right. Yes. Net Number Services Registry. And that's formally the OSR, now the NNSR, yes. And that was recently trademarked, is that right? It was, yeah. Well, congratulations on that, exclusive Net Number Services Registry. Really enabling some of the messaging that's going out from businesses worldwide. Exactly. Yeah. Well, speaking of partnerships, I mean we're here at Channel Partners, so everyone is talking about the Channel United, the importance of partnerships. Net Number recently just forged a very significant partnership with WMC Global. Why don't you talk a little bit about that collaboration and how it's addressing some critical challenges worldwide? Sure, yeah. We're very excited about it. So WMC is working with industry leaders in the financial space to identify and mitigate messaging fraud. Now, through our new partnership, we'll be receiving data from WMC Global about attempted fraud attacks and the numbers involved in the attacks so that we can do our efforts to combat that fraud. Once that data is distributed to us, we'll share it then with CPAS providers and carriers so they can take the steps to restrict access on those numbers for messaging. That sounds like definitely a very important partnership to continue some of the mitigation of fraud worldwide, especially when it comes to messaging. So Matt, is there anything else you want to add? Just come follow us on LinkedIn, check out our website. Come say hi to me at the show. But yeah, it's been a pleasure and I appreciate you having me, Buffy. And what is the website? NetNumber.com? It is NetNumber.com. Thank you. NetNumber on netnumber.com. Also on LinkedIn. Thanks again, Matt, for joining us here today for another fabulous episode of JSA TV from Channel Partners 2024. Stay curious, stay connected, and happy networking.