 How young artists can market themselves You know get their brand scene And what to do when you have money problems In a sense Welcome to the show Kari wu sana Welcome We're also happy to have you Mazi DJ kudos Mazi yo seti me kwa moto sana Thank you That is how we do it So tell people who you are Just a little bits You can add some more So Innocent Matara Is a TV producer by training Social media manager And also now Aventured into the music publicity career These came through because Nime wakna wa sana wengi And because Nime kwa niki skia wakili ya sana So I thought it twice Why not to be at least Advising them As a TV producer Someone who's been in the industry So at least me wapia tips On how to just Get visibility and grow their brand Ya so in short Today I'm a music publicist Niki tokapale inje TV producer Ya So we start up with a brand How do they brand themselves So branding essentially is the biggest thing That anyone out there would wish to Half grow So it's done something Inge kwa me kuja kwa set Alafa me ka aja eka talo kwa kwa apu So ukizumin kwa kwa yo makabuk Inge kwa na lose value But because a maker something to show his brand Is getting at least something out of it So branding is essentially What puts you out there For people to notice you Na kama we nimsanim dogo The thing is Kuna so many ways to brand yourself One is using social media Ensure that ukona Kila platform ukwa apu Kama ukwa telegram ukwa Ukwa Twitter ukwa Facebook Ukwa IG Most of the artistas inginia unapata Aida tu wakwa IG Na wakwa YouTube So utauliza what happens to Twitter What happens to telegram So apu unapata wana lose Wengine badu unapata Wengini me work now na wengini wana come kwangu Awakwa ata spotify Awakwa iso online platforms So basically Kama unataka kujimaket kamamsani Mbona udungengu Kama yadidas Na unezawa t-shirt Inye me printi wajinaya ako So iso ni zile basic Anza kuwa anguwa yako Desiini yako Watu wa sume yu label Adi Every time unapita wako like Kumbi wendu unani So it's simply Everything unava kama weni upcoming Print your own logo Place them on your Products It's easier that way to market them Because it will charge any fee But it will give you Visibility Uki onekana kwa mat maybe Na Let's say me innocent Nani me printi t-shirt angu innocent So every time Every kilam set ako like Bona t-shirt zako zotezimani ko innocent So unapata kuna wasengi Na wata kuuliza Na jinako innocent matara Wana enda social media wana search So unapata contenti ako Nia kufraisha So that is the easiest way Yaku g brand Then secondly Uki takaku g brand poapia Work with existing brands Zenye zisha g make So in this case Weni upcoming Na una takaku Penetrate Anafanya your type of music Na maybe Musa kuna more followers Kukuliko So in that way You will be borrowing their followers To bring into your brand So some will like your brand And that is how you can grow easily So those are some of the ways That an artist can brand themselves Yani make sure na vangu zi kona label Yaku zi kona logo Yaku zi kona gene Brands that are already recognized Those are simple steps I am from branding, what next So from branding I tend to believe that We go to marketing So you have a brand How do you market your brand So there are social media tips On which you can use just to brand yourself For example Facebook Statistics year 2021 We have 8 million Active users in Kenya Facebook alone So you can use your market Facebook is so big You can use YouTube YouTube 2 billion hours Is watched daily 2 billion hours So you can use YouTube Sponsor that song If you sponsor that song Inna fikia wa se wengi But Apokwa sponsoring Is a mistake people do Kunaile unne zai ka post Then you sponsor But you need to know The target location And the target audience That you are sponsoring the song too For example Naka un toka kaiole Una juango maza Kama gengeton sana sana Amazo rap za uko Azita skezua kile Unona to ambiyonu kweli Sponsoring that On that region that you are sponsoring Make sure ni islando So everyone within islando Monyataku anengia pali YouTube Songi ako ina pop up Kama add Then wakipenda mysteries ako It's easier ku like or subscribe Ukiyenda Facebook the same Kuna yu targeting Na targeting is very important Because ina kupia option ya Age, ina kupia location Wana interest So interest ukiyenda pali Unangali interest utangali Wasa unapenda regi Wasa unapenda gengeton Wasa unatumiya iPhone Wasa unatumiya Samsung So if you target your songs correctly Una pata ita fikiya wasa When you are the right audience Yes Kuna yu then kuna consistency In marketing where Mi wambia wasani Kuna consistency yaku market Yaku market So this is posting Kama weni msani Weni kiyo yajami So everyone wants to know What you are doing every day So atatakaku jwa Asubu yu namkaga una pigazoezi Lanchu na yenda Wapi saapa ume Nini ume mitwa sani wagani So kuna kitu moja If you are doing that also The video quality is top notch Wana jwa akunam sa yandaka Umuweke masida kwa IG Wasa yu umuwa sani Nini wasani So mi wambia wasa Maze if you are putting Instagram is for visuals Ensure your pictures are dope If you are putting videos on YouTube Ensure they are dope That is how people will like that So the major problems Artist face Of course ni branding Iona mbia waju hangi wakunashidea branding Zen yuwa wana semanga ni marketing Finances Wana pesaya kurekod So how do artists deal with problems Sina pesa unimenda studio It's too expensive That's why jatwangoma in one year How do they work that out? One thing we should tell those artists Music is business Music is investment So investment is Awezi takaku Kujenga goro na una do Una una Kamuna ingi akumziki Just know that it needs Money It doesn't need much money But it needs a little bit money So for example