 Kierji ni upkaming na, amegu upkaming for some time, lakibu ajori ni akuna do, ni upkaming akuna tu chapa. Mention, I have to ask you, bifu ya kuna Kierji li kwa kusuneni, milukum nulizani anini? Kierji ni beste hangu, lakini sasa Kierji li kwa nashina gani kimoambia, pesa ina kelele, chapa ina kelele, Use ina bangu kasi kia una chesangoma? Use inga KCB pala kwa uno na tailor ti kuna ngome na chesa, pesa ina kelele, kama kuna pesa ni akuna kula pole pole. Kini umekubali akuna pesa? Ayubadu zya kubali. Pesama akuna do? Akuna tu do, tu pe ni akuna do, lakini akuna do. Aku zya tu pimanenguvu, tu pimanenguvu, tu juna ni akuna chapa. My name is Ndanya and welcome to S-Piembas. As you can see, leo, tu kwa different location, ni me kuja all the way to Kiambu Road. Tu kwa palika house, kutafutabusi flani. I'm sure you've seen his face so many places. How are you, sir? Ndanya, niko salama, karibu ni sana Kiambu Road. Thank you. Tumbe, juna yako, please? Wanyaku juhi? Ha, juna yako ni samke. Na, wanyana juhi, mutani juhatu. Ningo juhi ni tuapo. Samke I've seen you in several music videos, Kenyan music videos. And I'd like to know how you support the Kenyan artists. Adakabla tundiaapo. Let me first commend you for the job you're doing. I have seen in so many interviews. Ndanya wana jubun di opera liyanzai. Yubo yubo tu so, very soon. Ya, so job well done, I like what you're doing. Ya, when you talk about music videos, I've always said it before. I have a passion for Kenyan content creators. Music particularly. I mean I appreciate comedy, I appreciate everything. All the arts, but I have a passion for music. Because I love seeing how this is vijana. Wana chikua words, wana mix na beat. Mazi na trokaki twingine. Safi sana. And I feel so proud when I'm associated with a jam that has taken off. Ya, ya, ya. I've seen in so many. Please tell us some of the projects you've worked on. Some of the projects have been, I've been in so many projects, I've been involved and I've supported. And I think what comes to the top of my mind are the biggest hits. You remember Shamra Shamra? Kisham sham, kisham, kisham sham. That was a major hit. And I was very proud to be there. Part of it. You all remember Shadai. Shadai. I love it. Even my kids loved it. Ya, that one gave me too much pride there. Then there's, I've worked with so many artists. I've worked with PUnits. I don't know if you remember a song called Miay. Then there's Chacha by PUnits. And there's... PUnits are still boys. Ya, PUnits have been friends from day one. We are still friends. We work together in so many other sectors. And we do so many things together. How many years have you known PUnits? PUnits, I would say. I know they've been in industry for about 13 years. Going to 14, I've known them about half that period. Ya, about 8 years. 7, 8 years. So we've been able to do quite a few projects with them. Since you've been in the game for a while, kama tumiko kwa industry, I'd like you to tell me your thoughts on the future of entertainment in a kaji, according to you? Future of entertainment. I mean, every day we have new talent cropping up. Every day people have been discovered, people discovering themselves, but mazi gava etu, it does not support. Apokwans is due to taxation, whatever percentage on content creation. That's bulls**t, akia mungu. Ya, miya can look to the camera and say, that's bulls**t, gava. Think about that s**t game. Because how are you supporting us? You're going to talk to someone before they even do what they want to do, you know? Ya, kusayin do ime anza, you know? There's a different level of taxation. Say mamutu akshafi kapa leju. Taxi ni kiyariji. Ocha din na watu na anza, unona. Kiyariji, kiyariji anza, kiyariji. Kiyariji ni up-coming na, amiku up-coming for some time. Lakibwa jori ni akuna do, ni up-coming akuna tu chapa. Ya. Raza jubi mention, I have to ask you, bifu akuna kiyariji li kwa kusuneni? Mulkum nulizani anini? Kiyariji? Kiyariji ni besti angu. Nakini sasa kiyariji nil kwa nashinaga ni kimoambia. Pesa ina kelele. Chapa ina kelele. Ose enda banku kasi kiyona cheza angoma? Eh? Use inga KCB palekwa, unona tailor tii, kuna angoma na cheza. Pesa ina kelele. Kamu kuna pesa ni ako, kula pole pole. Ya. Kini umekubali akuna pesa? Ayubadu zia kubali. Akuna do. Akuna tu do. Tupeni akuna tu lakini. Tu do. Aku zia tu pimanenguvu. Ya. Tu pimanenguvu. Tujuna ni akuna chapa. Use kwa kiiira. Tumiwa na juzi kunaerme ahaperia Sama nubeshne ako. 카메�oy ku... Uwala yo uchinidu kmooth saying kyari NGM provide new night in handa kiyariri. Itidim bro menda lakiu pueden go. K שהon yama ni bonds yae Softwa. Atu kiyariji ku 11-years, ilu sa boi huya, it does not make sense. Nuwu di majusima kiyariji kwa 11-years. Kiyariji henda wa na se maa. Ni kiyariji ni ibo? Kiyariji henda Ibo? Kiyariji henda kwa 11-years. Uel, to mi, Iusa boi fan it doesn't makes a lot of sense. Jota wo ki u angali ya tuyuja appearance. Okei, always kwa na mutu yimku, boi wona ukona miyaka kiyariji. Miyaka kiyariji ninga fi kwae ni? Disha manga ni 32 laki ni yende wa jyoku weh. Kwae moe funa unam support? Viliye story na henda? Yo unam support sabo boe piga 32, umenazo de mani se makona 20. Umtoi? Umtoi. 