 Hey everybody what's going on it's your man Kory, welcome to The Digital Dash where I will be giving you guys tips on how to market your sons and get those numbers booming. Now today what I want to talk with you guys about is what to do in case you go viral. Now I've made a couple of videos about going viral in the past, I'll make sure to link those in the description below. But one thing I realized I've never talked about, you don't really hear many people talking about it here is what do you do if you actually go viral. What are your next steps in order to fully maximize off of that viralness and to actually translate it into something that's more meaningful in the long run. But before we get into all of that I want to let you guys know that I've dropped a few courses on my website. There's two, pretty much one talks about how to find Spotify, playlists and build out your network. Other is a music video marketing guide that talks about marketing a music video through certain tactics like Facebook ads, Google ads, influencers and viral niche pages. So if you're interested in that I made sure to leave that link in the description as well. Outside of that, come follow me on Instagram, I'll make sure to put my ad name on the screen. Come talk to me, come engage with me, come give me some video ideas, all of that good stuff. Now with that being said let's get right into it. So let's imagine a scenario. Let's say that you created a great piece of content, amazing, amazing, beautiful piece of content. You put it out there through an influencer or some viral repost page or something and it sparked. It goes viral, next thing you know you have hundreds of people pointing it, then you have thousands of people pointing it, then you have 10,000 of people all going to check out your Instagram page, your YouTube page, your Twitter or just finding your music in general and listening to it. Now that is the dream. That is every artist's dream as I know every artist wants to go viral because it seems like a quick easy overnight process. I won't get too much into that. Like I said, check out those other videos I have talking about going viral. I'll talk about those things in that. So what we don't often see is what do you do next? Now what? You have all these eyes on you. You have all this attention on you. Things are moving really, really well. What should you do in order to fully capitalize off of all of this attention that you've now gained? And the way I see it, there's three things that you should pretty much look into doing once you start to go viral, once you get that attention around you and that is monetize the attention, plan for a system to retarget and plan for your follow up. What are you going to do once this attention has kind of started to die down? And let's dive into the first one. Now the thing that got me into the topic of this video is an interview that BET did with this rapper named Tokyo Vandy. And Tokyo Vandy is most popular for doing the best friend song back during the vine era. And she pretty much gave really good advice on what an artist should do if they go viral, if they need to monetize that attention. Let's check that out. It has no formula. You never know when it's going to happen. You can't recreate it. 9 out of 10, it's going to be some stupid s*** that you didn't want to upload. You made a mistake and uploaded. That's what's going to go viral. That s*** that you're putting your heart and soul into, it's not going to hit my man. If you make a video that goes viral tomorrow and they get a million views and you saying, bitch, what happened? Don't make more videos saying what happened, bitch. Like make a shirt that says, bitch, what happened and sell it. You know what I'm saying? It's about capitalizing off of that situation and moving on to the next situation. Throw it in the circle, yeah. I hate when a producer send me a beat that sounds just like, go best friend, that's my best friend. My man, I'm not about to make that's my cousin, like, that's over, it's been done. Let's move on to the next thing. So just like she said, monetizing that attention should be one of the first priorities that you start dealing with as soon as you see a piece of your content going viral, song, music, video, clip, whatever it is. Now this can take shape in a bunch of different forms, right? And depending on what the content is, it's mostly going to fall in the form of merch. So if you go viral for a funny saying, obviously you should put that saying on a t-shirt, set up a Shopify store or something and then sell those t-shirts because if you don't, somebody will beat you to it. Now, there's no cooking cutter idea for this portion of it because, like I said, it really does depend on what you have going viral. If it's more musical content, it may be something that is in relations to that song that's going viral, maybe something that's a key moment in the video or a key portion of the song that people are repeating or what's making it go viral and that's something that you can build around that. But the main thing is all these eyes on you can translate into money as long as you give them something very key and that is something to buy. That is definitely one of the first crucial steps if you go viral. And the second thing that you'll want to make sure that you have, and I think this is just as important as figuring out how to monetize the attention, is you need a way to retarget all of this traffic that's coming into you, right? So that's going to look like collecting data, whether that's emails, phone numbers for SMS, or you're pushing them to some type of landing page where you gather just their name and their Instagram or pushing them to Facebook, something you need to direct that traffic to a source that you can control so that you can put yourself back in front of these people again because that is one of the worst parts of going viral is that it's hard to hit that same group of people a second time or even a third time without proper measures set in place to get back in front of them. Now, one of the most popular ways that we do this now is through ads, right? If you have the right information collected, you have emails, you have all this data come into your social profiles, you can get back in front of people with the right retargeting ads. And that's not something I've touched on yet. It's something I plan on putting something about in the future, but it's something that you should be planning for or even digging around and trying to figure out yourself. Another very popular way is emails, getting emails and getting people to subscribe to your email list so that you can push whatever you have back in front of these people a second, third time, fourth time, long, long, long after the video or whatever the content is has stopped going viral. Now, as I just said, I think this step is just as important, if not more important than the monetization phase, meaning that this is something that should be planned for before you even really launch the content. And I know, I know you can't really predict something going viral or sometimes you can't. Like it's hard to be able to tell what piece of content is going to be the one to go out that far. But I feel like if it's something that you feel like has that potential or it's just a high quality piece of content, make sure you have that set in place so that if it does happen, you're able to track and retarget people from the very beginning that the thing starts and then you're once again able to reach them again later in the future once you have new things to push them or products to sell or something like that. And the third and last thing that you should do is plan for the follow-up. What are you going to do next? What are you going to push to these people and feed to them next so they'll only define you from this one viral moment that you have going on? And this is one of the hardest things for artists to do is to follow up something that has become that massive. But you have to understand how people are. People are fickle. At some point we get tired of whatever it is. Yesterday we were laughing at it, today we're sick of it. So the challenge that you have is how am I going to feed new content to this large group of eyes that is now on me so that I'm able to take away the larger or actually the smallest section of that group who likes me as an artist, who likes me outside of this viral clip so that I can start to put them on a journey to converting them to fans and keeping them in my fan base forever, hopefully, right? So I think that once you hit a certain peak in the viral campaign or the viralness of the content, that's when you should start planning for what am I going to do next? What is my next video I'm going to put out? What is my next project I'm going to put out to capitalize off of this? Am I going to put out singles? That's the game plan that's going to be unique to each of you guys. Once again, there's no cookie cutter scenario for it. But I just think that once you hit that portion of the viralness, start looking ahead because at some point you're going to have to get to that point. And if you plan for it now, you can start moving and capitalizing off of this attention and transitioning to other things a lot faster. So there we have it guys. Those are my three main tips on what you should do in case you go viral. So for those of you who are out there planning for viralness, who are actively seeking to go viral, make sure that you have these steps in place or at least formulating some type of plan to put in place that includes these steps. So that when it does happen, if it does happen, but I believe when it does happen that you'll be ready to fully capitalize off of it and make every dollar and get in front of every person that you truly deserve to get from it. And as always guys, if you feel like you're learning anything today, please like and share this video, hit those post notifications as well as I wouldn't want you guys to miss anything. Once again, my name is Kory and I'll see y'all next time.