 Hi, this is Jonathan from getting paid.io, getting paid.io. And in this video, I'm going to summarize for you an entire marketing degree, basically in a span of a YouTube video. OK, this video is structured so there are timestamps down below as well. So if you do want to check out the timestamps or skip ahead to various topics, for example, you can do that as well. OK, so who is this video actually for? These videos for people, for example, who are going to go and take marketing jobs or you are already in marketing, for example, you're already in the space and one more solid fundamentals stuff like that. And the third one is basically if you're an entrepreneur, if you're a business owner, you need to be selling something, right? How do you go and get customers and stuff like that? So it's very, very important for you to know the fundamentals of marketing so that you know how the game is being played as well. OK, so let me just get right into it. OK, I apologize for my handwriting beforehand, but OK, maybe you might even want to take out notes for yourself and write it down if this is useful for you. OK, so in terms of let me get started. OK, so in terms of the types of jobs, for example, right, usually when you're recruiting someone or when you're going to find a job in marketing, for example, right, they will call it many, many different things. OK, they will generally call it growth, for example. They will call it digital marketing. OK, they'll call it obviously normal marketing as well. Marketing, right? And then they also call it acquisition. OK, so acquisition specialists, if you've ever heard as well, there are other things, for example, social media specialists. OK, there's also SEO specialists. There's also conversion rate optimization specialists. OK, so there are many, many different names to the job. But basically, you are basically all trying to help people make more money. Simple as that. OK, when you are in an acquisition role, when you're in a marketing role, keep in mind you are there to sell product. You are there to sell service, you are there to bring in the money. OK, so generally, OK, there's only two things that you can sell. You only can sell product or service. OK, really dependent on what you're doing, right, what company it is. OK, this could be anything. This could be a physical product, e-commerce, right? This could be software. OK, this could be services, right? You're selling digital marketing services, whatever it is. OK, so no matter what you're selling, you're going to be selling something. And that's why you need to know the fundamentals. OK, OK. So in terms of the job marketing or the industry in general, right? A lot of people are going to tell you it's very, very stressful. OK, let me tell you why. The reason why is because you always have KPIs. OK, so KPIs are key performance index indicators, which means that I can measure how good you really are. So if you go to a company, for example, and you tell them, OK, hi, Mr. Company, hi, Mr. Boss, OK, we can help you make five million dollars. OK, you could potentially go to them and say, OK, let me charge you five hundred K, OK? So so I will bring you and make you five million dollars. You pay me five hundred K, OK? So obviously this is what? Ten percent, I think you're charging ten percent of the value that you bring. OK, this is a basically a 10 X return, right? So to any business owner, if you tell him this thing, right, it's very, very easy for you to charge us five hundred K. Obviously getting the result and making five million dollars is a different scenario, however, it's basically this, right? And that is why the job itself is stressful. Clearly, because if you are not hitting your KPIs, if you are performing below whatever, right, then it's very, very difficult for you to get promoted, get whatever it is. OK, so basically the entire marketing industry technically is meritocratic, right? Meritocracy, right? If you really can make people money, you can make money. No matter who it is, right? If you're from Asia, Africa, China, India, Europe, USA, it doesn't matter like nobody cares. OK, if you can make them money, they will pay you money. Simple as that. OK, so that's that's really the good thing about marketing. OK, let me move on right now. OK, and let me now talk about the types of traffic. OK, so they call it media buying. OK, in the industry, they call it media buying. OK, so what is media buying? OK, media is basically content, anything from, for example, videos, photos, right, news, blogs, right, newspapers. Everything is a form of media, for example. OK, there is attention in media. OK, so a lot of people are consuming YouTube videos online, for example. That's a way of consuming attention, consuming media, right? And so when people see this media, right, there are eyeballs, people are watching, which means that wherever people are watching, people have attention. You can sell attention, you can put a product in front of those people and you can sell them something. So that is why it's called media buying because you're selling these eyeballs and you're turning them into money. OK, so very, very simple. OK, so in terms of the different types of traffic sources, the different types of media, for example, let me go through with you. OK, where can you place advertising? Where can you actually do these things? OK, there are several ones. So I'm going to go through some web advertising ones, as well as I'm going to go through some