 I wanna talk about a really interesting question that's been kind of bothering me. And I had to figure this out in my own mind and I invite those of you who are here to chime in. And the question is this. I wanna thank Kevin Craig for having raised this very deep and great question, which is he says, selling has always felt like extortion to me. Kevin is very kind of he has a strong sense of ethics and I love it. Strong sense of spirituality and ethics as well. So he says, selling has always felt like an extortion to me. Like you will be in pain until you buy. Like I'm gonna put you into pain and if you don't spend money with me then you will continue being in pain. Or if you don't use pain points, like I try not to use pain points in my marketing. That's a separate video. You can watch my video about why I don't use pain points and what do I do instead? This punch line is I think of it as more as a caring doctor diagnosing correctly, don't like, but it's like touching tapping. Oh, is that the right spot? I wanna make sure I'm giving you the right, very gently, making sure it's the right spot that I can treat, that I can give the right therapy to. But if you wanna talk about, if I don't use pain points still isn't selling mean? Isn't it like, well, here's, I'm dangling a carrot. So either a stick or a carrot, right? Like I'm dangling this wonderful carrot in front of you. Like, ooh, so delicious. It's, I'll tell you, I have a neighbor who sends me pictures of his lunch, okay? It's delicious, like he's a really good cook. Like what I do is when I send pictures of food, I'm like, hey, I got a lot of food from this, you know, this place, when you wanna come over with a container or get some, like that's what I send to my neighbor, but he sends me pictures of his lunch. And then the second picture he sends is the lunch completed. Like that was delicious kind of thing. I'm like, I, my wife's like, well, maybe they're not so up on social media etiquette or whatever. But it's like, like, don't do that. I'm like, you're sending me stuff I can't have. Like, like if you send this to me, he says, please come over and get some, then that's one thing, right? So that's an example, like you're dangling this carrot and he said, you can't have it unless you pay me money. And a lot of people are in financial pain, I get it. It's like, like, so there's pain involved. Like I want that thing so badly. This market has made it sound so good. But then I have to be in pain because I have to dig into my already empty wallet or low bank account to give you the money so I can stop being in pain so I can get your thing. So isn't selling evil? Isn't commerce evil completely, right? This is a wonderful ethical question and it's because I love talking thinking about these things. And I'll come at it with two angles, okay? One angle is that at the, one angle is if you want to go pure ethics and like spirituality, they're in the world of the soul, okay? There is no commerce, as far as I understand it, as far as I believe, I'll just say what I believe. Like in the eternal world where we are all one and we're all connected perfectly in soul, spirit, love, mind, heart, beingness where there's unlimited abundance of energy and love and creative power, there's no need for commerce. I mean, maybe not, I don't know, maybe they do it for fun or something, but it's like you can get access to everything as much as you want and spend as much time doing it and you have unlimited resources. So I believe we still have that inkling from that soul world. And so we feel like in this world, it's not fair that there's commerce. Like we should have access to everything. And this is also another related thing is when people say, well, I want to serve these people but they don't have money. So I should still social justice, I should still serve them because my ancestors, my white ancestors or whatever, whatever majority group ancestors trounced on the native people and the people of color. So therefore I should serve the people of color because they were trounced on for my ancestors, not fair. Like it's that inkling, it's that inkling of fairness. Where does fairness come from? It's come from soul, soul world. We're still, I believe, right? We're still connected to the soul world through this invisible silver cord attachment. And so we still know it, we still know it deeply. And yet here we are in this limited world that we're playing some kind of game here in the earth school. All right, so that's one perspective. And if you want to go fully into that perspective, there's a blog that's very radical. And nobody, like you go there, you're like, oh my God, it's called, oh my gosh, what's the name? Let me go find it real quick here. All right, so I found it. His name is Daniel Swello, S-U-E-L-O. There are actually two famous people, at least two famous, three famous people who lived without money for several years. The original one that was my hero, my spiritual hero is Pete's Pilgrim. Pete's Pilgrim, if you haven't yet heard her audio book, it's changed my life. It's free online, search Pete's Pilgrim audio book and you'll find the free audio download of, it's actually her friend's voice. It's not her voice, but her friend's has a beautiful voice and Pete's Pilgrim has a beautiful message and kind of they collaborated on the audio book and it was truly astounding. Pete's Pilgrim lived without money for, I think close to 30 years, okay? Literally, okay, you can imagine, homeless basically. You're going from one end of the country, US to another in the US just helping people. That's all she did and only took food, never begged also, this is amazing. Never begged, never asked for anything and just starved until someone gave her something and just helped everybody, okay? So I say that as a template of she literally tried to live the soul's life as if she was still there in the soul world, right? And most of us are probably not called to that, okay? I don't feel like I'm called to that and some people have actually literally tried and like went back to their parents' home and go after like three days and go, please feed me, I'm starving, this is not for me, okay? And then, but Daniel Swallow is another guy who lived for, I think more than 10 years, okay? Without money, in the modern world, I mean still, Pete's Pilgrim was somewhat modern, 80s, 90s, 70s to 90s. Daniel Swallow was in the 2000s that he was living without money and he made a website called Living Without Money that goes very, very deep into the different spiritual texts and say why there shouldn't be money, why usury is evil and all that stuff, right? Like very deep stuff, like I loved it, reading, I'm like, wow, like this is kind of, and yet here we are, still, right? Like you can enjoy that, those philosophical texts and go, yeah, philosophically, there should be no money and there should be no commerce and interest is evil and look at the Bible, look at this, you know, Buddhist texts and look at all that stuff, this should not be all this. And yet, here we are, okay? So like I said, I wanted to give it from two perspectives. One is the pure spiritual perspective and there's a lot of deep philosophical and yes, maybe we should have revolution