 How do you walk that line between person of interest and staying humble? Well, I think people of interest are confident. That's one of the characteristics. There's eight characteristics of people of interest. And since you asked, I'll go through those. People of interest have ingredients, okay? Meaning, I don't cook very well, but my wife's a great cook. And I asked her one day, if you missed just one ingredient, will it mess up the whole dish? And she's like, absolutely. Like you can't miss one ingredient, right? Well, people of interest are kind of the same way, is they have ingredients, okay? So they have knowledge, but I'm gonna add a descriptive to that, specific knowledge, niche knowledge. They're not generalist, they're specialist. There's a reason the heart surgeon makes more money than a general practitioner. There's a reason people that have a niche expert earn more income than general people, okay? So people of interest have very specific niches. They got very specific knowledge, okay? My knowledge is in how to activate the prey drive in a person or in a team. That's what I've spent my whole life doing. It's a very specific knowledge about how to activate a drive in people, okay? They also have skill, but they don't just have general skill, they have impeccable skills. Now, Cody's had the privilege of spending time with some of the biggest people in the world in the self-development space. And I guarantee you, when he's around them, he's figured this out. The dudes that are at the top of their game are good. And when I say good, they're not kind of good, they're not average, they don't have subpar skills. They have incredible skills. Some of them are selling machines, some of them are making you feel like a million bucks, some of them are incredible communicators, some of them are incredible motivators or activators, but he's been around some of these people to see that they are not just average cats. Their skill set has been refined over long cycles of time. When you're in their presence, it's like, dang, that dude's good, right? Like you've seen people in different settings, like you've been with me in different settings, yeah. On that note, right? On that note, I attribute, we've been going through this virus, I attribute the last two months, two, two and a half, three months of production and focus. Every company we have has doubled. And if I look back, January and February, you and I spent a lot of time together. Yep. I also went to 10X and got to hang out with Grant Cronin and his team a little bit, right? Like you said, and Nate offered his event. People like Nate will get you freaking jacked up, right? You and I spoke at a couple of events together. We were on a cruise together. We rode from Miami to Vero together. It was literally, oh, we were at the lodge together, like it was literally, we were at North Star's event together, like literally for like two weeks, we saw each other probably 10 days, you know? And eventually you're like, this dude, is he stalking me or is he just this serious, man? What's going on? But to your point, well, totally. Yeah, the point is you get to see people in different settings and you get to see their skills. How do they communicate with different people? How do they went over an audience? How do they connect? How do they tell stories? How do they, like when you see big-time people do their thing, man, their skills are so powerful. To your point and to recognize your skill and talent, when we were on that drive, Lakin was driving, we were going from Miami to Vero Beach to go to SLS. And I remember, you're freaking, dude, you're talking to customers, you're making sales calls, you know? Like your activity was so high during that time. And in my office, my activity's extremely high and I get a ton done, but when I'm on the road, it's not as high as it needs to be. And looking at that, I'm like, all right, he's making me look bad. It's time to settle my game. I can't let Coach out and do me. Yeah. Well, I don't think that, you know, to this point, I don't think money buys you freedom. I think skills buys you freedom. Yeah. The stronger your skill is, for every person that's on here watching this today, your income is in direct proportion to how good your skill is, okay? And the stronger your skill is, you're not selling insurance, you're selling a set of beliefs. You're selling a connection. You're selling, I'm a must have in your life versus a nice to have. You're selling the ability to network with people. So people of interest have, right? Specific knowledge. They have impeccable skill. They have very high desire or prey drive. What we talk about a lot is a new book I'm writing called Flip the Switch. I've never met a lazy person of interest, okay? Now, Bradley and I debate this because Bradley said that he's lazy and he's a person of interest. But I said, man, I see you get up at four o'clock in the morning, I see you work all day on Saturday, I see you at your office on Sunday, I see you doing it, but like you may think you're lazy but you ain't lazy. I have never personally met a lazy person of interest. Takes high levels of desire to become a person of interest. You have to go to things you don't wanna go to, do things you don't wanna do, show up at things, network, like it's work, okay? I think I told you I spent two days with Chuck McDowell down in Florida because his house is close to my house. I didn't plan on that. I planned on going down there, Cody and hanging out by myself and just doing my own thing for two or three days. And these turned into three or four or five or six hour networking events with he and I. Like, right? Because when a guy running a $100 million company calls you don't say, no, I don't wanna come over. Yeah. Right, it's inconvenient to be a person of interest is what I'm trying to tell you. Success is inconvenient, okay? So people of interest have a high desire. They wanna be known. They wanna become renowned. They wanna be celebrated. They wanna matter. They wanna do something big in the world, man. Legendary, like I'm tired of playing small. They also have, to your question of your gentleman that asked the question, they have a contagious confidence. Now there is a difference between confidence and arrogance. I would consider you very humble. I would consider me very humble. I'm gonna use another word, authentic. I believe I can