traditional forms of media as well, which are not dead today. OK, so there's SEO, right? PPC, Google, OK, TikTok, Facebook display. Right, there's content marketing. There's partnerships. OK, and then there's TV. Sorry, one more direct mail. Sorry, my handwriting. OK, so simple, very, very simple. OK, media. So these are the majority marketing channels. Obviously, there are more in the world. These are the ones that mostly dominate and make the most money in real life. OK, anyway, SEO is basically search engine optimization, which basically means if you go on to Google, for example, right, you search something and the search result comes up to the top, right? So the search engine optimization, this skill set is basically can you bring all all my my website stuff to the top so that people see it and people click on my links and they go on to my website and then they buy something. OK, very, very simple SEO search engine optimization. The second one is PPC. So PPC stands for pay per click. OK, so this could be Google, right? Or this could be Amazon or different softs or marketplaces use PPC as well. So pay per click is called pay per click because you only pay Google. You only pay Amazon when someone clicks on your listing, when someone clicks and then goes to your website. You do not pay them to show the ad, which actually is a good thing, technically. OK, so that is PPC or Google. I'll just wrap it up here. OK, TikTok, Facebook, Snapchat. OK, these are considered, I would say, auction based advertising. OK, so PPC works on an auction as well. But this one auction, they will charge you. These guys will charge you as long as they show the ad. So they don't care how many clicks you get, right? They only care if they show you at one time. If they show you at one time, 100 times, for example, right? They're going to charge you and money is going to come out of your bank account. That is why it's based on impressions and eyeballs. Understand, it's an auction. OK, similarly, displays is kind of the same thing, but they are on a PPC. So display campaigns are the ones, for example, if you read the Wall Street Journal, for example, and then there are some ads at the site, this is called display campaigns. OK, content, what is content? OK, content could be what I'm doing right now. Blogs, YouTube videos, right? Let me see, photos, whatever it is, right? So right now you are watching me on YouTube or Instagram or TikTok, whatever it is, right? This is considered content. OK, that is why content marketing, if you have ever heard it before, is basically the production of content so that people are watching the content. People come and see and are basically able to buy your products and services. OK, that is content, content production. Sorry about that. Yeah, next one is partnerships. OK, so if you have ever seen any two companies collapse, for example, that is considered a partnership, right? So imagine Louis Vuitton, Louis Vuitton luxury brand, right? They go and collapse with some crazy brand like Adidas or whatever it is, right? They go and make a shoot together, right? A partnership is important or it's very effective purely because the brand and the loyal followers of each brand, they learn about each other, right? So, for example, if you watch K-pop, I don't know whether you watch K-pop, but I watch K-pop Blackpink. So Blackpink is a very, very famous K-pop brand K-pop group in the world, right? They go and collab with, for example, Puma, Adidas, whatever it is, right? And so the audience of this brand is going into Puma and Puma people also know Blackpink, right? So for the two parties involved, obviously there's money, there's changing hands here, but the two parties win because you expand your entire audience, you expand your entire range of people you can sell to, make sense? OK, this one is quite straightforward is TV. Obviously, in the new age, nobody watches TV, but people do actually advertise on TV. OK, it's just very, very, very expensive because TV is limited, make sense? OK, and last one, direct mail. So what is direct mail? So imagine I send a piece of envelope, right, to your house and I mail it to your house. OK, that is called direct mail. OK, that the problem with direct mail these days, it's not that it doesn't work. It's that it's very, very difficult to track. So in normal digital advertising, for example, tracking is very, very easy because they are pixels, there's data coming through. But in terms of direct mail, you cannot do this, right? So imagine a boss tells you, OK, John, you go and send 100 emails out, OK, and then this produces $200 in sales. OK, I do not know, right? I do not know like who exactly bought it. I do not know, you know, the clicks, how many people open, how many people did not open? It's very, very difficult to track that. OK, so that is why direct mail is kind of like dying or less people are using it, per se, but it may also be a good thing because not many people are using it. So the prices are decreasing as well. OK, so you can see here, there's so many forms of media, right? But when you're in an advertising role, you should know every one of them. You don't need to be an expert in any of them, sorry, in all of them, but you do need to know that they exist because if, for example, in the future, you become a CMO, right? As a CMO, right, you can do a lot of things, right? You are in charge of all of the channels, right? So you do need to know what your options are in terms of what