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The Ulwick (as a unit of measure)

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Published on Mar 10, 2009

Dave Washa from Microsoft describes "The Ulwick" measure. A measure of the psychographic and demographic "distance" between the developer of a product or service and its intended user.

Tony Ulwick is Founder and CEO of Strategyn, and the inventor of Outcome-Driven Innovation. Learn more at http://strategyn.com/outcome-driven-i...

Learn more about Jobs to be Done and Outcome-Driven Innovation® at http://www.strategyn.com and at http://www.jobs-to-be-done.com

THE BOOK: "JOBS TO BE DONE: Theory to Practice" by Anthony Ulwick: https://www.amazon.com/dp/0990576744

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