 I'm glad to be back. I appreciate it. Busy day. Ah, I wasn't that busy. That's really busy. I don't think I've slept for three days, actually. Okay, we're with Dave Vellante. So SAP is ending the show. First tell us what happened this week. Give us the highlights. You've been talking to all the customers. You're talking to all your executives. Went off great. Got Van Halen tonight. It was the quick sound bite. Theme of the event was run like never before. So a lot of never before moments that happened to the events. New products that no one ever seen before. New markets. Getting four CEOs on stage to tell their story. Some amazing demos of what it would be like if we had billions of data records and one thing. Lots of the big theme. Never before. In fact, you get extra brownie points if you manage to say never before four times in one sentence. So Jonathan, we always talk in sports analogies, right? Love sports. We did the pregame and we said, all right. When you guys met before this event, which obviously a lot of planning, what did you have to accomplish? What did you say you had accomplished to quote unquote win the game? And did you do that? Yeah. So the short version is we have a couple of metrics. Everyone loves the word metrics that talks about success. One of the metrics is simply did enough people show up and we blew through that metric. Many more people showed up than we even hoped. A more important metric is do they like what were the stories we're telling? Do we get fall prey to the plan of just saying what we want to talk about or do we talk about what they want to hear? And the initial feedback has been phenomenal. There have been customers talking to other customers rather than us just viewing new technology at them. And the final and the most important one is do they walk away from this event knowing about a product they didn't know before and starting to think about whether they might buy it. And that number is likely not to know, be known for several weeks, but if passengers are any guy, there will be off the charts as well. So what was the attendance number? I heard 17, 18,000? Yeah, so people that live in this event was around 20,000. And then if you connect the connected social media presence all that, that takes the number up to 75,000. And if you know that we do this event... We had 108,000 yesterday, so I had... What did we do today? 108,000. What did we do today? 108,000. We should add yours? We're over 200,000 in two days. Well, never mind then. I can revise my numbers. There you go. Gotta revise the numbers. The video that you ran, here's just some really good videos into keynotes. They're gonna be available for public... They are. They're on YouTube now or go to sap.com. Can we put them on our site? Of course. Okay, cool. I really love the videos. They were fantastic. Now you were saying that because I'm the video guy and I run marketing or did you really like the videos? I really like the videos. They were like really good ad unicent. We're really entertaining. And remote SAP. You really got the message. It was all the new ways that SAP can help your businesses, whether it's through mobile or in the cloud. It was eye-popping. It was great popping. It wasn't like boring, you know, Are you a sports guy too? Love sports. We run those during sports games. In fact, if you... I'm sorry, I might ask. You guys New Yorkers? I'm New Jersey and Massachusetts. Well, if you're a Yankees fan, you can actually see those ads in the Yankee Stadium as well. Well, we haven't had Reggie Lewis in the queue yesterday, by the way. No, no, no, no. Reggie Jackson probably. Mr. October. When we go back to Reggie Lewis, I don't know. Hey, if we had Reggie Lewis in the queue, that would be part of the... He dies. He dies. He dies. A basketball player. I remember. So, Reggie, I'm a Renaissance fan, so it's game, but... Sorry, I got red... Well, we can change the story, then, if you want. I want to talk about the customer, because one of the feedback we heard here in the queue was there was a lot of customer activity testimonials. That was a good call. The buzz was that that was risky, right? Putting customers on stage with the CEO. Yep. What were your thoughts there? It was also a good call, but, I mean, were you nervous like that? You know, in the end of the day, you've got to trust that customers will tell the stories they tell. And some things work really well, some things not so well. If there's feedback we need to improve parts of the story, that's great as well. That's actually our strategy, which is honest, open feedback. It's why, in social media, you've just got to get the feedback. So, it worked well. By the way, it wasn't just on stage. I don't know if you've got a chance to wander around the other side of Sapphire. It's a million square feet, so you might not be able to get to... There's a meet our customer fill of the voting, where we actually invite customers to talk to other customers, get rid of all the SAP employees and tell it like it really is. All right, so tell us some of the feedback that, you know, you didn't have in the main tent, but obviously you got some critical feedback. What do you have to do better? What do you have to improve on? I think, you know, the number one thing is we're getting big. This event is almost too big