you can deploy to go and get customers, for example. OK, so that is forms of media. OK, the next one, OK, very, very, next one is a very, very fundamental concept that you need to understand. OK, funnels. I don't know whether you've heard this name before, but if you're on this channel, probably yes. OK, they are marketing funnels, right? So funnels are basically how do you get someone from not knowing you to buying your product and services? OK, so a funnel, if you have ever seen a diagram before, it's really just like this. OK, it's going to look like this. OK, but let me just make it an easier diagram here. OK, it's here. OK, so at the top, the top is people. OK, so I'm going to put like people here. OK, at the bottom here, money, simple. OK, and then every funnel is divided into three things. OK, it's the top of funnel, there's the middle of funnel and then there's bottom of funnel. OK, so the top of funnel means that they are advertising to people who do not like, trust and respect you. OK, so if you're watching me for the first time on YouTube, OK, you probably do not know me. You don't like me or you don't trust me enough. OK, if you have probably watched multiple of my videos, then you're already LTR me, right? It's totally fine. But if you don't, right, then you are at the top of the funnel. OK, you are the people here who are entering my world for the first time. OK, you're entering the GettingPay.io ecosystem for the first time. Right, so it's the first time coming to know me. It's the first time coming to my brand. And that is basically the top of funnel right here. OK, the middle of middle of funnel, these guys here, these people already like, trust and respect you. Yes, right? However, they have not bought from you. OK, so they have not made any purchase with you. They have given you a time commitment. OK, however, they have not given you a money commitment. So they have not given you any money. So technically, they are not a real customer. They are like your friends, right? They are your acquaintances. You know, they exist and stuff like that. You like them, but you haven't given them money. OK, and then at the bottom of the funnel, for example, OK, bottom of the funnel is people who really, really like you. OK, they are very, very willing to give you money, but they have not given you money. OK, so these people, they already have a very urgent problem. They know about this problem, but they haven't put the trigger to give you money, basically. OK, so it's very, very simple to understand. However, I think giving you this analogy will be much better. OK, so imagine you're going to date someone. You need to go and get a girlfriend or boyfriend. OK, so I give example of me, for example, right? So, for example, if I wanted to go and get a girlfriend, right? There's the top of funnel, middle of funnel and then bottom of funnel. So what is at the top? At the top is girls. Let me just draw people, girls. And at the bottom is probably like marriage or like said to say, but yeah, sex, right? So that that's the bottom of the funnel. The top of the funnel is basically as many people as possible, as many girls as possible, right? So how do I get more people or how do I get one girlfriend? For example, how do I get one sale? OK, I need to push people down the funnel here. I need to get them from like, like, trust and respect me to really, really liking me. Right. And then afterwards, you know, handling any objections that they have, for example. OK, and so what could this be? Right. How do you push people down the funnel here? OK, you need to go and take them on dates, for example, right? You need to go and message them, right? You need to get in front of them as much as possible, getting them to know you, getting more interactions and getting that screen time, for example, right? So the more they know me, the more they're going to trust me, the more they're going to buy from me in the future, for example. Does that make sense? OK, so that this leads to your sale, this leads to marriage, this leads to sex, for example, right? So it's really the same way, right? A marketing funnel is really pushing people from not knowing you to getting them to do an action, which is basically what you want. Does that make sense? In the same way, right? The way you push these people down is by using media, is by using all the tools that I've mentioned before, SEO, PPC and stuff like that, right? So if you think about it, this media is considered tools. They are just tools for you to push people down the funnel. OK, so yeah. OK, let me explain that situation right there. OK, so let me show you how a funnel together with the media that we have just learned about, how do you push people down the funnel? OK, so imagine, OK, let's say I am selling Apple computers. OK, so I'm selling a MacBook, very, very simple stuff. OK, so how does Apple get people from not knowing them, right? Not knowing them at all to knowing them and giving them tons of money. OK, so at the top, for example, let's see what they're going to do. So on the content side, right? Apple has these live streams. They always have these live streams on YouTube, for example, they put it on YouTube, right? They broadcast it to the news. OK, and so people who do not know about Apple, they suddenly know about Apple. OK, Apple also runs a lot of YouTube ads. They run Facebook ads. They run Snapchat ads, for example, they run TikTok ads. OK, so they're getting people into the ecosystem so