 Global marketing and culture of football club Barcelona is a definitive subject on the role played by sports institutions in contemporary societies. The course focuses on the historical, political, cultural, economic, media and gender dimensions of sports, being FC Barcelona's particular and unique case. FCB is an example of a global market brand passionately left and loved by millions of fans all over the world. The subject also includes a comparison between the American and the European sports cultures. This course is not only theoretical, but it also includes a large collection of documentaries on football club Barcelona, a visit to the FCB social supporter clubs and other activities related to sports and soccer. We hope you enjoy our game.