 Oh, what's up everybody? Once again, it's brand man, Sean. And the topic of the day is how artists on labels disappear. And just overall, the real perspective that you need to take when it comes to signing with a record label, dealing with a record label at all. But why I'm excited about this particular topic right now is because I'm about to show you a clip from a special interview I did with a guy by the name of Russ. Now this guy is not only the GM of the rap fest, he works with Island Records, he's an A&R. The guy has his hands in a few things in the game. He definitely knows a little bit of something about something. Go ahead and check this out. Yeah, if you don't have the clout and it's not a sense of urgency to put you out, you're gonna get signed and you're still gonna, now you're gonna have to compete with the Demi Lovato's and the Nick Jonas's of the world. So it's like, what's the point when you could just build your demand, get a deal then, and now the labels feel obligated to put money behind you and get the ship rocking fast, you know? Yep, yeah man, I've spoken to some artists who have had some of those similar situations, and it's like, oftentimes if you're about to get signed or you know somebody who wants to possibly sign you or they said they wanna work with you or they kinda discovered you, they already have a name, but they kinda going back and forth. Or if you're signed already, the best way to put some urgency in them is get poppin'. Get poppin'. Get poppin', you know they were like, oh, let me hurry up and lock this person down before somebody else gets it. Right, I know artists that get deals and sit on their ass and then lose the deal six months later and their life hasn't changed one bit. And when in reality what they should have did was get the deal and act like they didn't get the deal and still been working themselves creating an urgency in the label. Cause now you signed, so they have, if they see you making these moves without their help, now they're like, okay, let's put our foot on the gas. But if they're looking at you, they start to think, okay, maybe we made a mistake here. Yeah. And it's nothing to drop you. No, they're dropping you in a heartbeat man. Yeah. And my three years being with Universal, I've spent time at Def Jam, Capitol, Republic and Alamo records I even spent time at. And then now I don't know, I've seen a lot of artists get signed that you've never heard of, that you'll never hear of probably, you know? And it's like, they got a deal and at the time I'm thinking, wow, that's about to take off. And then like three years later, I'll think, what happened to that guy? I really hope that clip helped shape some of you guys' perspective of how you think about record labels and just understanding how a lot of these artists who are signed all of a sudden disappear in terms of their career, you're like, yo, what happened to that dude? I've seen it time and time again. I know you've seen artists come out with great singles and you know them and then next thing you know, you think, yo, it's three years later, four years later, they fell off. A lot of times falling off is actually a result of business, not necessarily fans not liking people. When you understand that, you'll take your business a lot more seriously. I'm excited to show you the full interview. I will put the link to the full interview in the description below, so be on the lookout for that. If you're watching this after I dropped that interview, and other than that, if you liked this video, go ahead and hit that like button. If you like it, you might as well share it and if you're not subscribed, you know what to do. Hit that subscribe button.