 So I think non-media reputational work is very important for B2B audiences. What you can do with advocacy, what you can do with industry groups, what you can do through the government, through a campus with young entrepreneurs. So similar things where you can actually spread your message or have long-term policy impact through a variety of engagement initiatives which are not necessarily media driven. So I would just say stay focused, stay focused as to what you want to do and be really very good at it because a lot of young people ask me, particularly communications people, that you know I don't get a seat at the table, my CEO doesn't listen to me. What have you done to make your CEO listen to you? Be really really credible in what you do, the advice you give, the value you bring to the table, unless and until you have credibility. Nobody is going to listen to you. So be very focused, work really hard at being good and be credible.