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The Ulwick

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Published on Mar 10, 2009

Dave Washa from Microsoft describes "The Ulwick" measure. A measure of the psychographic and demographic "distance" between the developer of a product or service and its intended user. Tony Ulwick is Founder and Chief Innovation Officer of Strategyn, and the inventor of Outcome-Driven Innovation. Learn more at http://strategyn.com/outcome-driven-i...

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