for this venue. And one of the questions is, what do we do next? Do we go someplace else? There aren't that many places? Not Vegas. Yeah. That's the question. You might have to go to Vegas. You might have to go to Vegas. Probably not. We're here next year, by the way. For those who want it, we're back here in Orlando next year. We spent a lot of time in Vegas. That's why we... You go there too much for events? Yeah, it's all California companies. They'll have events out there. That's right. The second thing is, okay, I got it. I love this, but how do I take it back home? I'm just one employee from my big company. How do I capture this? So we built an online site. There's a safarnow.com. But that's our content. We might need to do more of the... catch the social content, the impromptu conversations. Maybe you guys need to help with that. Maybe we can't just have one locations. But we need roving reporters. So here's just yesterday. We had Oliver. We had Reggie Jackson. Can your viewers see this? Yeah. Is it live yet? It's on the network, yeah. Yeah, great. And this will just grow and grow and grow. Last year's had about 18, 20,000 views. And that's just this page. And of course this content lives on YouTube. And you know how it is. We want to thank you guys for helping us get here. Supporting us with the space and the connectivity. We really appreciate it. And our audience likes it. One of the things we want to do is the customers tell us is we got to transform this event from three days in May to something that helps them all year round. And frankly, your site helps us do that. Well, we're excited. We're expanding our video operation. We talked about that last year. We're really impressed with what you guys are doing in the trend. So we thought very impressive positioning and memory things we cover. The question that we had at Schnabe and McDermott yesterday was big data. Why not big data? Now, Schnabe then said to me, well, we are a big data company because you are. Everything you're talking about, mobile analytics. Wow, big data. He didn't want to be sort of a hype Saturday. So the way you get points for not big data washing, but... Well, a bunch of people say, hey, big data. And this relates hard. It's hard to define what you point out. But that's what people want. It's the big data message. You guys are a big data company. We are a big data company. The only thing I agree with Jim is don't use the hype word. Do people want big data or do they want more accurate answers? Do they want fast response? Do they want better quality? They don't want big data. There's just a trend that there's more and more data and they want a problem to solve that. So we said, let's go solve the problem and not just use the buzzword. See, we've been tracking the Hadoop community and then we see two things forming that's interesting. And the jury's still out on the big data. On one side, it's Hadoop open source. That's big data. On the structure, again, the crazies over there doing all that stuff. And then there's the transform your business. Well, you know, that's not fully a big doubt. Okay, fair enough. You know, HBase, for example, so database is great. We use it, but it's not fully commercially great yet. On the other side, big data means revolutionize your business, change how you instrument it, collect data, process improvement, and value top line. So that's the side we're on, as you know. Yeah, and that's that's becoming much more seed level and developers. So, like, as the developers start growing into big data, that's data warehousing, it's business intelligence, that's your wheelhouse right now. Exactly. So what I would say, somebody said, are you big data? It was like, if you were in the Shawl's keynote and Haas's keynote, you saw a hundred terabyte machine, right? Doesn't get much bigger than that. I think he said it was the fifth largest database on the planet, right? You can get that data stored there, available on your mobile device in the cloud, because you don't have to have that hardware on your site. We're a big data company. So I totally agree. That's why I wanted to get out there. Well, John coined last year the term big fast data. That's what we took away from Sapphire last year. You know, so big enough and definitely fast. I mean, we're hearing... And then available the way you want it. Well, one of you guys, a kid who was sent from SAP said, it's not just big data, fast data, little data, it's the right data, right? So that was an interesting sound by I tweeted that, but that seems to be the theme here, is that data is known, it's out there, people understand the value proposition of using data. The thing that I like is the real-time side of it. So like the in-memory thing, we have in the hard time getting SAP folks to tell us, what is real in-memory really about? Oh, I'm happy to tell you that. And so to me, it's real-time. Can you expand how you are telling that story of in-memory? So, yes, it's real-time, but I'd say look at it, which is you get answers to many questions faster than you would before, and that's good. But it's not because of the one answer. Think about us as human beings. We rarely know the question we want to ask, and when we see the response to the first one, then we go, oh, I should have asked this question and that question. And