 I'm in charge of a business called Radysurf, which is a spin-off company from Aarhus University where we developed a technology for improved adhesion between metal and plastic component in production technologies. That's important because there's a lot of material combinations that you can't use today in different industries, simply because you don't have a good way of combining the materials. The lean launch patch really differs from other things we've done to our business because it's been so focused on the business development side. Becoming from science and from research, business development has been sort of a black box, something you need to do but don't know how to do. In the lean launch pad we have got the business development set into a system that's useful and actionable. The most important changes to our business model has been on the customer and the value proposition side. So actually getting matched the value propositions we have thought of our product with what the potential customer segments are seeking that has been the most important. That helps us to really develop the business model in this course and not focusing on the technology as itself but really focusing on the business of the project. During the lean launch pad we have had a lot of interviews with potential customers and that has really helped us in getting focused on what are the needs of our customers, really learning what are the needs and what customer segments would be most beneficial for us to focus on in the near future and the long term. The fact that the participants have different academic backgrounds has forced people in the course to focus a lot on the business development and not on the technologies and other products. The lean launch pad has definitely helped us to get closer to market and finding a way of what we need to do to get to the market. I would definitely encourage people in the academic world who are thinking about starting a business to go into this project.