 Okay, we're kicking things off with Rob Emsley, who directs product marketing for Dell's data protection products. Rob, I'm really excited about the collaboration that we're doing the series and great to have you back in the studio. Oh, it's great to be back, Dave. I mean, it's been only a few months since we did the future of multi-cloud data protection event with you. You know, and certainly, you know, we're really excited by, you know, this engagement that we are kicking off with this inaugural show. Yeah, now, as our audience knows, we've covered many data protection topics on theCUBE over the years, but this topic, it seems to continue to dominate the headlines, Rob. Why is that? Yeah, I mean, I think you're aware that every year we run a global data protection survey of rough and tough about 1,200 customers around the globe. And one of the things that we've really started to inquire about a lot more in our surveys is the question around cybersecurity and cyber resiliency. One of the things that we found is that two thirds of the organization surveyed last year are really concerned that they don't believe that their existing data protection measures in infrastructure is sufficient to cope with malware and cyber threats. Also, the same amount, two thirds also believe that in the reality of work from anywhere, learn from anywhere, that's actually increased their exposure to cyber attacks. So certainly, there's just a lot of concern as far as do I really have what I need in order to protect the business? So it's interesting, basically you're saying that people are aware of it. So some of these numbers might surprise you a bit when you think about just the sheer number of vendors that are offering solutions in this space. And as folks know, cloud really doesn't solve the problem. So why do you think we continue to struggle so much? I think a lot of it is because we have a very fragmented security market. I think we've sort of seen research that says there's somewhere north of 4,000 incumbent vendors, startups, adjacent players, addressing various points of the security landscape. So we really believe that the challenges are that there's just a lot of inconsistency because there's so many solutions that are out there. And that's one of the things that we're really looking at here at Dell to try and address by bringing our perspective about how you actually navigate through this complexity. Well, and we saw this during the pandemic, Robert. There was so much funding that went in and a lot of that went to cybersecurity. And so people naturally say, okay, here's a tool that's gonna solve this narrow problem. Let's try it because we have a, maybe we just got snake bit and got hacked and now we've got this new little shiny toy. And so 4,000, I mean, that is just incredible number. Yeah, I mean, I think it's the old adage that in order to solve cybersecurity challenges, you need technology, people and process. And you really need to be wary of vendors that come to you and say, buy this solution and it will solve your problem. I think the reality is that it's a multi-faceted challenge. And that's where you really need to look at the entirety of the problem and break it down into piecemeal chunks that you can address and build a holistic solution. Okay, so let me set up this sort of next part of our discussion. We have a lot of noise in the market, as we just talked about. You got more sophisticated attacks. You got too many organizations that don't have adequate preparedness. CISOs tell us they still have lack of skills inside their organizations. So what we want to do with Rob is we want to go and understand like where do we go from here? And more relevant to our series is what's the relationship between data protection and cyber resiliency? So Rob, how does Dell think about cyber security in general? Yeah, well, we really frame the conversation into three specific areas. The first is protection. So it's really the goal is to stay secure against evolving threats. So that is certainly an area where all of the work that many customers have done to protect their perimeter, protect their infrastructure. Certainly if you think about some of the techniques within infrastructure itself, things like hardware, router, trust, certainly work that we do with our partners like Intel within our data protection appliances, even down to the components that we use. So if you think about things like our Broadcom components, Silicon Root of Trust becomes really so important. Also, the fact that the infrastructure that you deploy comes through a secure supply chain, that we guarantee hasn't, has got to you in a very secure way. So protection still remains a key element of the conversation. The second one though, is really where I think this series is going to really focus on, which is resiliency. How do you withstand and recover from attacks? And I think that's where the data protection and the backup and recovery market becomes such a close adjacency to the overall cybersecurity space. Backup has been around for a long time, but I think that you and I have discussed how the entire industry is really spending so much more time now, talking about how your data protection and your backup and recovery infrastructure helps you become more resilient and allow you to recover from cyber attacks. So those are two very key pieces. And the last one, I think is a real key element to Dell's message around security, is you need confidence. So yes, protection and resilience are great. A lot of that is around technology and process, but confidence really comes from the people that you work with. And one of the great things that Dell's able to provide is a global set of resources that are able to not only help you implement techniques and processes and tools, but also is there for you to respond when you need it. And nobody knows when you're gonna need it, but the pure scale of global services from Dell, you know, we have many situations where we have been able to work with customers immediately when they need it. You know, and I think that's such a key important piece. So protection, resilience and confidence. You know, this idea, I'll share, our audience knows that we've talked about this a lot during the pandemic. So many CIOs told us that their resiliency, their business resiliency was way too focused on disaster recovery. So we talk about cyber resiliency. We're talking about being able to survive an attack and specifically being able to recover and resume your critical business operations. Now Dell's been in the market for a long, long time with cyber recovery solutions. So my question is, does your solution have staying power in the market? And what can you say that gives customers confidence that it's going to get them, you know, through the future, this uncertain future that we face? Yeah. So certainly if we go back to our global data protection research, you know, last year, you know, one of the, you know, the really upsetting facts is that, is that 48% of the organizations that we surveyed had actually suffered a cyber attack in the last 12 months that prevented access to their data. So this is something which, you know, is deeply concerning. I think one of the realities is that bad actors are not only going after production systems, but invariably they're going after backup infrastructure. So as you mentioned, they're literally half a decade ago and it was really after, you know, the infamous attack on Sony that we really introduced the concept of isolation into our backup and recovery solution as a additional layer of security that we could provide to our customers to make them more secure and make their backup infrastructure more secure. So really our cyber recovery solutions is really focused on three distinct areas. First is immutability. You know, and certainly whether or not you're implementing a cyber recovery vault, immutability nowadays is effectively something that you should be implementing across all of your backup infrastructure. Certainly our backup appliances that have been in our portfolio, as you know, for many, many years, have inbuilt security and inbuilt immutability and they have done for a very long time. But we continue to make those systems more highly protected with things like multifactor authentication, things like very specific role-based access control. So that's on the protection side. And certainly you would like to think that being able to recover from your primary backup copy would be your first line of defense and your first line of recoverability. But over the last six years, we've been supplementing that with this concept of isolation. So immutability first, isolation, and then intelligence being the second two elements of our solution. And that's really where the whole concept of delivering a backup copy, maybe not of all of your data, but certainly of your critical rebuild, applications, systems, and the data that they need in order to get you back up and running and make that copy of that environment completely isolated from the rest of production, from the rest of your backup infrastructure. You know, I like about what you're saying, Rob, is, I mean, Dell Technologies is a product company, but you're talking about much more than product. It's a wider scope. The supply chain security, you know, not just a single point product. You're talking to services or a key piece of it. You kind of alluded to that earlier. I really appreciate you helping us set up this series and episode one, really appreciate it. You're great, thanks, Dave. Okay, you're very welcome. Okay, keep it right there. We're coming back with Daniel Newman who has voted the number one independent market analyst. You're watching Navigating the Road to Cyber Resiliency.