 So instead of focusing on the end goal of like becoming super rich or falling in love, it's like what day-to-day actions did I take that will help to move towards that goal? And then how, if I take enough of those actions, you start to get feedback loops because you're going, oh, that's not working very well or that, that is working really well. And then you can refine your process where people can get quite stuck is, there's not enough, I guess, top of the funnel. You know, there's not enough initial feedback loops for them to really start to understand.