 Hi, I am Akum Katheria, CEO of Cholail Private Ltd and delighted to be the grand jury member for IMA SOUTH 2020 Awards. Marketing is all about taking the decisions, which segment to operate, how to find as marketing makes and then eventually which market to go and test your product. SOUTH being media isolated is one of the first choices for many marketers. Developing a regional brand is easy to say but very difficult to know. It takes a good strategy, excellent execution and a lot more conviction and persuasion to build a regional brand. I look forward to joining the jury members in looking at all these parameters for all the case studies and more importantly to see the impact it made to the business. Thank you very much. All the very best to all the team members in creating some of the cutting edge work and submitting the nominations. Thank you.