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Published on Nov 7, 2011
So you've developed some amazing technology. Let's pretend it's a revolutionary new toaster that creates perfectly browned toast. (Seriously, just pretend.) In order for your toaster technology to be successful and profitable, you need to protect it, so you spend a gargantuan amount of cash on random patents around your technology to fend off competitors. Problem is, a patent collection that's disorganized and not strategic won't really cut the mustard...er...the toast. It's way too easy for someone to develop a toaster with similar technology and circumvent the protection measures you've put in place. Which means you've just blown a whole bunch of cash for nothing, and you're doomed to be one of many competitors in a commoditized market.
Epipheo Studios shows you how Carr & Ferrell's Strategic IP program helps you identify and protect the unique experience at the heart of your technology.