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The Common Objections When Making Cold Calls

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Published on Mar 9, 2011

When making cold calls, there is one thing that you can be certain of and that is that you will run against some sort of objections from the prospect. Objections are like mini "stop signs" and the prospects use them to try to end the call. At some point on a cold call, an objection will come up and your ability to deal with it will dictate your sales effectiveness.




While you never know exactly what objection you will face, you are really only likely to face a defined set of between five to ten objections. With that being the case, you can make a list of the most common objections that apply to the products that you sell and you can script out the responses that are most likely keep the call going. If you memorize that list, you can drastically improve your cold calling effectiveness. More at http://www.coachingyou.org/common-obj...

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