 From Las Vegas, it's theCUBE, covering Informatica World 2018. Not to you by Informatica. Hey, welcome back everyone, live here in Las Vegas at the Venetian, it's theCUBE's coverage of Informatica World 2018. I'm John Furrier, the co-host of theCUBE with my co-host, the next two days, Peter Burris, head of research for Wikibon, SiliconANGLE, and theCUBE. Our next two guests are from Deloitte, Leo Cabrera, who's the senior manager, and Rajiv Krishnan, who's the specialist leader on the engineering side, CDO side. Guys, thanks for joining us. Thank you, John. Thank you, Peter. So Deloitte's a leader in a lot of areas, obviously, doing a lot of cutting-edge stuff from what we're seeing on the blockchain, crypto side, tax side, also on the IT side, you guys have been integrated top customers. Here in data, Informatica's leading the charge, looking good with the trends, but the cloud is here, cloud scale, ecosystems developing. How do you guys see Informatica evolving going forward? I mean, honestly, great messaging, but they still got customers out there that have some old stuff and they want to bring in cloud-native, new data. What's the prospects for Informatica? For Informatica, so at Deloitte, we have this new strategy called Data Advantage, and basically we consider the inflection point between what we call industry 3.0 and industry 4.0, and it's basically now we want to get value out of the data, and our Data Advantage strategy focus on three pillars, data engineering, governance, and enablement. For us, Informatica is a great component and a great supporter in each of these areas, right? So through this strategy, we offer CDO services, we offer data governance. CDO, a chief data officer. Chief data officer, yeah. And we partner with Informatica to profile the data, to understand what will be the points in which we can find value out of the data, and of course, with a new enterprise catalog tool to do better governance for our clients. Rajeev, talk about the get under the hood. Obviously, the catalog is getting a lot of great reviews. Some people think that this is the next big wave in data management, similar to what we've seen in other waves, like relational databases, and every wave that comes on, this catalog, new kind of catalogs emerging. What's your view on this? Is it a wave? Is it like recycled catalog? Is it, is it, yeah. So data cataloging and data curation has been going on for decades, right? But it's never gained attraction, and it's never given clients the value because it was so manual, right? And it takes tons of effort to get it right, right? So what Informatica has done, which is absolute breakthrough, is embed AI into their enterprise data cataloging tool, right, which kind of accelerates the whole data cataloging, and then basically gives clients the value in terms of cutting down on their apex, in terms of how many people, how many data stewards you need to put together, right? So they modernize it, basically. They took all the manual stuff, put automation around it, put some software defined around it, machine learning. Is that kind of the secret to their success? Absolutely, and Deloitte has been partnering with Informatica for quite a while. In fact, we are one of the few companies that have a seat on their product advisory board. So what we see from the marketplace, we kind of feed into Informatica to say, hey, here's what you need to build into your products, right? So we've been doing that with their MDM solution. For example, we have what we have, what we call as MDM Elevate. So we build machine learning into their MDM platform and offer that as a solution. Similarly, Informatica has built the Clare platform into their EDC. So that's absolutely driving value for clients and we have a lot of clients that are already leveraging this. There's a lot of risk in platforms versus tools, right? I see a lot of data stuff out there that's like a feature, it's not a platform. These guys got a platform, right? So, but now the world's changing with cloud. How do you guys take that data advantage program or go to a CDO and saying, look, you got to think differently around the data? Correct. Can you explain your view on that? For us, data is now the center of everything, right? So any business who want to remain competitive in the future needs to get into the entire end-to-end management of the data, getting the value out of the data and also understanding where is the data coming from and where is the data going to, right? Of course, it started with all the regulations and now GDPR coming on Friday. It is a big pusher for companies to realize that governance is going to come. I don't think people are going to have a big party on Friday. They're not going to be a big party, or is there? Why 2K, there's a big party, nothing happened, right? Well, you never know. I mean, GDPR, you guys have a lot going on there. I mean, this is the center of the conversation. Yeah, I mean, we do have a lot of clients who need to be compliant on GDPR and Informatica is one of the tools that have already pre-established the policies so you can quickly determine where is the data that GDPR is going to be monitoring and looking for compliance on. So rather than doing it from scratch, right? So it takes a lot of effort. Well, let's build on this a little bit. So when we talk about different, as John was saying, different generations of data management technology, we're coming out of a generation that was focused on extract, transform, and load where every single application or every single new analytics application wasn't, you identify the sources uniquely. You build extractions uniquely. You build transformations. You build load scripts uniquely. All that stuff was done uniquely. Now, what we're saying is catalog allows us to think, to move into a reuse world. We've been reusing code fragments and gets and all these other things for years. In many respects, what we're talking about is the ability to