 Hey everyone, it's Leanne welcome to Tuesday tea. Hopefully you have your tea with you I certainly have mine It's a bit chilly today here in Kelowna. Although I can't complain. It's supposed to come up to 11 degrees here tomorrow Sorry 11 degrees Celsius for our American friends. I don't even know what that is Anyways, it's warm for the beginning of March. So we're quite we're quite lucky here in Kelowna We're starting to think about getting the garden ready It's been speaking of getting the garden ready. It has been A linked in season for me. So the past five weeks I've done a ton of content around linked in a lot of it, of course as a springboard to my digital course called profile to profit Enrollment for that course ends on Thursday night and and then next week. We're starting a lot of content around personal branding in particular around How to deliver some of our branding messages? So I'm super excited about that Not that I haven't been excited this month because I love talking linked in and it's been a lot of fun digging deep into the guts of linked in so this is kind of sort of the wrap up to All of my linked in content and we're talking about the three strands that weave together to create a cohesive linked in Story, so that's what we're talking about today So this is shouldn't be confused with my master class which talks about linked in content strategies And I outline nine different strategies in that class There is still very limited room In my last master class, which is taking place tomorrow at this time If you would like a spot you can sign up at leanne colderwood.com forward slash webinar But this facebook live today is not about content, but rather it's about kind of i'm calling it They're strands and here's why i'm calling them strands of your linked in story is When these strands start you can breathe weave them together in a braid That's kind of the imagery and the analogy i'm using is you're weaving these three strands together into this cohesive beautiful beautifully designed braid Which becomes your linked in profile? So that's kind of why I I call it that is it just it really works well to bring those three elements together the three strands together so the first strand i want to talk about are The visuals that are on your profile and there's so many opportunities to incorporate visuals On your linked in profile the two obvious ones of course are your profile picture, right? But there's also that background photo or banner photo as you may hear it called These are prime pieces of real estate to hook your reader and draw them into your story So there's a number of different ways that you can design your banner But remember the the purpose of the banner is not only to be brand cohesive with you and your organization But it is also to draw them further into reading more about you But aside from those two obvious places where You have your visuals. There's visuals that flirt in and out of your profile from top to bottom a lot of people use Little emojis to kind of break up the copy a little bit I actually do that some people love them some people hate them It's a personal preference and what you think your ideal audience would Respond to but those emojis do break up the eye and Create more of a cohesive read Where you have your reader's attention and and it sparks a little energy in them I know for me when I see emojis and a couple of my colleagues Use them really really well. It really does It does it makes me happier and makes me feel better So you can start to use emojis in your copy either as bullet points or as dividers And it helps break up the copy and give your readers a bit of a visual element But the other visuals, of course within the copy themselves Is your featured section This is a section that falls right below. I should check where it falls right below Right below your about section. I believe And not everyone has The featured section, but if you have access to the featured section You've got access to create some and upload some incredible visuals Again to bring people into the story and what I love about the featured section Is these are your storytelling pieces. This is where you can link out to your website I'm linking out to one of my my my youtube channel With one of my featured pieces. I also link out to a pdf. You can link out to Blog post you can also link out To posts that you've created on linkedin especially posts that you feel got a ton of great engagement Or a linkedin article that got a ton of great engagement You can include that in your featured section. So that is another incredible way to use visuals on your uh your linkedin profile But there's also other visuals that you can include. So if you scroll down you can also upload media In your work experience. So again, it doesn't become this run on copy of Of words that people are going to get lost in but you're breaking it up by including some pieces some media pieces right in your work experience Um, so that's strand number one are the visuals now strand number two I've already alluded to it and I've kind of talked about it already, but strand number two is the copy So if you look at the visuals strand number one the visuals is being the hook strand number two the copy Is what the story is and you need to keep the story engaging From the beginning or you're going to lose your reader So copy starts right at the top Including the copy that you put in your background photo or your banner So it can start within the visual itself But the best the second best place to conclude that copy, which is a really great way to hook your reader Is in your headline And I know I I talk about headline a lot But here's why I talk about it a lot is I feel so strongly that this Is what really brings people in to read on further about you If there isn't anything compelling in that headline that speaks to the person that you want to talk to They will flitter off of your profile before even hitting your about section So you want to make sure your copy in your headline Is talking to the right people and using language that's going to Encourage and entice them to read on further about you Now the about section of course as you know, that's the big chunk of copy. It's 2000 words It's it's the best place to feature everything and anything about you But again, make sure that your kitchen sink in your about section Speaks to your community Don't just use the 2000 words to use them But if you have a strong message use every single word that you can I love the about section Like I said with the First strand the visuals the about section you have the opportunity To plunk in some of those