What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Nir Eyal is the author of the best selling book "Hooked: How to build habit-forming products".
About the Speaker: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, The Atlantic, and Psychology Today. He is the author of the bestselling book, "Hooked: How to Build Habit Forming Products."