 One other note on video because I think that's a huge topic right now We were just working with our Facebook reps yesterday, and they let us know that they're expecting by 2023 I think was the date 80% of all engagements on Facebook will be video views will be with video video is going to become Yeah, if it hasn't already the number one source of engaging with people on Facebook as a platform And it's quickly becoming standard the standard I don't know you know text is still very important But it's going to become the most effective way you're pretty soon of engaging your content with people online