that they actually know about the brand and stuff like that. OK, middle of funnel. How do people, for example, how do they push them? OK, they push them, for example, they have Apple stores, right? So you could potentially go and go into an Apple store, a physical store and you go and check out their products, right? Get to know them, get to know the philosophy, get to know the brand and the product itself, right? That is a way of pushing people down because it's more and more and more and stuff like that. OK, they also can run retargeting ads. So in digital advertising, there's something called retargeting ads where I visit your website and then I can run an ad over and over and over again to you, to the same person. And basically, you know, that's building that relationship over and over again. OK, and then bottom of funnel, for example, how do we really, really convince people who are ready to buy, for example, right? People, Apple can use, for example, promotions, right? They can say, oh, we'll give you a free gift card or whatever it is, gift card, right? And OK, I finally, OK, yes, Apple, I will give you money, right? Give you promotions, stuff like that. OK, they can run more retargeting ads. OK, so can you see, right? It takes a tremendous amount of money. It takes a lot of energy for someone to go from the top of funnel to the bottom of the funnel, right? At the end of the day, they're going to spend $2,000. They're going to spend $4,000 with you, right? So how much energy can you take? OK, you're going to spend time and energy. So either way, it's going to take money in some sense. OK, it's just that you better make sure that the amount that they pay you, for example, they pay you $4,000, right? You pay Apple $4,000, right? And then this is called lifetime value or like average order value. So how much are you? How much do people normally pay you? And how much do they pay you throughout the entire lifespan of the customer? OK, as long as your LTV is more than your CAC, OK, you are profitable. OK, so what is CAC? CAC is cost of acquisition. So for example, you spend $800 in Facebook advertising. OK, as long as the $400 is more than $800, you are making profit. Does this make sense? Right, you are you are making more than how much you're spending in advertising. So you're making money here, profitable. Makes sense. This is called the LTV. CAC ratio, very simple. OK, so that is basically this part of it where the marketing funnel, as long as you understand that you are using tools in your media kit, right? What's your media kit? This is your media kit. Everything here is all of the tools here you can use to push people down the funnel and for them to give you money eventually. OK, so that's basically the entire marketing funnel. OK, so at the top, right? Facebook, Google ads, etc., etc. Right, everybody in the marketing department is all driving people down into the funnel. That is basically it. OK, so now that you understand this, you are a level two marketer, you understand what it takes to get people to pay you money. It's not it's not an overnight thing. It's not like just give me money and they'll just give you money. It doesn't work like that. You need advertising, you need marketing, you need sales, etc., etc. OK, so another thing or an extension of this concept is something that you need to understand purely because if you want to be a full stack marketer or you want to be really, really good at advertising or make a ton of profit in your business, for example, you need to know these two concepts. OK, these two concepts acquisition and retention. OK, so people think that advertising is just getting people to buy one time. OK, and let's use the the the example of Apple, for example, the world's richest company to show you why that is not the case. OK, so acquisition is basically getting to getting a customer to give you money for the first time. OK, so I'm acquiring the customer, right? I acquire the customer so that in the future I can sell them more things. OK, so how does Apple do this, for example? OK, so in an acquisition phase, I'm going to ask you to buy a MacBook Pro and iPad, sorry, make it simple, an iPad. So Apple gets you and gets you to buy an iPad in the acquisition phase. OK, once they've got you in, right, you use your iPad and guess what? You are very, very happy. Great. OK, you're very, very happy. You love Apple, you love the products that they make, and you're very, very satisfied. Right. And so in the retention phase, right, Apple gets you to buy the App Store, right? You buy apps in the App Store. OK, you go and buy a MacBook Pro. OK, you go and buy Apple TV, for example. OK, so this iPad right here, even though it was eight hundred dollars, right, in the future, you're going to they're going to have you spend a thousand bucks, they're going to spend you two hundred bucks. You spend four hundred bucks, for example, right? And in the future, in, you know, in the next three to six months, for example, you go and spend like three thousand dollars with them. OK, so this is what is called the front end. Can you see this? This is called the back end. OK, this is how all big companies or how people who do very big numbers scale their companies, OK, is because in the acquisition phase, in the front end phase, right? Generally, they don't care about profit. OK, they don't care about profit. OK, they only care about profit in the retention phase. OK, so these are two stages, right? Two stages that