19. So 32 menas 19. Sin ni 13. Ni 13. Umna zapa temtoi kiwa 13. Simi na ona chale kiwa 13 eza peyana bozama? Yo na pegini akuna enjotrigi na normal. Sasa ni kiarji. Sasa tuong ele kiarji anaka kiwa 13 anaka. Sada kiwa 13. Sada kiwa 13. Masinema diyo mingi kusinda ukweli sasa. Atuwezi juwa. Yungi kumikia sirias. Tungi yem tetea. Okay. Samu also in the club business. And every day we swing new clubs, new clubs. Ki lasiku inaka club business in Atrauewe? E maze club business. Kusimu ukweli nika kuna dem supu. Akuna garanti atikesho. Ani wei tuta kuna e. Kilam tu na nga nga niya yo space. Ani kilam tu. New club comes. Kenyans. Wana divert. Wana ina to the other club. Right now, when we began Ken to the address, were they only club? This is during COVID. Were they only club in about what? Maybe 15 kilomkes radius. Right now, in the last three months, seven new buzz have just come. Seven new buzz in the last three months. So that space is clearly has no guarantee. That's the thing. Right. When did you start Kentred? Kentred began in the mid of 2020. It was born by the new COVID-19 patterns, where people are looking for somewhere when it's in the kujificha. Because there's no doubt there. Kentred address was a hotel, it was a boutique hotel. So we had rooms that were supposed to serve people who know, spend the night. So slowly people would just come, take up a room, a group of 12 people come, sit on the bed and ask for drinks. And because the rooms have TVs, they put music, and they just jam and do their thing. Shortly we removed the beds and put seats. Watua kaja. And they said asking for more. So of course, the next room was converted. Me being a businessman, I was quick to convert the other room. Ika ja. Ii wengine ika ja. What did I do? Sa nika bomo ukuta, za the rooms. Nika bomo ukuta, kama ni club. And that's how Kentred was born. But it's doing well. Ya, right now it's doing well. We cannot complain. We appreciate. In fact, I'm very thankful to our clients. And I'm very happy, I'm always very happy to see them when they're working there. We now have a question. Kila mkenya na tete ekonomi ekonomi. But clubs ime ja. Clubs ime ja. Atas ni na kama badu zina ja. Udeza se ma ni nu na zambia wa kenya. Ni na ma doe ya kukunya wa iko. Ya bi tu zingina ndo wa iko. Tadi kumia, you ni fenomenon mo ja nomazana ku understand. Because I also hear it. Even ma onfaza na sima ga maze ikonomi ni mbaya, gava ime tumes, ni ni. Laki ni jama kingia palikwa club, glenetin ni oio. Siji ju ni wokagol ni oio. Ni ni ni ni oio. The same guy who's been complaining. So I feel like alcohol is what a normal Kenyan, an average usual Kenyan will turn to whether good times, bad times, economic hard times, there's always room for alcohol. And there's always some budget set for alcohol. Dikus palia Kenwood, ama palia Likaoz, atu dumtiyo tu katakulipabil, everybody pays for what they consume. Which is amazing. Ya. Chafse mi na tolewa kenya stress kidugo basi. Adi? Se metu na tolewa kenya, it's a way of relaxing. Kupunguza pressure. Sendo. I guess na relax. Atu ru di kwa music kidugo. I'd like to know your favorite Kenyan artist, Trandi Apo. Eh, ita kwangumu kusema. You see, wezi, because I have so many people in my phone book. Two boys. Two boys, you clearly genuinely, whose music do you enjoy the most? I would say, it depends on my mood. It depends on my mood. There are times when you don't listen to gangiton. There are times when you don't listen to prezo. There are times when you don't listen to prezo. Why the hell are you quiet? Kuna temada kuskima, old school ma piyunit, ma major, all those old school names. And then there are times you don't listen to the new hip-hop, you switch to Kali. You don't listen to, maybe in a slow, nice, just mudtu ya kuchil, uta uta uta skiza, come out dem this. What's his talent? He was talented like crazy. No, no, no, it's Stella. And I told her, this kachik, this kachik, she's 20 years. Nikita. Nikita Kering. She's Kali, right? I love Nikita's music. So there are times when we'll go home or even come to the lounge here and just put Nikita Kering. So, a boku wa favorite Kenyan artist apo kuna. It depends on the mood. It depends on the mood. Do you think that Kenyan artists have the discipline wa sanewi ngina wa majutun rangau kuna yo? Ya. Kune le discipline yam sani, kune le ano join im sani, su na jaka evena, evena, evena. Do you think Kenyan artists do that? Well, kusimukweli, there's some artists who've got it. I see it. Kamayo kitu onekani kila maali, so that when you fans see you, they're excited to see you. Misani kama nyash. Always ingi ya bahu kute nyash. Always ingi ya ba randomly. Ukutem tukama kali kama. Haji invite you wa. Aki nisho ya ke. Is that the kind of discipline you're talking about? Ya, ya. Kuna wa sanewa kuna yo? I can mention 2, 3, 4, 5, which