bring a reuse orientation inside the enterprise to data. Have I got that right? You got it right. But the most important part is how to get value out of that, right? Because data management. You get value out of using it more. Right, exactly. And understanding how can improve your operations or the bottom line or reduce the risk that you have in your data, which is basically what GDPR is about. And one other salient point is, and where we see Informatica bringing value is their completeness of vision, right? So when you talk about GDPR, you need different aspects, right? You need your data integration, whether it be through cloud or on-premise. You need data governance on top of what you're cataloging, right? You need security, data security, right? So it all comes together in the whole Informatica-hospital solutions. And I think that's where you see value as supposed to like pockets of value. Guys, I got to ask you the question. We've seen many ways. I think that's a big way of this whole data wave. But you guys, you have a term called Industry 4.0. Industry 4.0. What is industry? That's a Deloitte term. What does industry 4.0 mean? Can you define that? You want to say that or? Yeah, sure. So we've seen, you know, revolutions in terms of technology and data, right? And we've seen, you know, people going from kind of the industry revolution to the dot com era. What we term is industry 4.0, that where data is a new oil, right? So data is an asset that needs to be completely leveraged. Not just to look at reactively and retrospectively like, how do we do, right? And not even just for predictive analytics. We've seen that for a few years now. It's also about using data to drive business value, right? So are there new ways to monetize data? Are there new ways to leverage data and grow your business, right? So that's what industry 4.0 is about, yeah. That's awesome. Well, we've got a lot of things going on here. Thanks for coming on theCUBE. We've got a couple more questions. We've got a lot of dishes going on. They're preparing for the big opening of the Solutions Expo Hall. We're in the middle of all the action. You're out in the open, it's the queues. What we do, we go out in the open. Final question is around the CDO. Who should the Chief Data Officer report to? The CIO, the board, what are you guys seeing? Because the CDO is now picking a strategic role. If data is the new oil, if data is that fourth wave of innovation that we've seen over centuries, what does that mean for the Chief Data Officer? More power, why is it reporting to the CIO? Why is the CIO reporting to the Chief Data Officer? What's your take? Traditionally, our clients in the past were the mandate for the CDOs were more in the data governance, right? As of today, it's going more into enabling the data, right? So more the analytics case, cell services. So we'll see clients going from the CDO, moving from under the CIO into the COO and into the CMO in some cases, it's more about marketing. However, at Deloitte, our proposition is that companies should do a big shift and fund it the new data function as a totally new vertical next to HR, next to finance, right? Which have its own funding and the CDO being the leader of that function reporting directly to the CIO. More enablement side, the CIO handling, you mentioned three things, engineering, governance and enablement. So the CIO will handle engineering, not just IT, it's engineering, full stack developers, possibly our cloud native developers. Governance could come into policy, normal stuff we've seen, enablement, more tooling, democratization kind of things. Yeah, yeah. Yeah, I mean what we've been seeing in the real world is you have, for example, a finance transformation that the CFO heads, right? So there's a lot of traction at that point to kind of bring the company together but then that soon fizzles out. Sometimes you have a, it's a CMO bringing on a marketing campaign and analytics initiative, right? There's a lot of traction, then it fizzles out. So you need somebody at the chief data officer at the C-Suite level to maintain that traction, that momentum in order to create value out of data. What it seems though the key issue is someone who is focused on data as an asset and generating competitive returns on data as an asset. Right, absolutely. And the reason why it could be the CIO, it could be somebody else. Historically in IT, the asset was the hardware and the argument here is that the asset is no longer the hardware. It's now the data. The data. So whoever, whatever you call it, someone in a group who's focused on generating returns out of data. Yes, but it has to have that executive level and that new talent model that we're proposing, right? Where everybody knows a little bit of data in a sense. Yeah, and the other thing is that I mean, think about this role that's dedicated to creating value out of data, right? So you can understand how we create value in one function, take it to the other function and tell them, hey, here's how I've helped finance, right? Get more value and then use the same thing in marketing or sales. So it's also the cross pollination of ideas across different functions in an organization. So a role like that is helpful in terms of driving it. Which is to say that data could very well become the next shared services organization. That's right. Because you don't want your salespeople to be great with data and your marketing people to be lousy with data. Correct. I mean, you're totally right on that. That's what we're proposing, right? So data being another vertical in the entire business. Deloitte bringing all the action here on theCUBE with all the data they're sharing here to you. This is theCUBE. I'm John Furrier with Peter Burris. More live coverage, stay with us. We're here in Las Vegas live for Informatica World 2018. Day one of two days of wall-to-wall coverage here out in the open bringing you all the data. This is theCUBE. Stay with us.