 I attended a handful of sessions, and one that stood out to me was from Deirdre McLauchin from MediaCon. She talked about the intersection of data and intuition. It's probably one of the most colorful presentations I've ever seen, and really focused on storytelling. It's not just up to creatives to create great stories, but when you're able to incorporate data, you can get even better results as she showed in the many, many examples. Unilever's decision to stop working with influencers that have shown evidence of having purchased followers is a very timely thing for brands to have to deal with. Influencer marketing is rising in popularity, and I've been in the business a long time. I saw this happen with SEO, social media, content marketing. Influencer marketing is going through the same upward rise, and that opens up a lot of opportunists who are trying to create shortcuts. Brands need to take charge of what criteria they're using to evaluate influencers and not be lazy. They need to use technology. They need to use tools that not only evaluate the influencers, but evaluate the influencers' audiences. At the same time, I think there's some obligation on behalf of the platforms, the influencer marketing platforms, to provide audience validation capabilities. There are standalone services that do this, but I think it's a tremendous opportunity for the influencer marketing platforms to add this as well. This is my first time attending Tech Munch and also my first time in India, and it's been a fantastic experience. There are so many warm people, friendly people. They're proactive about saying hi, and I really feel welcome, and the content has been really good as well. It's a great event.