visuals through maybe some emoji bullet points or some divider lines again Just to break up the 2000 Character copy and of course copy then drifts right all the way through your profile When they hit your work experience you want to make sure you're still keeping them in the story, right? You want to keep these people in your story right through the end and want them wanting more And that's what brings me to the third strand the third strand in my opinion Is the one it's the easiest to do But it is the most forgotten and of all the I I peruse linkedin profiles I may even peruse yours and I am I'm a stalker on linkedin To see what people are doing well with their profiles and where they fall short and I find a lot of people forget This third strand and it's so That's okay. It's the reason you are on linkedin is this third strand and it is your call to When you take that person on the journey with you through their linkedin profile You need a next logical step for them at the end of their journey And the next logical step is your call to action Now you might be thinking but leon, I don't even know what I want out of linkedin Nevermind think about a call to action that would make sense for my readers and I hear you It's one of the most common questions I hear about linkedin About how do you tailor your profile for just one purpose or one audience or one individual? And for a lot of us myself included it's not just for one person or one audience or one individual There's a number of audiences that you might be talking to And so your call to action it needs to resonate With each and every audience and if you can't find a call to action That would be logical the next logical step For all of your audiences in your network Then your call to action needs to be quite simply connect with me here on linkedin or Follow my content on linkedin or whatever that call to action again is So you can sprinkle your call to action Throughout your profile in a number of different places Um I've included my call to action Right in my background photo now if you look at my profile right now It's not actually up because I have a different Call to action which is the great thing again about the visuals So you can always swap them out So right now my call to action in my visuals Is to enroll in the linkedin course that I have Open for enrollment right now But when my course enrollment closes later this week My banner photo and my call to action will change to something different It's that next logical step I want the person who lands on my profile to take in order to engage with me So make sure that you're sprinkling call to actions throughout your profile Again, your background photo is a great place your about section is obviously a great place A lot of people will put their call to action right at the bottom of their about section Again, it could be anything from your email address to your phone number to Like I said to follow me on linkedin or connect with me on linkedin Whatever that cta is for you make sure you're weaving it into your story So that when people get to the end of the story They're not left wondering. Well, what's next? How do I engage with this person further? So you don't want to put all of that work in all of that hard work in To create these incredible visuals to weave this incredible copy And then leave them hanging about how to next engage with you or with your services So those are my three strands for your linkedin profile You've got your visuals your copy and don't forget your call to action And when you weave those together it creates a narrative that can engage your target audience Encourage them to take that next step with you And it's it's just a beautiful beautiful profile I love those profiles if I can see a profile that is woven those three together nicely It's just it's just a beautiful thing to see So would love to hear if you have any questions about the three strands of your linkedin profile Drop them in the chat. I know I'm talking really fast today And I'm sorry. I think it's because I'm standing up. I don't know if anyone else noticed but the My camera looks different because I'm actually standing up. I've gotten one of those risers on my desk and I actually feel Winded It's because I'm standing up, but I'm also very energized as well by standing up Um, so If I could talk about copy again for just a second it's that's obviously one of the biggest Pieces of your linkedin profile and probably the one that may end up tripping you up the most because you're not sure what to write Um, and I get it. I mean I've revisited my profile on a constant basis and I remember when I was first crafting my about section even when I made this Transition into personal branding services. It took me a full week to really land on what I wanted to appear In my about section on linkedin about my new services Um, and I do revisit these sections very often Um, again, that's another tip. I can impart on you is Your linkedin profile, uh can change over time Uh, it'll change as your skill sets change It'll change as your passions and talents change Uh, and it of course it'll change if you change positions in the industry. That's an obvious change for you so every three to four months Schedule some time in your calendar where you can go in and make those changes to your linkedin profile Again start from the very top and with these three strands You've got your visuals that you'll need to change the copy and potentially even your call to action There's a lot of outdated garbage on linkedin that leads back to people's former places of employment So if you are currently looking for employment or you've landed somewhere new Make sure your calls to action on your linkedin profile Reflect your new place of employment if that's where you want the people to go So they're not drifting back to your former place of employment So that's definitely key if you're looking for employment or you've recently switched gears In your career So i'm just going to look Everything looks looks and here's great. I appreciate that facebook user because yesterday I don't know if this facebook user was on my masterclass yesterday um But in setting up my new desk um Even though my audio was plugged in and all the settings looked right On my zoom and on my computer What else did I check on my uh system settings everything read for the correct audio and no one can hear me so it was eight minutes of scrambling trying to figure out because I might not be a tech geek But I am a fast learner and I know where to go if my audio is not working and I just couldn't figure it out So all I had to do apparently By the