 Artist, y'all need to get your IG pages together. And what that looks like depends on who you are. I'ma let Russ speak on it. Something every independent artist should know and should be doing. Making sure that without trying too hard that you are making the brand called you. I've come across a lot of artists, a lot of up and coming artists who they might have cool music or potential but you go to their page and it just looks like there's no branding. Meaning like, what are you about? Outside of the music, what are you about? Well, how do you approach your content? How do you approach your style of everything? Like what's the brand that gets people to buy into you as a person? Like I feel like for me, people have bought into the music but people are still around now. I'm going on seven years in this shit now. You know, I blew up in 2016. It's about to be 2023. And I think people are still here because yeah, the music but also because they've bought into me as a person and what I'm about and what I talk about. And I think that's really important. What do you talk about? Who are you as a person? I think a lot of these people when they hear branding they always, always, always go to the aesthetic. And that was the thing that killed me when I first started working with artists. There's this thing in people's mind maybe because it's more creative in this space they always think it's steady. It's like, oh man, what does my page look like? This is my brand. I'm using this color and this color. Brand is so much more than that. So if you look at Russ, his page isn't extremely like one vibe or another. But what do you say people bought it to him as a person and what he talks about? All right. So what does Russ talk about? What do you think? What do you think Russ? Business, music, industry, advice, sprinkled of drama here and there. You know, he's almost like, I put him in the same bucket as like the Russell, you know what I'm saying? Like the artists who found a way to stay music industry adjacent when they not make music. Yeah. Yeah. It's like a rap Gary Vee. Exactly. That's exactly what it's like. That's actually a great description. Yeah. So when you think about that though, again, that's something that people can connect with. People know that he's about independence or business and doing things a certain way. And watch him do it. Yeah. Watch me do it in real time. I'm going to do the work. You know what I mean? I'm an entrepreneur. That's his mentality and people buy into that. Who don't necessarily like his music, right? And he have people who like his music who might not fully like connect with that message or care as much. But overall people understand that that's who he is beyond the music. So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again. And if you want to see what that looks like, we just did a collab where we not only show the system that we use that's resulted in Billboard hit some of the biggest viral moments on TikTok, Instagram and YouTube. But also we got J.R. McKee to break down he took an artist from zero to one of the biggest hit songs of 2022 and getting a Grammy in January of 2023. This is recent stuff, not old tactics. If you want to check it out, go to www.brandmennetwork.com slash Grammy. Don't forget the www or it won't work because J.R. gets into the details of looking at the data, decisions that got made, how much content got created and how they adjusted the content over time for different parts of the campaign. This is real behind the curtains type of stuff. So again, go to www.brandmennetwork.com slash Grammy. If you want to check this out and apply it to yourself. Back to the video. So who are you beyond the music? And then who are you within the music? And I think both of those are brands that people need to think about where I know a lot of artists don't want to show who they are beyond the music period. But what is your IG? What is your TikTok? What do they communicate? That's your food for thought. It doesn't have to be these high res videos because usually that's not gonna be your brand unless you're like the weekend and you're doing these movie style videos. But what do you talk about? What do you look like? What do you sound like? What do you hang around? Or who do you hang around? Like what's the environment you work within? Where do you wear? What do you wear? All those are different elements that create brand and brand impression. And you can lean into one heavier than others because there's people who are, I'm heavy into fashion space and people think that first. Oftentimes the superstars have like multiple of those but it's still done over time. You usually have to enter first with like one, maybe two, real strong. Yeah, that you really lean into. Yeah, exactly, yeah. So I mean, I think the simplest way to explain, I've kind of found explain brand is what do you want people to think about when they hear your name or see you? Or I like, what do you want people to think about? What do you want people to think about you? Like whatever those things are, that is your brand. So when I see, when they see me, I want people to think about fun and family and finance. My brand is fun family finance, right? So, because I think, I don't know, I wish we could as a collective like come together and change like branding to like personality building. Cause that's basically what it is. Like branding is just building a personality, right? It's like you come in, the artist is kind of like a husk outside of whatever we're hearing in the music and branding is over time, like building the personality of this person to the audience, right? So that's what, I don't know. I feel like it could be, I wish it could be changed to something like that. But that's how I've kind of like just best explained to people like, what do you want people to think about when they see you or hear your name or see your face? Like what do you want people to think about you when they see your name, hear your face or anything like that? Right, right. Now with that same thing in mind.