 What's up you guys welcome back to the channel you guys in today's video I'm going to be setting up a few custom audiences these are super super simple basic and the most important you guys so if you're out there building a brand on social media trying to build an audience on over here online it's all about the link that you're putting out you guys I see many many business owners many many realtors specifically that go out there and they build a brand they build a business on social media and they share the link that they receive from their broker right you're with kello williams david.kw.com and that website is is my website and it has everything about my business and everything about me and everything about kello williams for example right these fancy replicated cookie cutter websites that majority of real estate agents get maybe from the insurance business you get you get these replicated websites that everyone has the only difference is the link it has your name but it's still your broker's link these types of websites you guys are so so so important and and just over the past few years consulting realtors consulting small business owners no one has the right link like you need your own.com that's like your own that's like your fingerprint on social media on the internet today you want to be tracking everything especially on the facebook site like just with facebook alone like keeping it that simple that's what i'm going to do in today's video it just show you the back end tracking of the facebook ad platform so if you're out there putting stuff out on facebook if you're out there posting on instagram create these custom audiences the link that you're sharing in your bio um that link that you got maybe it's a link tree stop sending people a link tree you want to start get your own.com and start driving traffic and collecting the data of the audiences that are landing on these different links um and and and to to be real real honest it doesn't take any it doesn't take many links and it doesn't take many many many pages to just have some basic tracking going so i'm going to show you guys a simple funnel that i have um let me let me share my screen let's get into it this is a simple funnel that i have that i'm going to be driving traffic to so i was already in the in the trenches and in about to do what i'm about to do which is create facebook custom audiences so i just decided i'll record it for you guys as well so let's get started oh i have this funnel you guys that consist of one this is page one right this is my my my typical landing page just the overall your overall typical landing page this is literally all it takes you guys start clicking on ads start going to to to whether it's youtube videos that you're catching in between right ads on on videos that you're watching on youtube click on some of those whether it's facebook whether it's instagram whether it's tiktok whether it's linkedin whether it's twitter click on some ads most that know what they're doing send you are sending traffic to a basic landing page this is my simple landing page right nothing fancy to it some some client reviews my button where i'm getting people to register for a webinar write a web class um that's that whole call to action there so so as i run traffic facebook ads instagram ads i'm driving people to this link okay it's all about the link you guys it's all about the link so so that's the landing page as they opt in they click the button name email they land on the next page this link right here is another custom audience those who go through the actual funnel which are these next few pages these are all different touch points within my funnel right and it's that basic you guys it's one two three four five six seven eight nine ten eleven eleven pages eleven pages which consist of the entire funnel now some people will go through all eleven pages because it's it's a sequence right it's not like all eleven pages are thrown at somebody as they as they go to my my first page my landing page and they opt in right once they come here they opt in they land on this second page it's not until a day later when i send them the next page a day later i send them the next page a day later they're going to step two a day later they're going to step three right so it's a sequence it's an email sequence that that i have these pages being being clicked on but as someone comes from my ad as they come from my my facebook ad my instagram ad they're landing on this first page and they're opting in that's the whole bottom line and then the whole call to action here is to get them to click and schedule a call once they schedule a call they land on this page which in this video i'm telling them to tell me more about their business and so this is simply a flow right so now they're going to go through go through it's really 10 questions 11 questions but it's actually 10 that um take them through a series of questions really filtering this personnel right really only parry uh parry only cherry picking and and really finding those finding those people that actually fit the criteria that that that make my dream client right that that that is someone that i can based on their answers i could freaking help and take them to the moon right so so this is the flow of of it and so what you want to be doing what you have to be doing is tracking all the links that's why it's so so important is to put the pixel on the page right so there's a pixel on on every page but today in today's video i'm going to be simply taking my links all the links in my funnel to create what facebook calls custom audiences this is what it's all about you guys that's why when you're watching videos or when you're watching when you're just surfing the internet and you come across a video on facebook and all the platforms all this are the same but in this in this case i'm going to show you how to create facebook custom audiences when you're in the news feed on facebook or instagram and you see a one minute video and you sit there and you watch it in fact let's just freaking do it right now you sit there and you watch the damn thing right whether it's 15 seconds 20 seconds five seconds whatever as i'm in the news feed and i'm just scrolling through scrolling through seeing what my friends are up to and then all of a sudden i come across a sponsored post this is a one minute and 24 second facebook video ad right as i sit here for nine seconds 10 11 12 13 seconds i'm being tracked this