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Austin Technology Council: Guerrilla Marketing - Part 1

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Published on Apr 5, 2008

Part 1 of the Austin Technology Council's Sales & Marketing Strategy Session on Guerrilla Marketing. Event was held in Austin, Texas on April 3, 2008.

Panel features (as seated, left to right):

* Sam Decker, CMO, Bazaarvoice
* Jay Hallberg, VP Marketing and Co-Founder, Spiceworks
* Sarah Russ, Vice President & General Manager, Austin, Waggener Edstrom Worldwide
* Tim Hayden, CEO, GamePlan Marketing & Events

Moderated by Matthew Parente, Principal, Aperio Marketing

Part 1 is about the one important bit of information that each of the panelists feels each attendee should get from this session.

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