 Oh, yeah, I think my popularity will plunge to a new low, but with books, books are not really sold to people who want to learn something. Well, let me modify that a little bit. People buy books to hear their own opinion expressed better, at least political books. Now, this particular book, my book has information in it about persuasion, but still people are going to say, well, you know, you're talking about this topic and I'm on the other side, so I'm not even going to listen to the persuasion. So what I expect is it will be a polarizing book, but it may not be bad for sales, because you're better off exciting a small group of people who actually act than to be pretty good to a bunch of people. You know, that's the Hollywood model. The Hollywood model is if you're testing a pilot for a show and everybody who's in the test audience says, yeah, that's good, I'd watch that show, that's pretty good. That means nothing.