you need to understand, because if you want to actually become a very good marketer, most of the time, you need to get good at acquisition first. OK, if you can acquire customers on the acquisition phase, right? Retention shouldn't be an issue if your product or service is actually quite decent or very, very good. OK, so once you acquire the customer on the front end, right? So imagine, right, eight hundred dollars, right? So we have just made eight hundred dollars. OK, and iPad, for example, cost two hundred dollars to make and to manufacture. Right, so we pay, for example, five hundred and fifty dollars for advertising. OK, so on the Apple's perspective, right, they did it. They only made fifty dollars in profit. OK, so by selling an eight hundred dollar item, sorry, by selling an eight hundred dollar item, they only made fifty dollars in profit. Is that a good business? No, that is not a good business, right? Fifty dollars is insanely low. How are they going to pay people? How are they going to pay the engineers and stuff like that? OK, where Apple really makes the money and why they are so profitable and so good at what they do is because after they have paid acquisition, after they have spent the first time, this five fifty on ads, right, they are going to buy from you over and over again. And so, for example, they're going to buy a three thousand dollar MacBook Pro from you, right? This three thousand dollars, for example, it costs one thousand dollars for Apple to make, right, so Apple here, they make two thousand dollars in profit, right, and have zero dollars in ads. Can you see this? So this is this is really pure profit because this two thousand dollars, right, I don't pay any ads. It's free. It's honestly free, right? Right. So the profit margin is being protected. Does that make sense? OK, so that is why a lot of people online, especially all they can do is acquire. OK, if you cannot retain, if you cannot solve retention as well, you won't be able to grow a big company. OK, so acquisition, right? You can you definitely can make it, for example, like five ten million dollars per year. OK, but the problem with that is that over time, as you continue operating the business in year four, in year five, for example, you will start making, seeing it's very, very difficult for you to grow your company. And then that is going to make you extremely, extremely frustrated. OK, that is the problem with a lot of companies. They acquire the customer and then they do not know how to retain. They do not know how to make the customer pay them over and over again. OK, I'll give you the example in the e-commerce space. So if you're watching on YouTube, I'm not sure whether you've seen Drop Shippers or Drop Shipping ads. Drop Shipping is basically a business model, but basically a lot of Drop Shippers, what they do is they acquire the customer, right? And then the customer gets the product for the first time and they hate the product, they don't like it and then they don't trust the brand anymore. And then they don't buy from them. And that is why they cannot retain. There's no retention in the customer, understand? OK, so I just need you to need you and write, you know, write down in your notes or whatever, acquisition and retention. And it's very, very important for you to understand this. OK, you need skill sets to master both. However, if you're starting marketing for the first time, you need to master acquisition. After you master acquisition, you need to go and learn retention. This will make you a ton of money serious. OK, so those are the two forms of marketing you need to understand. OK, let's move on. OK, I'll give you a very, very simple breakdown of what sales and what marketing is. OK, so I'll give you the perspective of a very, very big software company. OK, so I don't know whether you have heard of this before, but salesforce, salesforce is a very big software company. They sell enterprise CRM software. OK, so if you do not know what CRM is, welcome to marketing. OK, CRM is basically a customer relationship management. They literally have software for that. They are a very big company, two, three hundred dollar, two, three hundred billion dollar company. OK, so if you're in the space, you're probably going to use them eventually. OK, so sales and marketing, sales and marketing. OK, so what is sales? Sales is generally when you're talking over the phone. You're talking over Zoom, you're talking over a phone call. And generally you're selling someone to buy your product. OK, why is there a need for sales? OK, generally when you're selling high ticket stuff. OK, so when you're selling maybe like three thousand dollars per month package. So this is what 36 K per year. Right, if you are selling a ten thousand dollar package, or you're selling a five hundred thousand dollar software package, right? They are sales purely because people, when they buy from you, when they are giving you a ton of money at one shot, right? They need to understand what they are buying. OK, they generally don't trust you when you're paying a lot, a lot, a lot of money. OK, so, you know, when you're selling a lot of the times, agency services, freelancers, right, you're paying a lot of money upfront. So you need a sales call. That's why it's called sales call. Understand. OK, yeah. So that's sales. What is marketing? OK, marketing is the act of, for example, generating leads. And then generating, for example, OK, I'll give you the context of a