learn anything from anybody, anywhere, anytime. I don't care how much money they make. I don't care where they're from. I don't care what their background is. I learned things from my seven year old daughter. I learned things from people that earn less money than me, I earned things from people that earn more money than me. So I think it comes through when you, the crossover is when you become arrogant. Arrogant is when your self-appraisal is much greater than your market value. Your market value is here, but you think you're here. Now don't get me wrong. We have all over-appraised ourself before. I have, I've over-appraised my skill set. We all have, that's a human nature thing. We tend to over-value how important we are, okay? And if you study the laws of human nature, which I have extensively with Robert Greene, but if we don't believe in ourselves, who else is gonna believe in us? So there's a line between being really confident and being arrogant. Arrogant is a turn-off. Arrogant is when you talk about yourself. Arrogant is when you are internally focused on you. That's arrogance, okay? Confidence is where I have an internal knowing I can't create this, I can manifest. And that confidence is attractive. So remember, people of interest attract people to them. Think of them as people of advancement. They leave you with the impression of increase, okay? When you're around big-time people, Cody, you think bigger. Yes. Right? You got the vision of doing 8%, which I'm gonna be speaking at on this concept. I'm gonna be breaking this concept deeper at 8%. You got this concept by going to 10X. You said on the front row, that's where I met you and your wife, you know? I mean, so what happened is you're there going, I can play bigger. I can think bigger, right? It gave you a shot of confidence. So you came home and you changed, man. So people of interest have knowledge, skill, desire, confidence, okay? Those are four key ingredients of all people of interest. And if you're watching this, you may be saying, man, I'm struggling in this area, I'm struggling in that area, which is why you need a coach in your life. A coach will quickly diagnose where your missing structure is. Absolutely. People of interest also have likability, which is energy, right? It's why I smile a lot. I'm upbeat, I'm positive. I'm intense, but I'm positive. Because I understood the power of attitude, having a good attitude, having a good attitude toward other people, being friendly, being inviting. I guarantee you probably have speakers at your conference that were rude to people, mean to people. You're like, man, that dude or that woman, we ain't never having them back because they got a bad attitude. So my point to you is we got knowledge, we got skill, we got desire, we got confidence, we got likability. Another word for likability is energy. You got good energy, man. You're open, you're inviting. You also have connectivity. When I wrote the book, it wasn't focused on internet connectivity, although it was focused on, you can connect to anybody anywhere, anytime. Okay, I can connect to a person in Springfield, Missouri, or I can connect to a person in New York City. I can connect to farmers, or I can connect to millionaires. That's connectivity. But in today's world, it's, and Hank Norman said this to me. Being famous today is not about being in the movies. It's about how many people feel connected to you. Okay, how many people feel connected to you? It's coming to flood here and there. I don't know if you hear that. Okay, good. I'm in a big rain. It's sitting down on the roof here. Coming down. So here's my point. And I thought that's a great person of interest concept. Cody Askin doesn't have to be in the movies today to be famous. You don't have to have a TV show to be famous. I can feel connected to you on Instagram, Cody. I can watch you on YouTube and you can become famous. I can follow up with you and you can become famous. You understand what I'm saying? So connectivity in today's world is how do people connect to you? How do they feel connected to you? And then they've got deep networks and finally what I would call a free prize. Deep networks is people that earn small incomes have small networks of people. People of interest have got deep networks. So you've seen me build relationships with guys like Tim Grover, Tim Story, big time people, Kevin Elko, Cardone. You've seen me build relationships with some of the biggest names in the world. And that's because that raises your person of interest score. You follow what I'm saying? Who you run with raises your person of interest score. And then finally, they've got a free prize and a free prize is something that's unique about you. Something that I can't get with anybody else. Like out of all the insurance people out there, there's something that you have that I just don't think I can get anywhere. Like my real estate agent is a good example. He helps me buy and sell real estate. He also gives me his emotional support. He also is a tremendous advocate for me. So he signs up all kinds of people for my coaching program. He fights for me, he makes sales calls for me. He's my real estate agent, but that's valuable for me. So that's a free prize to me. I don't just get the real estate, I get the extra. And that's what you guys gotta be thinking. Like what do people get with me that's extra? So those are the ingredients of people of interest. One of the things you mentioned a second ago too with desire is, or you mentioned in the past and it came to mind was how someone that wants to do something big in the world that they wake up hungry, like they haven't ever accomplished anything before. Like in your example, extremely well-known, very large company, spoke at 10X, right? Amazing team, like a lot of really good things go up for you from all angles. But you probably still wake up thinking, gosh, I know I can do so much more. And I used to worry, and I know a lot of people listen to this right now probably thinking the same thing. I used to think that I would wake up and I'd be like, wow, what have I done? Hey, you love this video and you want some brain food? I got five books that every new insurance agent should read. Go watch that, grab the books, see you over there. When you read a book, when you go to an event, when you listen to a book, when you go to a mastermind, when you buy a universe,