 Coach, what's up? Hope your day is going great. My name is Sean. I am a success coach who specializes in aquatic sports for the company making money coaching sports where it's our mission to work with you to make coaching your only job. I'm here to serve the aquatics community be it swimming clubs, learn to swim programs, water pool clubs, artistic swimming and any private trainers who want to specialize in aquatic sports. It's time to make money coaching sports. So let's dive in. Hey coach, what's going on back here with a little topic that we'd like to cover in terms of let's see here zoom it on in. Something that's a problem that people run into is and we can't get into this problem. The topic is are you the cheapest in your area and is that a good thing? Let's think about it for a second. Are you the cheapest in your area for what you do be it water pool club swim lessons? Learn to swim, swim team, artistic swimming, anything in the aquatics realm? Now, okay, think about it with your competition. Now think about how you buy stuff on Amazon, right? Are you wanting to buy the cheapest thing or the most expensive thing? Well something in the middle probably, but How many of those items are they selling on Amazon to make that money? Thousands. Tens of thousands. If I can buy a spatula from China for 50 cents and sell it for two dollars So be it. I just have to sell 20,000 of them to make money. You aren't selling spatulas, right? You are coaching and you are providing a value. Now being in the cheapest in your area turns your business into a commodity. You don't want to be a commodity because commodities basically It's winning to the bottom. The winner whoever goes lowest price wins and then you know, like I said with the spatula So you should never be trying to beat out your competition with a lower price You're the coach. You set the price and what you think your value is do not look at anyone else's prices And if someone brings up someone else's prices, all you have to go is well, you can go co-play with them But I think I provide an amazing value for what we do and this is our price Right, you have a value that you place on your time as long as you back up that value Then the price should be fine Um, and if you have again, you're always how many clients do you need to get if you have a low If you keep being cheap Right, you have to get so many clients if you're in you're basically the cheapest in your area You'll never have any surplus money to do fun stuff and provide value The key is you want to have enough money to provide value So that people stay, right? You can't do any more advertising. That's the one example I put up there You can do more advertising with extra money and get more clients, right and doesn't that's but the if you're, you know Cheaper you don't have any extra money unless you get another 20 kids 30 kids You know, how often can you get kids? There's only so many kids in your area There's only so many kids. They're going to do aquatics in your area and now everyone is going to learn how to swim Right, so you can maybe If you really want to try to do that, but I wouldn't do that either And the last quick message that I want to say here is and you should all and people don't realize this But they do it anyway people will associate price with the value Let that sink in people will associate price With the value So are you going to go out? This is a great example. I stole from someone else Um, you know, there's heart surgeons. Yeah, are you going to go out and be like, oh that heart surgeon He's the cheapest. I think I'm going to go with him No, you're gonna you were going to want the heart surgeon That might be you know the most expensive because you think he probably does the best work Because it depends on your life, right? Again, we're not buying spatulas here So Just the quick Don't be the cheapest in your area go out of your way not to be the cheapest in your area Let that sink in. All right, coach. If you want information for me, um Look down at the bottom send me a text in the description below and see you later