 What is a buyer persona, and why is it important? The buyer persona is a down-to-earth outline of the type of client you want to reach through your marketing campaigns. Why are buyer personas crucial? It makes it easier to create a more targeted value proposition. In addition, it is easier to identify and understand your customers. Customer personas enable you to work with a filtered audience and take your personalization to another level. Buyer personas act as a marketing compass by guiding your marketing decisions, the type of content to produce, and the emotion you must convey. There is a plethora of benefits to using a buyer persona in marketing. However, none of them tops earning more while spending less. For more information, read the full blog post at NewHorizons123.com.