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Entrepreneurial Marketing: Marketing Mix Management - Create Market Strategy Around Customer

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Published on Apr 30, 2014

This video is part of Kauffman Founders School
http://www.entrepreneurship.org/found...

Kauffman Founders School series feature Powerful Presentations with Nathan Gold, Intellectual Property with Peter McDermott, Founder's Dilemmas with Noam Wasserman, Entrepreneurial Selling with Craig Wortmann, Startups with Steve Blank, Surviving the Entrepreneurial Life with Meg Hirshberg, and the Lean Approach with Steve Blank.

©2014 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact FoundersSchool@kauffman.org.

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