 So it's been a crazy few years with iFundWomen. We're approaching our fifth year anniversary. But essentially, that's how iFundWomen was born. We're like, we need there to be a fundraising platform through rewards-based crowdfunding for women who are raising money for their businesses, right, where we can create this alternative path for funding when those other more traditional paths are not an option, right? If women are getting around 2% of the VC capital out there, we have to come up with some other options in order to close the funding gap, which is, you know, our North Star KPI is just getting as much capital into the hands of women-owned businesses as possible. That's what we do here at iFundWomen, and we know that it's not just about the funding. It's about also creating the access to the coaching, the educational resources, which is another thing that we found was lacking when we were crowdfunding ourselves, right? There was no intuitive way for us to really learn how to do it. And again, learning how to raise money through crowdfunding will set you up for success as you go on to raise follow on capital throughout the lifetime and lifecycle of your business. I was first raising money. We were in San Francisco. This is probably 2014, 2015. And I remember, you know, this was eye-opening to me. So, kid from Massachusetts. And then I was like, oh, interesting. Everybody that effectively is getting capital is getting capital because they went to the same schools or they look similar to the individuals giving them money. And it became very apparent to me. I was like, oh, I see. This is really a game of like, and to some extent it's human, right? It's like I'm betting on people that look like me. And when it came to some of the females that I knew, they had a product and the VC might say something like, oh, I'll ask my wife about that when I get home because it's like they know nothing about that world. And it's one of these things where their wife is also not the major market, right? Their wife probably travels a different way and uses products from a different setting that maybe they're not working. And so it was almost like you get alienated quickly without even recognizing it. And it was a problem that I learned myself firsthand. Obviously we raised capital and everything was great. We were also in tech. And so to some extent people were like, oh, tech, that makes sense. We love tech, blah, blah, blah. But when it came to some of these other products or other platforms, it felt too risky for them because they had never seen it. Yeah, that's the beauty of crowdfunding. And particularly on iPhone women, it's democratizing the way that we raise capital, right? And you go out there and you're talking to people in your own network and you're solving a meaningful problem that likely you yourself are experiencing and you retain 100% control over how this business goes to market, how you're raising the money, the messaging. This isn't equity. No one's taking a piece of the pie as you go out there and raise this money. This is debt-free capital that you're raising in order to really grow the business, grow a sustainable, smart business. Was that on purpose that you guys set it up that way? Did you ever think about it like the equity platform, but then it gets super technical with legalities and SEC? Yeah, it was purposeful for us to begin our journey with iPhone women in terms of the funding component being rewards-based crowdfunding, right? But we have big plans ahead and we wanted to continue being at the forefront of offering as many funding options to women entrepreneurs as possible, some of which will be debt-free and some of them may not. And stay tuned for more information on that. But that's always part of our roadmap is how can we continue to innovate and cast as wide of a net as possible in terms of making access to capital as accessible as we can.