Facebook ad. OK, so you write a Facebook ad, right? You write the copy and then you put a video and photo and stuff like that. OK, and then this Facebook ad, OK, this goes to a website. OK, this goes to your website. This goes to your landing page example. That is considered marketing, because you are doing sales. Technically, you're doing sales. You're writing copy and you're selling at scale. OK, in sales, right, you're normally talking one to one. You're talking on a phone call. You're talking about a one to one conversation, right? We have one prospect talking to one customer. In marketing, you are generally talking to a lot of people because you can spend a thousand dollars in ads. And that ad is going to be shown to, for example, $40,000 people, 40K people. OK, so marketing. Is is sorry, marketing is sales, but multiplied. OK, yeah, if you are not going to go into high ticket space, you don't need to do sales, I'll just let you know. There are a lot of people who make a ton of money just doing marketing. OK, so it's really dependent on what you do. Generally, sales is more uncomfortable because you need to talk to people. OK, just letting you know. OK, so we're coming to the end soon. OK, let me go into what skills you actually need to succeed in a marketing or sales role. But basically, if you want to become a full stack marketer, if you want to really, really make a lot of money, you generally need these things online. OK, so let me talk about skills. OK, skillset is very important because once you actually learn the skillset, it's going to follow you for the rest of your career. So it's definitely going to be something that is worth investing in. OK, there's no point short cutting it because eventually you need to know these things. Right. So if you want to make a ton of money or you want to have a promotion or whatever it is, the skillsets that you need in marketing. OK, number one skillset. You need to be able to write copy. OK, so what is copy copy is being able to write something. And when someone reads it, they are compelled to do an action. OK, so they call it that action is called a call to action. OK, so you want people to buy a product, you want people to press a button. OK, that that is actually actually called penmanship. Penmanship, if you are really good at writing and that copy, the piece of copy, the piece of text is going to convince someone to buy. Right, you're going to make a ton of money. Simple. OK, so copywriting is generally the foundation element of every single marketing job, purely because if you cannot communicate effectively, it doesn't matter. OK, they're not going to buy. OK, that's the first one. OK, the second one. OK, keep in mind, this is the number one skillset. Just letting you know. However, I'm going to be talking about other things that will make you a better marketer. OK, besides copy, you need to know how to run a conversion optimization. Or you generally need to know what converts online. OK, so obviously I can go very, very big costs or whatever, talking about CRO. But conversion optimization is basically knowing how to build websites that actually get people to buy something. OK, that's conversion optimization. OK, there are other things called split tests, A, B, etc., etc. What do they call it? It's not Google Analytics. That's another one I forgot. But basically, yeah, different types of things. CRO. OK, the third one is media buying. OK, so media buying is basically the act of buying media. OK, so if I go and buy Facebook ads, I go and buy Snapchat ads, right? I am actively putting my product and service in front of the customer, in front of a Facebook audience, for example. OK, that is considered media buying. OK, so that is the act of running ads. OK, so I just be honest with you, I just be upfront with you. Anybody can go on YouTube right now and search for Facebook at Tutorial 2022, anybody can do that. And within seven to 14 days, generally, they know how to run an ad. The difference is that people who know how to run ads versus people who are marketers are different things. If you do not know how to market, if you do not know how to position your product, if you do not know how to sell your product in a compelling way, it doesn't matter whether you know how to run ads. That is why a lot of advertising agencies, they are not actually advertising agencies. They don't know they are not marketers. They just know how to run ads. Yeah, and that is why running ads nowadays is a commodity. OK, the people who make the real money here are marketers. OK, marketers know how to run ads, plus they know how to write copy, plus they know how to convince people to buy. OK, these are two different skill sets. OK, so don't pigeonhole yourself. If you are never ran ads in your life, if you have never spent a dollar on ads, OK, don't think that as long as I learn how to run ads, I'm going to make money. Not true. You need to know how to market the thing and write copy and stuff like that. OK, so yeah, OK, the next skill set you need to know is how to build marketing funnels. OK, so you need to be able to build marketing funnels purely because you need to be able to build the thing that actually produces money, otherwise people are generally not going to pay you. OK, if they already have a funnel that works, that is profitable and comforting, that's very, very good already. However, if you're starting from scratch, you need to know how to build marketing funnels. So marketing funnels