 The genesis of the software was really when we started doing research, looking at head impacts and looking at how the head responds to an impact, either in a vehicular accident or when it's hit with a projectile. And we started to look at how we could use traditional physics-based simulation tools that had successfully been used for many years in aerospace and automotive. But of course, to do that, we needed a model of the head. So we needed a computer model of the head. And traditional techniques have been based on models being based on drawings. In this case, of course, because it's a human body, they're human head, there is no drawings. We needed some method of converting image data, MRI, CT data that you can capture into the kinds of models that would be suitable for physics-based simulations. In the early 2000s, then we decided very early on to spin out a company. During a number of years from 2000 to approximately 2007, we really built up an arsenal of algorithms, techniques, and also, of course, computer code because we need to embody it in some way that's saleable. So we had, by 2007, a pretty good software product. The whole process starts with scanning an object. That image would then be imported into the software scan IP we sell. And it would be processed in such a way that we could reconstruct surfaces from it to break it up into these primitive shapes, which are suitable then for what are well-established commercial physics-based simulation solvers. The software provides assistance at an early stage in the design process, in the research and design process, by enabling an understanding of both mechanisms at work and how a product will perform or how it does perform in order to be able to change then, obviously, how it's designed to perform better. We were surprised to find that actually there was a very broad range of applications for the software across a number of different industries. Initially, the medical market was a large market for us, so things like implants, hip implants. But then it led on to products that interacted with the human body, so consumer products, shaving products. And more recently, it's gone over to even more industrial applications, so the reverse engineering of engines, components. So the primary way in which it helps our customers or how customers can benefit is by simplifying and reducing the cost of trialing hundreds and hundreds of different designs physically by replacing this physical testing with an early virtual testing. We have 20 employees here, many from a physics background, so the company is centered in Exeter and the development is done here, so the end of support. In addition, we have some employees abroad with an office being in the US. We also are looking to expand and have an office in Germany as well. We've grown approximately 600%, I think, since 2008. It's a sort of 40% or 50% per annum growth and the growth has been also across totally new sectors. The Institute of Physics Award is really a recognition of the hard work we've done and it's based on research we did early on and managed to transfer from a university setting into a company setting, into a viable and thriving commercial entity. So we're very proud to have received the Institute of Physics Award.