person has me in their 15 second in their 16 second facebook custom audience and that's why tomorrow a minute later a day later she'll retarget this audience those who watched it for 15 seconds and show them another ad that's retargeting you guys that's custom audiences so it happens with video it happens with video it also with the with the length the time amount the time that you're actually watching it right the time stamp it it happens there it also happens when you engage with the post so if i like it if i comment if i share that's a form of engagement that's a custom audience that she could have me in and then boom she could turn around and show that audience her next ad super super basic and super powerful you guys that's the video side of it all that's a custom audience and then and then really you have i'm going to show you the different sources the different ways you can actually create one but but today i'm going to create one around the website because that's what everyone has we all have a landing page we all have a website again all of you guys are sharing links on social media you got to be able to do this so if you're sharing these links that are not even yours yes david.kw.com yes it's mine but it's not mine that's not my link that's kw's link right i got to be sharing my link so i could start really tracking all this stuff you guys because i'm telling you if you're going to invest the time and just post post post post you better be capturing the data the data behind it all and it doesn't necessarily have to be be from an ad the reason why you want it to be from an ad is because as you run that post as an ad and as you get thousands and thousands of people to either watch your 15 seconds of your video or you get thousands and thousands of people to click and land on your landing page that data is is again what what facebook calls a custom audience and you can retarget them in the future with more ads or you can exclude them which i'm going to show you how i'm going to set it all up so today i'm going to i'm going to create custom audiences and that we're going to retarget in the future again the video is one form of retargeting but today we're going to we're going to focus on the website and and and there's sites here that we're going to also use to create custom audiences so we can exclude from seeing future ads right you want to include audiences when you're retargeting and then you want to exclude certain our audiences when you're retargeting which are simply again aka websites it's all about customizing custom audiences around your website links okay that's what this video is all about so so subscribe stay in touch you guys comment below give me a like just freaking like the damn thing if you get any value out of this whatsoever because i'm going to really bring it on and show you how simple this is okay so so it all starts here it all starts with my landing page i gotta get i gotta get this link and all i want is the domain i don't need the www i don't need the the hctps all i need is the full domain this is the full domain this is my landing page so i'm going to grab that and i'm going to come over here right here i'm in business dot facebook.com forward slash ads manager forward slash audiences or just come straight to your your ads manager account come to the three the three lines on the left and click on audiences that's all you're going to do right click on audiences and you'll be right here okay so when you click the blue button custom audiences we won't go over look like audiences today we're going to just simply keep it simple with custom audiences you need a custom audience before you create a look like audience anyways so so catch my future videos or even past videos i'll link some in the description on look like audiences on how to set up look like audiences but but the custom audience must come first okay so so again here are different sources where you can create audiences around we're going to focus strictly on the website because no matter what you guys got to be driving you got to be driving traffic to some type of website whether it's a landing page or a full blown website whatever and again what i'm saying is you must own that domain this domain right here so as i go website as i go website excuse me i'm going to click on the events i'm going to bring it down to specific i want specific and and these are going to be people that landed in the past 30 days and so that link right there that link is my link right that's not david dot coldwell banker dot real t dot it's like none of that right it's my domain that's what's so so important you guys so so so what you don't want to do if you're in the real estate space stop sharing the m ls link because that link first of all it's not capturing a lead for you and then second of all you're sharing a link that's not even yours so so you're giving a link to your audience where you should be tracking your audience of those who are actually clicking on it to retarget and build a brand in the future but you're not because that's not your link right so so you got it you got to go out there go to go daddy dot com get your own link and then and then again just just link it to some type of website or landing page software i've been using kartra forever so there's a fortunate trial to the landing page software that i use i use that for e-m automation i use it for my online calendar and i use it for my sales funnels and landing pages um and so so through kartra i'll connect or i did i connected that domain now i'm going to create pages around that domain and and start to really track all this this is custom audience number one this is this is where we're going to start tracking we're going to start tracking those who land on that page in the past 30 days right if they in fact you know what i'm going to go actually i'm going to go up a little higher i'm going to go 45 45 days the max you can go as 180 the max you can go as 180 but 45 days is enough so there's the link there's the link and these are going to be people these are going to be people who who have actually you know what that's going in the retargeting we're going to go in the retargeting pixel okay so that that's that that's that so all website visitors we're going to hit this go back down to specific 45 and we're going to paste back in that link because it did disappear so there it is there now this is a group of people an audience who have landed on the landing page they never