 Alright, custom made to measure bespoke. What's the difference? Custom basically means that you are able to customize parts of your suit so you can choose the fabric, buttons, pocket style, lapel style, etc. When you're talking specifically about custom and customization none of these choices have any effect whatsoever on the size or fit of the garment. With made to measure you get all the customization options but you also have control of the sizing. You work off a pre-existing pattern that's as close as possible to your size and then you're able to dial in the measurements so it's more tailored for you. Now some companies only allow you to make certain changes but at He Spoke Style we give you control over 15 specific measurements to help you get the most perfect fit possible. With bespoke everything basically starts from scratch. Based on your measurements a unique pattern is created specifically for you and you have pretty much unlimited control over every detail which is why bespoke suits are so expensive.