 Okay, for the last couple years I've made over a million dollars a year from a weekly email that I've been sending to my database since 2007. What's up everybody? Ricky Kruth here. Welcome back to my channel. So today I want to talk about my weekly email, which has been the entire foundation of my real estate business. It is the glue that holds everything together. I built my entire brand around this email and for me email is just the way to go. People are checking their email constantly. You probably check your email 50 times a day, all right? So if you brand yourself through an email, okay, and you brand the subject and you brand yourself and you have incredible original content and you do it consistently, then you're going to win in whatever business that you're in. Before we get into all the details and everything, I want to let you know that this Thursday I'm going to do live training right here on this YouTube channel and I'm going to go in depth about the weekly email. I'm going to do a screen share of my computer. I'm going to show you how I create it. I'm going to answer questions. If you have questions, be sure to tune in. Ask the questions and I'm going to go a little bit deeper than what I'm going in this email. Today I want to talk about more of the philosophies behind it, why I do it, and stuff of that nature, and this Thursday I'm going to go in depth about how I do it. And by the way, this is the first time that you're seeing me. I want you to know upfront that everything I do here is 100% free. I'm not trying to sell you anything. I just want to share everything and what I'm doing in my business that has made me successful and that way you can take whatever you want out of it and go succeed yourself. So with that, I have a couple more tools for you here and the link in the description will take you to Constant Contact where you can get my new e-book which is called How I Make a Million Dollars a year using email. You also can start a free trial with Constant Contact which is the company that I use to do my weekly emails and they will give you the exact email template that I use on my weekly emails. I will also link my last week's email in the description below so you can see an example of what I do. So I'm just trying to give you all the tools that you need to make this happen. And my rebuttal of that is if you're not doing it every week, if you're doing it every two weeks, if you're doing it once a month, then people start to think you're a slacker. Okay, it's not frequent enough. People get hundreds of emails every single day. Okay, if they can't handle one a week from you, then what are we doing here? Are people going to unsubscribe? Yes. People are going to unsubscribe from your monthly email, from your bimonthly email. You're not going to prevent people from unsubscribing. Okay, so trust me when I say I've been doing this since 2007. I've made over a million a year for the last two years from this exact activity and I'm here to tell you that this is the exact frequency that you need. Okay, don't alter what I'm doing here. Do it every single week on the same day of the week forever and they're going to love you. So the subject needs to be the same every week. It needs to be whatever you want it to be and the date. You know, I'm in real estate, so I do Gulf Coast Market Report and then the date. It's been that way for 12 years now and the subject brands itself. When you change the subject up, people kind of get, again, it's kind of lost in the mix. Okay, they don't recognize the subject and they're just going through all the other 100 spam emails they're getting and yours could get grouped into that if they don't recognize that email subject line. So the subject line is really important. I think it should be the same every week so that you're branding not only yourself and the information you're providing but also the subject line so they know what that is every time they see in their inbox. Another thing is original content every week. You need to create this yourself every week. Do not do automatic drip campaigns. Do not do the automated emails. People want original content and not only that, they want original content from you, the expert. They're professional that wants to help them through and consult them through whatever it is that they're trying to do. They want to hear from you every week and know what's on your mind, what you think, what's going on in the market, so on and so forth. So it needs to be original content and this is where you're going to win. If you do automatic emails, there could be a good chance that you're not going to catch the same traction at all. Matter of fact, I know you're not going to catch the same traction at all as far as building your brand, especially if there's a couple other sales people in the same area sending the same exact automatic messages. It doesn't look good. It needs to be original content and I spend the time to create that every week. It takes me about 30 minutes to an hour to create this email and send it out and this is a way I can scale my business. It doesn't matter if there's 5,000 people or 5 million people on that list. It still takes me the same amount of time to create and send that and make that impression. Speaking of impressions, I did an email a couple weeks ago called email open rates don't matter and I went in depth about why the open rates don't matter. Everybody's concerned with open rates. More interesting to me are the people that didn't open it but saw that in their inbox every week and knows how consistent it is and is really on your team and really wants to do business with you. They're just not ready yet. I would really highly suggest if you haven't seen that video, go back and watch that video as well. There's a lot of good information there. When you do this email every week, it shows how consistent you are. It shows how dependable you are. It shows how professional you are. It shows how knowledgeable you are and through the original content it shows how personable you are. They get a little bit of your personality in that email. Even though they know it's a bulk email, they still fill a little bit of that personality within the email and that's what helps you win them over short and long term. The weekly email to me is basically a net on the backside of my business. When new clients come in, whatever happens there, we do a deal, we don't do a deal, either way it goes, that net catches them forever. They now get that weekly email and I start to brand myself. A lot of the business I do, most of the business I do, really a good percentage of it is from people that have been getting this weekly email and five years ago they met me. I cold called them, maybe I showed them some property, whatever the case may be. They started getting this email that didn't do a deal at the time. Five years later they're ready to do something. Who are they going to call? When you do this with every person you meet and this email database just starts to grow and grow and grow and grow, it's a snowball and after a while you start to reap the benefits of all the people in your past who now are ready to do stuff and it just grows and grows and grows. It's an incredible way to build your brand, to build your business and to really put your business on autopilot because when you build it up to the extent that I've built it to, I don't have to make hardly any calls anymore because I have so much business coming in through repeat business referrals and referrals of referrals. This is how you capitalize on the relationships that you build and those great conversations that you have on a daily basis, even if they don't want to do a deal today or not. This is how you capitalize and if you have a great conversation with somebody, they like you enough to do a deal, they're just not ready yet. That's where all the success is in any business really and if you can capture those people with that weekly email after you've made this incredible impression with them face to face or voice to voice, now that person is worth 10 to 20 deals to you over the life of your career in this snowball effect business that I want you to create. I want you to create the same type of business that I've created where you've made so many calls that now people cold call you and say I'm ready to do this, I'm ready to do that, I'm ready to buy, I'm ready to sell whatever the case may be and you are their real estate agent. So I'm really looking forward to this live training Thursday. Be sure to subscribe here and also go to zero to diamond.com and sign up for the absolutely free real estate coaching program. Be sure to comment below if you have any questions that you want me to address during the live session. That'll make it easier for me to know those questions up front going in rather than all the comments because there's going to be thousands of comments and sometimes it's really hard to decipher through all those comments. If you comment on this video I'll know going in and I'll be prepared to answer that question. So thanks for watching. Let me know if there's anything in the world I could do for you and we'll talk to you soon.