landed on the second one they never landed on the second one they never opted in and we got to be very very specific we only want the domain we only want the domain so these are people who have landed on the landing page right exclude and it's going to go down to the retargeting one we're going to follow the top specific we're going to go 45 days we're going to paste in the link to the case study they never landed on the next page they never opted in and for sure they never scheduled a call so i'm going to go and get my scheduled call um this is my this is my call confirmed so they never landed here either they never landed there so i'm going to grab that and i'm going to put it in the exclude so there goes that and then they for sure never landed on this one either this is the the questionnaire the call confirmed now i'm sending them to my to my youtube channel so they never landed this is very specific you guys this is a super specific audience people who have only landed on my landing page they never landed on these three most important pages which is my call my my my in progress that's my web class that's my whole 60 minute freaking presentation they never landed on that page right in progress and they for sure never scheduled a call and they never filled out the survey right the form that i that i have put in place okay so this this audience name is going to be it's going to be um the five step blueprint um page visitors and i'm going to put only only only they have never opted in they have never opted in now that's one super super important audience that from this point on i'm going to retarget right so so if if you're clicking and you're landing on that page you're now in that audience and i'm going to i'm going to use that audience in the future as i click the three lines i go to ads manager i click the green button to create my next ad this audience is what you would include in the ad set level in step two right you'll see it you'll see the box click on it and then you'll see a drop down of all your audiences and boom it's right there above the the detailed targeting be above the map before you even choose your targeting you can you can put these audiences you can include them and exclude them and i'm going to show you today again which ones you want to exclude so so that's the page visitors that's the page visitors another super super important audience are the ones who actually opted in those are the ones who actually registered for the web class i'm going to click the blue button again custom audience we're going to go website we're going to go next the website we're going to come down a specific and these are going to be people who just opted in so we're going to go with this we're going to go 10 days people that have watched registered not necessarily mean that they watched it right but they registered for it they registered for it they registered for it in the past 10 days okay so that means that they landed on that link in the past 10 days right and and exclude exclude they never we're going to go specific on this one too and i'm going to go 180 i'm going to go 180 i'm going to max out the bottom right so on the top it's only people who have registered in the past 10 days because this group of people you guys are going to get a specific message they're going to get the next ad for these folks are going to be very different than the ad i put out to get people to just register in the first place right this is a different audience you got to be able to segment that segment these these audiences and that's what keeps your your content relevant your ads relevant to the most relevant people right you got to do this or i should be burning money no one does this that's why you guys if you need help with this reach out comment below shoot me a freaking message on on instagram instagram.com freaking forward slash canterral media right follow me on message me there if you want to connect but but let me help you let me walk you through this that's what i've been doing for the past few years is helping real estate agents create simple pages around simple audiences around their listings open houses buyer guides seller guides or helping a local business owner um um create audiences around all their stuff so this is stuff you want to get done you guys or else it doesn't make any sense at all to continue to share content on social media it doesn't if you're not capturing the data on the back end what what's the point right so so this is this is where we're at that's the 10 days they they've registered they're watch they watch that web class or not but they registered in the past 10 days and then i'm going to exclude i'm going to exclude anyone who has actually landed over here so i'm going to exclude anyone who has actually scheduled right so they scheduled so i'm going to this is this is scheduled and then that's that's survey but let's do let's do the scheduled one they never landed on that page and for sure they never landed on this one either okay so we're going to get these two two we're going to paste that in there that's that okay 180 okay so this is going to be named this is we're going to name this audience um okay audience name people who registered who registered people who registered haven't scheduled all 10 days and we're going to go have people okay let's do this people who have people who have okay people who have registered people who have registered but let's go but actually i can't fit but haven't scheduled haven't scheduled call we'll just leave it that haven't scheduled call 10 days 10 day okay um people registered people who registered haven't scheduled call haven't scheduled and i'm just gonna go take that out okay okay so look at that look at that so again this would be an audience that we would re target with a specific message right these are people who actually registered but they haven't scheduled a call which is the whole call which is the whole objective right so so that that that group of people they get a very specific message as well right they get they get a very specific message as well and and also what i'm going to do is i'm going to come back in here and edit this let me edit this because there's a few pages that i should have included um so they landed in in the past 10 days yeah yeah actually you know what we're going to leave that 10 days we're going to leave that 10 days but what i'm also going to do is i'm not is not not only am i going to include just the in progress