clearly works for them. Then again, kuna wa sanewa of the people. Tukama major je fungi yangi. Lakin ni brandia ke ba riko. Meja tingi ya tuwa, randomly tuwa, I'd say drink a pig and I'll share. Na brandia ke I dissolve. So, when it comes to kujifungi ya, kuna wile 2 works differently for different artists. Now tell us about Lika House. Do you distribute Lika how many places to your workings muna chikuwa pombi? Tell us about Lika House. Lika House is a... I'm proud to call it my baby. This is where we are right now. Do you come in as a focus who could down money arrangement in wile 2 me pangu? Ya, so Lika House, we like to call ourselves the first Lika supermarket because the kind of commitment we are given to retail is above average. Not only on Kiamburod, not only in Nairobi, but it cut across the nation. There's no store that's bigger than this for dance is dedicated to retail, retailing alcohol. Yes, so that's why we call ourselves the first Lika supermarket. And if you look at our variety, we try to avail every single alcoholic brand known in the country. Yes, we don't choose Sijuwata Taosail at a level nini. We sell from the cheapest to the most expensive. We've got drinks for 420,000 right here and we've got drinks for 800 shillings all in one store. So that tells you that we're trying to cut across the entire market. What are the challenges of running Lika House? To be honest, they are quite minimal except if it's a corridor pilfridge, maybe by clients who want to pick something and not pay for it. That's generally it. Lika House has been a smooth sailing and I'm thankful. We're happy for you to know Job New Pwasana. As you tell you, as you tell you how Lika House was born, the idea was born because of course kuna mtotapita atjuli this entire building jyokuzapomba see when the spirit badu in a huza let me tell you it happened in 2018 I had a chance to travel to Australia because my sister was getting married my only sister kuna jipe na kwamzungu eka bidi mazetu en doko kuhitnesu So it's 2018 we've landed in Sydney and of course the wedding went on Kila Kitu then came the time for the after party. The after party was in a different work and I said mibia different region nivilu nezatukane robi mwende naivasha ya for the after party So now either the guys now the Australians they are advised that we pass through a Lika store and buy some booze but still we understood ingine where my mouth was open the whole time to me it looked like a mall I thought it was a mall like we're going to a shop inside a mall it's huge it's called the Dan Muffins ya you guys can google Dan Muffins Lika store it's huge the dedication to alcohol is on our level ya so I walked in there nikangalia maze like why wouldn't this work in Kenya why the hell would it not because to kuna walevid kuna tuakuna do it's just strides and for me I'm a guy of appetite for risk I tried something if it didn't work I move on yes so we came here with my brother to cut after after space we were lucky to get a space here and of course we signed the lease and everything and Lika was born just like that again which year was that this was in when we travelled till still when when you started when you when Lika that was in 2020 so it was we're building for a better part of 2019 then in 2020 it went up and it got a lot of support from local manufacturers ya and distributors eabl eabl really came through ya that kind of thing so it was a joint effort thing very so nice hiya tukimalizia do you into business as soon as I tell you very business minded what's your next project my next project let me tell you as I said I'm a guy of appetite for risk so what happens is I think of something I do it right now I'm sleeping what I'm running I don't have any new projects right now but of course by the end of the year uta nita futa uta nita futa something big has to come ya I'm hoping you're creating employment for young people ya what are the people for family only and actually we also run samsung brand shops amongst other businesses where we are running about 11 stores no actually not 11 now in some of them are not exclusively samsung but in total ya so we've been able we've been lucky enough to create employment in the country I've got over probably 200 employees ya and I'm happy that I can actually support 200 families ya thank you so much Sam I've enjoyed your company here I've enjoyed yours more oh really if someone wants to if an artist upcoming artist kakufikiya namuongi biashara how can they reach you eh the last time I did an interview and gave her a transfer diya miyangili kwenali puka kwevo hiyo misanituwa wem janja tukutana last time wam bia the last time I did it tukutumi wongi nanani tumbili hei hei wasa mbaka my house I was living in the house in the morning na kutahasa niwa willi hapo so niwa promise ni ni niwa mbia tuwa ntafute eh kutafute it's okay let me see your home bro hei kwevo hiya that's it from me I hope you've enjoyed this conversation with Sam K till next time my name is Ndanya