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Published on Sep 19, 2010
In September 2007, Wes Anderson oversaw a series of six commercials for AT&T: "College Kid," "Reporter," "Mom," "Architect," "Actor" and "Businessman." The campaign also includes online, print and outdoor advertising. These TV spots are part of AT&T's "Your Seamless World" national campaign from BBDO/New York. Each ad embodies Anderson's distinct style by focusing on a subject and having the environment around them change. Each of the six AT&T commercials introduces us to a different AT&T customer. As each of these people comes before the camera and talks about the different, far-reaching locales where he or she needs cell-phone service, the visuals behind the customer change dramatically to reflect the different destinations.