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Relevant marketing based on personality types

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Published on Nov 28, 2012

Sally Hogshead, Chief Fascination Officer, Fascination, Inc., and Daniel Burstein, Director of Editorial Content, MECLABS, discuss segmenting content marketing using personality triggers, finding the right people to talk to, and the value of expensive business cards.

This discussion happened right after Sally got off stage from her B2B Summit 2012 keynote. To learn more about our next summit, Email Summit 2013 in Las Vegas, please visit http://marketingsherpa.com/emailsummit

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