 I started this company only $2,000. That was it. I bought a Coleman camping grill from Walmart for $100, a couple of folding tables and just started. Didn't sit down and write out this business plan. It was accurate. What do you think they fell in love with? I was bringing my own bar stools and people that sit along our little raw bar that we set up and I was giving out free tall boys a Budweiser because they couldn't sell liquor. It felt like more than just waiting in line and grabbing the lobster. We were trying to create a six-seat restaurant everywhere we went. Smorgasburg, Hollywood Night Market. I think that they kind of saw what we were doing. We were doing razor clams and box crab and sea urchin and caviar and oysters on the half shell and lobster rolls in parking lot.