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Published on Mar 4, 2011
We can find "engagement" in all aspects of life, and it can easily be categorized into four areas. Like a child on a soccer team who wants to belong to and contribute to a team on its journey through the season, employees need four "Roots of Engagement." They want to be a part of something bigger than themselves; they want to feel a sense of "fitting in" and belonging; they want to go on a meaningful journey that matters; and they want to know that their contributions make a significant impact. Without all these things, we can't hope to engage people in any type of effort.