or whatever, but yet revolution is often violent and what the spirituality say about that too, right? It's like there's so much irony and so much paradox there, right? It's like you don't want violent revolution, you want a Gandhi or peace, pilgrim type of revolution, which means a lot of struggle and suffering for the most or a lot of bodily struggle and suffering for those who are willing to do that, monks in a cave, that kind of situation. And then yet many of us feel more called to the householder life, which is about commerce. So then how do I ethically treat selling then in the householder life? Am I saying, yeah, you don't get to join my program unless you pay me? It's true, that is what I'm saying. You don't get to enjoy my, George, how can you charge for your courses? And you could easily click, add, accept to my course and then you could just watch my videos and what's the big deal? Why are you selling digital bits that can be infinitely duplicated without any additional, not really, without really any additional cost to me. Why? So let me explain. I think of it as like the kindergarten teacher saying to the child, you did a good job with your homework. You get to choose either a gold star or you get to choose a gold star sticker or you get to choose to play at recess for 15 minutes longer. Can't have both, you have to choose. Okay. I think of it that way. So essentially the kindergarten teacher could have gotten done both. You can give a gold star and a 15 minute recess or whatever, what's the big deal, right? And yet the teacher is two things are happening. One is the teacher is of course teaching the child to make a choice, choose this or that. And secondly, there is, you know, the teacher has to run the class and so not every kid can just go on unlimited recess. You see what I mean? And the gold stars, maybe now it's digital gold stars. And so it doesn't cost the teacher anymore to give another digital gold star, but still it's not special. If it's, if everyone gets gold stars, then giving that kid a gold stars there's nothing special about it, right? So there's something, there's in other words, resource allocation is the answer. Okay. In this limited world where in the infinite world, the resource allocation is not needed because why, right? But in this limited world, there's something about our souls being here learning resource, learning economics, learning resource allocation, where it's like, I have a limited time. I have limited money. I have limited energy. I get to select what I'm going to pay attention to for the good of my soul, hopefully. Am I going to buy this course or this course? Which one is better for my soul? Hopefully you're saying something like that. Am I going to spend money on mainstream marketing and learning all the manipulative stuff? Or am I going to buy George's course? Is that better for my soul now? But that's essentially what it is. Cause even without money, let's even take money out of the equation. What about time? Isn't God mean that God only gives us limited time here? How come God doesn't give us unlimited time? It's like, God is so stingy. How come we only get 80 years? How come some people only got 30 years? What's so stingy, right? Come on. It's again, there's some learning here. You might get 30 years. You might get 80 years. You might get 120 years, but still fine. If you get 80 years, how come God is so stingy and one day only has 24 hours? I want to take five courses today. Same thing. Whether you're talking money or time, there's still a resource allocation question, which is the question of, guess what? Choice. So I won't belabor the point here, but ultimately we're ending here. Like ultimately our souls here are learning to choose. Choose to give energy to this or choose to give energy to that or the million other things we choose to give energy to. And that's what time is and that's what money is. Money is what, remember, like I said, the kindergarten teacher who says, hey, Tommy, you did a good job. You did well in that homework assignment. You did well in that project. So I'm gonna give you the star. Same thing here in this life. It's like you did some work, you earned some money and now you get to choose with your money what to do and where does money come from? How do you do work to earn money? Well, that's a separate question, but essentially you do work to earn money because you add value to other people who then decide, you know what, I'm gonna spend energy on you. They're making choices. You get to make the choice of what to offer. Do I offer this? Do I offer that? I think this one is better for their soul, but they don't understand that yet. So I'm gonna offer this, which I think is good for their soul too, but I'm gonna couch it in the way that they understand and then they're gonna buy it. And so they spend money with me. Okay, they make a choice. I have money now and I get to choose where to put that money for my attention. Hopefully it's worthy for the soul. So I hope this is helpful. Again, cut, you know, long story short to summarize. In our own marketing, hopefully we're not giving people pain because people are already in pain. Everyone's already in pain in some way, but hopefully we're being, watch my video about pain points. So we don't use pain points, but we still have to make commerce to say, I have this offer and I need money because I live in this world as a householder, not as a monk, I need money. So I'm going to charge money for what I think is worth paying for it. What's worth you giving your extra attention to, attention to energy in the form of money. I think it's worth it. I think it's worth it, okay? And you're gonna pay me the money. If you choose to, you don't have to. There's many choices you can do with your money. But if you choose to pay me the money, now I'm gonna give you what I think is really, really worthwhile in exchange for your money. And then now that I have money, I'm gonna do the same choices as well. Ah, that's worth paying money for in this current time, in this context. I'm gonna pay money for that. And that person's also worth supporting, right? I talk more about money in other places, but money is not just a transaction. I hope we think of money as supporting certain creators, certain service providers, certain companies, certain organizations, right? So anyway, I hope this is all helpful. I really look forward to seeing your comments below as well. And thank you, thanks for watching. And I'll add one more thing. I wanna thank Colleen for the chat to say, well, maybe God isn't stingy because maybe we get to, if you only get 30 years or three months or whatever in this life, well, you get to come back for another one and another one. I mean, that's my belief. That's my personal belief is in the soul world, there's, it's like, even though everything feels so scarce and stingy here, this is some kind of a game, some kind of a school for us to learn from that, these limitations, knowing with the safety and the security and the comfort that actually in the real world of our soul, it's unlimited. So this is just a very, very temporary game, very temporary school. And we could come back and play more if we want to, right? So hope this helps.