but i'm actually which is which is which is this one actually it's that's replaying progress so so that's in progress yeah it's this one right here but we're also going to include all the other ones we're also going to include the rest of these so it's anyone that has landed on any of these pages in the past there's that one there's replay in progress and then there's this one step one so so i i teach five steps you guys five basic steps to to implement on social media to capture more leads and build your personal brand fast right that's that's what i teach and so these are simple pages that follow let me grab this that follow after a person opts in after a person opts in i'm going to continue to build that relationship i'm going to continue to to to educate them i'm going to continue to to just pour into them and and again the whole objective is to get them to schedule a call but as i run ads as i run ads i want to make sure that we're targeting the most relevant people and this is how you do it you guys you just simply take your links the links that you must register you must own right so go to go daddy if you need to name cheap or whatever and go get your own dot com this is where we're at this is our fingerprint nowadays you got to be able to to track these links and promote these links that are yours right stop stop promoting you know broker links like go get your own and and let's let's really step this game up so so that's all i'm doing here you guys is is including all of that anyone who's been on any of these pages that's what this is anyone who's been on any of these pages these are people that have opted in so you only can land on these pages if you've opted in right so if you opted in and we're going to take the 10 we're going to take that up just to 15 in the past yeah 15 days perfect so if you if you let it on any of these pages step five and then we got the FAQs i got an FAQ page that i'm working on so so there there is that so if you've landed on any of these pages you guys in the past 15 days and you have not landed on these two meaning you have not filled out my form and you did not schedule a call right and i'm gonna max out at 180 perfect right there so that right there you guys becomes an audience that i will retarget for from this point on so the moment they they moment they opt in right the moment they opt in for the next 10 days they're going to get certain retargeting ads on Facebook and on Instagram getting them to schedule a call hey john you just registered and opted in for or actually i wouldn't say john right because it'd be a general video ad but but i would be speaking to an audience hey guys this is david i noticed you registered for my web class but for whatever reason you haven't scheduled a call let me tell you what we're going to cover on this call and why you're going to want to do it right now right that's a very specific video ad going to a very specific group of people you guys my audience my audience my audience that's what it's all about you guys so today all i really focus on is website and video as you really scale and build an email list and you start to get thousands of people on on a certain email list customer list is what you can start creating audiences around as well but depending on your business these other audiences these other sources are not really necessary facebook page instagram account lead form for sure if you're running lead form ads if you're running lead form as you for sure want to create custom audiences around around lead form but but if you're not and you're just driving traffic to a landing page website is all you need website and video you guys and you guys can crush it by simply gathering the data from all this content you're putting out and retargeting them with the most relevant ads and and and and pages all right guys so so that's it right there i wanted to show you my my page visitors only and then and then people who have registered you know what one one other thing we're going to do real quick is is the main objective website website so this is going to be specific and this is going to be 180 we're going to max it out this is going to be an audience of those who actually scheduled okay so those that actually scheduled we're going to put them in this audience this is people watch before call tell me about your biz so this is going to be we're going to paste in that link right there um and then should i people yeah i'll just name it that um people who have scheduled scheduled but no survey no form but no form okay so so so here's the deal that specific 180 they they landed on that page they land on that page which is a call confirmed people who have scheduled a call but but exclude people exclude people specific and we're going to go 180 on this one too but they never filled out the form which is this link over here they never filled out the form okay so there is that and there's that so now you guys now i have this other audience these are people who have scheduled a call which what it's all about you guys so if they felt the survey some will some won't but but the fact that they scheduled a call they landed on that specific link now what i can do is as i run future ads from this point on instagram and and and and facebook as i run ads i can now exclude that audience from seeing them and that's so important you guys because if you're showing me ads and i've already clicked on your stuff i registered i watched your web class i even scheduled a call with you but for but but but but because of this because you didn't care to take the time to learn this crap and set these audiences up i continue to see your ads to register for your web class when i'm already way down your funnel i'm already way down to the other side getting ready to talk to you tomorrow at 9am but i keep seeing your ads not only does it get annoying it gets irritating but also on your end you're spending way more than you need to like you're you're running ads to and you're targeting people that have already opted in for your stuff like your your your your targeting is is just a little off so that's why these audiences are so important it include them in targeting and exclude them in targeting and that's your facebook custom audiences you guys so stay in tune stay tuned and stay in touch subscribe if you're not already you guys and give your boy a like if you've gotten any value drop me a comment below give me a like and i'll see you in the next video over and out