so what happens is, it typically takes 7, 10, 12 times to get to the answer that you really wanted. So that time period gets dramatically pressed. Request. That shortened. Yeah, that's the word compressed. Couldn't come up with it. Brady Lewis. Yeah, exactly. The more important thing, though, or the equally as important thing is, there are a whole bunch of layers. There are databases and infrastructure and all that, and with in-memory, all that goes away. It's much less expensive. So talk about your role, and I said EVP, but you're now the CMO, right? I am the CMO. The CMO is the, okay, maybe it's EV last year, but so we talked to a lot of your guests, and we talked about Hon, and Hon was over-communicated this year. He was everywhere. He was on the core platforms and the keynotes, real disruptive enabler, but he came up with Oliver, who's been said, with four steps that Hon so put out, you know, side by side, data warehouse, Hon on your key. So I asked Hon so last night, what's step five? And I want to ask you the question, because you're CMO, you got to figure out how to pack into the positioning, because you're no longer an ERP company. We are not? You are a big data company now, you're a solutions company, but now, step five is, he wants to be the Apple App Store in the world business, which is kind of what he said. So see that that's a big position. How do you get your arms around that as a CMO? How do you work that into where you are today, given that you're transforming this massive business? So I'd say two answers to that. The first and the simple answer is, we already tell them the story that SAP isn't the company you thought it was, right? That come all the way back to the way we started on the show, which is run like never before. Yes. But when we tell the story, we got to start from customer value. And so the step five to me is, give us your toughest problems. Give us the grand challenges. Give us the things you always dreamed you could do, but couldn't do. And we'll solve those problems by using the combination of mobile, cloud, and memory, all that. That's what you're going to see next. Awesome. What about the developers? A lot of things here was the App Store. And you got the business object guys, you got the app guys out through the analytics, and you got the core ERP kind of bridging together. It's emerging. How do you market that? What's your strategy there what are you thinking about? So you don't really, so one of the things that developers don't want to do is get marketed to, right? True. Developers don't want to feel like that you're cramming stuff down the throat and try to get them to think something is red when it's really green or think something's big when it's really small. So what we want to do is create a community where developers can talk, ask questions, and collaborate. So we're going to use primarily social media techniques which is connecting people to each other, giving them access to software. Credibility. Credibility is a good way to do it. That is what marketing is becoming. That is becoming a source of value. Developers want a source of value in their marketing and you can provide that. And I think that's what it's going to take to get to the billion users that Lars talks about, right? I agree. I thought the content this year was much more authentic and real. So I think that you just hit the word which is marketing for reasons that's maybe not great has turned into a four letter word because we think it's make up something that's not true. Yeah. Sell something. Sell something. But in fact what marketing is is just be yourself and help people find information. If you do that then you're helping people buy not selling them things. Well we're inside the cube. This is one of the purposes of the cube is to share knowledge. Appreciate that knowledge. What's next for this year? What's on your roadmap for this year as CMO with SAP with all of this greatness going on around you? So one of the things we want to do is use non-traditional ways to get the story out. So if you had a chance to wander around you'll actually see a lot of sports analytics here. I don't know. We talked about Reggie Jackson. We talked about that. And we got some golf over there. We saw golf as well and tennis and baseball and we talked football, etc. So what we're doing is saying those are analogies in how you run your business. If you can improve the game of baseball if you can improve the game of football if you can run safer run faster win more games you can do that in the business world expect to see a lot more of that. Awesome. Well we love sports analogies we're huge sports fans. This is the ESPN of Tech on Anchor Desk. This is the end of the session. Thanks so much for having us here. Appreciate the conversation and we'll see you next year. Sounds good. Sounds great. Thanks for coming on. I appreciate you stopping by. Okay, not in Las Vegas. Not in Las Vegas. See you in Las Vegas. Very successful show at SAP. That's a wrap from day three SiliconAngle.tv SiliconAngle.com Thanks for watching. That's John Becker CMO of SAP. We'll see you next week at EMC World and then on Wednesday at the HBase conference in San Francisco and then the summer tour after that and keep on watching but we'll see you next time on First Van Halen. First Van Halen.