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Hot Under These Lights, but Mission Accomplished!: Marketing Update 5/4/12

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Published on May 4, 2012

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This week on the Marketing Update, Patrick Shea and Colleen Carney discuss organ donors on Facebook, social media helping George Zimmerman, the Republican National Committee launching a reader app, and an escaped activist censored by the Chinese Government.




Episode #199 - May 4, 2012
Hot Under These Lights, but Mission Accomplished!

Intro

How to interact on Twtter: Include #MktgUp in your tweet!
On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe)
As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!
Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday
Organ Donors on Facebook

http://venturebeat.com/2012/05/01/fac...
Marketing Takeaway: By using your business to help social causes not only can you polish your own image you can also make a difference.
Social Media to Help George Zimmerman

http://www.usatoday.com/news/nation/s...
Marketing takeaway: protect your identity online by securing your name and brand wherever it makes sense. There are lots of social media platforms, grab your brand name to play it safe.
Republican National Committee Launches Reader App

http://abcnews.go.com/blogs/politics/...
Marketing Takeaway: Make sure your content is as easy to share as possible. Also, segment your community base and message to the differences that exist.
Escaped Activist Censored by Chinese Government

http://www.huffingtonpost.com/2012/05...
Marketing Takeaway: Life will find a way! Monitor

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