 ond rhan o gael ei bod gael ei ddaetrhwm yn rhan o'r canyrs ei meddwl, yn yr upeniadau ei ddodiad, ond yn ymgyrchodol iawn i ddefnyddio ac yn defnyddio er mwyn eu gyfer ond hwn yn dal yn ddod arall. Mae'r hyn yn eich meddwl i gael eich mae'n meddwl ffordd ar yr rhan o'r sefydlfa er mwyn yn gweithio, efallai yn yr eich meddwl o'r rhan o'r ffund, mae'r meddwl o'r fan yn dda i'r meddwl a'i gael i gael i'r bobl. ac ym�um elod yn y gallu gwcle o'r cyfreunio'n gwybod yma. A oeddwn ni'n cynlifydd ar yien y tro a oeddwn ni'n teimlo gyntaf o'r cyfanyddio mewn unig yn gyntaf, mae'r cyfanyddio a'r cyfanyddio gyrddiadau. Fy wnat yw'n gwybod pa'r hynny. Gweld yw'n gwybod, Paul. Yn y bai, ac mae wedyn meddwl am rhan o'r cyfrindig ein hwn fel 1991. I think that what we do as television producers is actually rather like what you do as teachers. So forgetting the embarrassing non-playing video. We're always thinking about how we work with different audiences. How do we get and keep attention? If you've got a remote control and you can change channel every five seconds, how do we make sure that if someone comes into our programme at any moment they're going to be gripped and stay there to the end? One of the great problems with science, especially if you're presenting for a general audience, is how on earth do you make science relevant? And I think that one of the great challenges we've heard earlier this afternoon, that so few people go into physics, I think maybe they can't see what physics is about. Worse, they don't know what a physicist is like. You guys, and as you heard, teaching physics is doing physics. You guys are fantastic role models for what physicists could be like. And other scientists too. Because you are not what people think scientists look like. They think they look a bit like me. An older middle-aged bloke with a beard is what you often see represented in the media. So we work very hard to break those stereotypes. And I think that you can do the same. Now if you come to my workshop this afternoon, a story-telling workshop, I'm going to help you to do what we actually do. I'm going to want you to think about physics and other science like a journalist would. If you look at a headline in a newspaper, if you went to W. H. Smith's this morning and took a look, you would be able to find five headline stories immediately. And in five words, which is what a typical Daily Mail or Daily Express headline is, you would have the story absolutely there. What we're not very good at in science is getting to the guts of a story immediately and getting attention. Now newspapers have to do that because otherwise they die. If you go into W. H. Smith's, it makes a real commercial difference to them if you pick the independent or if you pick the Daily Mail. So writing a great headline and communicating a story instantly is the business of the media. Now I'm not saying that you should think like Daily Mail journalists all the time and probably a lot of you might even hate the Daily Mail. But the tricks that they've developed over the last 150 years or something are things that I think you can apply to the subjects that you teach. Because what we spend a lot of time doing is introducing stuff and setting it up and what I think you should do or at least could do sometimes is to get absolutely to the heart of a story. Now it's difficult because that little clip I was going to show you is only five minutes long and we've got three stories in there. We've got breaking a wine glass with sound. We've got how sound waves are used to break up kidney stones and we measure the speed of sound underwater in the harbour in Cardiff. Three great demos but they only take five minutes. So how can we squeeze that amount in? And the answer is by simplifying which is something else that journalists do all the time. A front page newspaper story on the Daily Mirror is kind of that long. That's all the space they've got. So can you get the absolute essence of science down into a few words and throw away the rubbish? That's what we do. And the third thing that they do is newspapers get to the really good stuff first. So normally when you tell a story it starts once upon a time and then it ends with a dramatic conclusion. Strangely enough newspapers completely throw that away and in the headline they tell you what happened which you might think would spoil the story. Actually it doesn't because it's so short it makes you want to find out the detail and learn more. So actually putting the good stuff first which is what newspapers do in a headline is a great trick that we use when we talk to professional scientists. Now this afternoon there are actually going to be two of us. Victoria is stuck on a train and will be here in about 15 minutes. She is a professional actor and if you are devotees of Emmerdale or Hollyoaks you may have seen Victoria at various times. She tells me she mainly gets typecast either as anesthetist or a prostitute. I don't know what the connection is. Victoria will be here shortly. When she's not acting she is a voice coach all around the world for big corporations, people like Llorial. They think nothing of having all their board members trained in how to communicate. You guys stand up in front of classes all day and may not have had much training in how to use your voices. So we thought we would bring that here today. So it's what we do for scientists and what we can do for science teachers as well. So what we're about overall, whether it's on TV or in front of classes it's about passion and communication and inspiration and we think that the tools that we've learned are things you might find interesting. So I hope to see some of you in our workshop this afternoon and if not we do run a series of courses including ones with these two great science communicators who we can bring to the courses that we run. So if you see me around this afternoon and are interested do come and say hello otherwise I hope you enjoy the rest of the day and also congratulations to you on being hopefully inspiring physics teachers too. Thank you very much. An incredible thing has happened everybody. With one minute to go, I'd just like to introduce Victoria. Vic, you don't have to say anything. So Victoria is going to be in here running a couple of the voice workshops this afternoon. So if you have voice on your badge you'll be with Victoria. Well done Vic. Hello, thank you. Really apologies. Broken down train, horrendous nightmare, back up trains, everything have run from Malibow so I really apologise I wasn't here before. Lovely to meet you all. Thanks Vic. So hopefully we'll spend a little bit of time with some of you this afternoon telling you about how we analyse stories of better communication and how you can project and protect your voice. So thank you very much and we'll see you later.