are very, very simple, right from the ad. Right, they go into a landing page, for example. Imagine you collect an email, something like that, right? And it goes to a sales page or webinar or whatever it is. OK, there are many different types of marketing funnels. I'm not going to go in-depth into any of them, but basically you need to know how to build them. OK, generally at the end, there is money. Simple. OK, and then lastly, you need to know creatives. OK, so what are creatives? Creatives are videos, right? They are photos. So the actual ad, the actual image that people see when they actually buy from you. OK, so what is the ad they see? What is the video creative that you see? That's called creative. OK, so those are the skillsets that you need to learn. If you really want to get very, very good at marketing, right? If you want to get a promotion, if you want to open up your own business in marketing, et cetera, et cetera, or even if you are building a business online, if you are selling anything online, right? You need to try to master these things because if you can't do these things, you're not going to be able to bring in money at the same time. OK, so yeah. OK, so the last part of this video I'm going to be talking to you about the paths that you can take, for example. OK, the paths that you can take. OK, so what are the paths? What are the routes? So how can you, for example, get rich or how can you get a promotion or whatever it is? OK, what should you be learning first? If you wanted to go into this thing, if you are starting this from scratch, OK, there are a few that you can do. OK, so you can start with learning how to media buy or learning how to run ads. OK, if you want to go to that route, if you want to learn how to run ads first, OK, I recommend you to go and learn Facebook. OK, there are a lot of problems with Facebook ads. However, Facebook is the most advanced platform out there. OK, they have the most data and stuff like that. OK, so if you learn Facebook first, it's very, very easy for you to go and learn other platforms, other platforms, Snapchat, TikTok, all of them copy the same platform that Facebook has. So it's actually not easy to pot over the same skills. And if Facebook is the most complicated thing, then all the other advertising channels are quite easy. OK, so this is my recommendation. If you want to learn how to run ads, OK, just run ads. OK, that's media buying. OK, if you are interested in content marketing, so if you're interested in producing content, if you are influencer, social media, you know, content creator, that's what they always call it, content creator. Right. And then if you want to expand that skillset, you probably want to learn SEO. OK, so how do you rank? How do you get people to pay attention and stuff like that? You need to learn how to build backlinks. OK, and then you need to learn partnerships. OK, the reason why you need partnerships is because generally backlinks are built by partnerships, so you need to learn how to convince people to, hey, would you like to be my partner? Right, I can value at your company will be my partner, etc., etc. OK, that's content marketing. The next one and I feel I am being biased here because, yeah, but basically I feel this is the best way is you start off learning how to write copy, right? And then you go and learn to build funnels, for example. OK, and then you basically go and run real marketing campaigns. OK, so as long as you know how to write copy and build funnels, right? Generally, learning how to meet it by is very, very simple. So if you go and do these hard things first and get very, very, very good copy, then you can go and transition into this stage right here. OK, and lastly, if you want to become a CMO at a big company, for example, right, if you want to be the chief marketing officer, if you want to ascend right there, right? Generally, this is your career path. You start off with some digital marketing specialist. Right, so you get really, really good at one channel. You get really, really good at one thing, for example. And then you expand your skillset and then you become a full stack marketer. So you learn different media channels and stuff like that. You learn to become a master. You understand how everything becomes. And then lastly, you become like a CMO. You become the chief marketing officer, right? So you're controlling all of the media. You're controlling the budgets, for example. OK, yeah. So if you see this, this is a pure marketer route. So if you want to stay in marketing only, OK, however, if you're running a business, if you're an entrepreneur, you need to sell something from the get go from the start. You already need to try to know how to. You need to be half decent at it, right? Half decent at this, this, this, this. OK, yeah. So this is basically it, right? I'm trying to convince, sorry, not convince. I'm trying to summarize an entire marketing degree for you. OK, and I hopefully this is useful for you. OK, if you want more information and stuff like that, or you want to learn how to start your own online business, OK, feel free to hit down in the link in the description below and check out getting paid.io, right? Getting paid.io. OK, hopefully this is useful for you. Let me know if you have any other questions down in the comment section below, or if you have any suggestions on what future videos you want me to create as well. OK, yeah. Thank you so much for your time and hope to see you soon.