way, this is now another tip you can put in your back pocket If you think you've figured it out and you've MacGyvered everything on your computer and with your microphone And you still cannot figure out why people can't hear you on zoom Leave the meeting and log back in That's all I had to do So I left the meeting logged back in and but a big but a boom all my audio was working In fact, they probably had three sources of audio by that point because I was scrambling but anyways it was I appreciate Madam facebook user for telling me that you can hear me because yesterday People couldn't hear me very well Um, ooh speaking of hearing and this is about linkedin. I always bring it back to linkedin I don't know if you are aware. I have started using this feature on linkedin, but when someone messages When someone messages you on linkedin You can obviously type an answer in response and if you're using your desktop You have to type an answer As a response But if you're on your phone And you want to type or you want to send a response to someone who's messaged you okay? We're talking about messages here. We're not talking about Commenting on posts or anything So i'm just going to pick a random message. I don't know how if you can see this But when you go to respond to a message on linkedin if you look in the bottom right hand corner There's a little microphone and you can send them an audio response So i've been starting to do that a little bit more I can't take full credit for this one of my connections sent me an audio response What once and and now that i figured out how to do it Um, it's a great little touch. You talk about setting yourself apart from your competition Um, especially using linkedin messaging, which can appear spammy especially if a lot of people are sending those email messages um Try responding with an audio message And see if you get any I guess any engagement from that the engagement I get mostly from it is oh my gosh, how did you do that? So then I teach them how I was able to send a little audio response versus a written response Um, so i'm quite enjoying that for sure So yeah Thank you facebook user. Yes, it was you know when it happened yesterday Obviously stressful everyone gets stressed out when they can't get their audio working I think about the lawyer that showed up on his zoom call with the judge And the lawyer's zoom filter had him appear as a cat. I mean that's stressful Right, you're literally on a zoom call with a judge and you are a cat like that So I was thinking about him as I was fiddling with my audio. It's like oh, it could be worse. I could be a cat Um, but I wasn't a cat. I was just um, just didn't have my voice quite literally Um, but yeah once since we got the video there were the audio figured out I was able to fall back into my master class material and away we went so So it was fun. Uh, it was a great class. Uh, yesterday was a smaller class So it wasn't as long but my classes have been going for about An hour to an hour and 10 minutes with all the q and a Which has been great. There's been a lot of great q and a Questions about the course of course course, of course So questions about the course that is currently open for enrollment But also questions obviously about uh linked in and in particular about pages A lot of questions about pages Which is very encouraging. It makes me think, okay, you know, we need to talk about pages more Here's a place on linked in that a lot of people are not capitalizing on So either they're not capitalizing on using pages if Pardon me if they're an entrepreneur or they're a one-man show and they can have an organizational presence on linked in But the other thing is a lot of people aren't capitalizing on The great things that their organizations page is doing And how to I guess grow the brands of both of those entities. So When I get into a linked in series again closer to the summer, we're going to talk more about pages Because those are a lot of questions that came up yesterday As as as prosaic is even how do we even start a page? Where on linked in do I go? To start a linked in page So we're going to talk more about pages But going back again to the three LinkedIn strands that I wanted to talk about today I'm going to recap quickly if you're late for the call, but we're talking about how to weave your visuals your copy And your call to action And how we weave them together to create a compelling story through your linked in profile For many of us the linked in profile is your only piece of online real estate You know your facebook profile is your personal piece of online real estate But unless you have a podcast or a youtube channel or a blog or a website Which a lot of us as entrepreneurs, which means we're salespeople for another organization as an entrepreneur We do not have A piece of professional real estate on the worldwide web with the exception of our linked in profile So that's the other reason why i'm so passionate about ensuring that every single character that we write Every single visual that we upload every single piece of media Is relevant is because that's that's the only professional real estate we have Um, you know on the worldwide web So let's make the most of it and make the most compelling story that we can To keep people coming back to our little piece of home on the worldwide web So i'm going to wrap up with for today unless you have any questions. I'm looking at questions via What you call it stream yard because that's the app i'm using but i am going to just jump over into my facebook group and My oh, oh it was dino. Thank you for the comments dino. I see you now that those comments were for you on stream yard It just said that your facebook generic user, but you are far from generic my friends. So thank you for commenting on the video If you don't have any questions, I am going to leave you with those three strands today It's food for thought as you go through your linked in profile And as I mentioned if you want even more assistance and more personal touch Creating the profile of your dreams Profile to profit is currently open for enrollment Enrollment closes this thursday when it comes back in the summer It likely will be at a higher price point So if you're looking to save a little money as you work through your linked in profile in 2021 Now is the time to do it because there is going to be a price increase as we go into the new season Thank you so much for joining me on this facebook live. I hope you have an incredible week And please do stay in touch DM me if you have any questions about linkedin. I'm happy to help Thanks for watching everyone. Bye for now