 So we're here at Hisense and who are you? My name is Amy Lussig with Hisense. And here you have a beautiful 65 inch TV. This is a 4K HDR. 4K HDR compatible with great smart TV features including web browser. We also have local dimming in this panel and will be available probably in the next month or so. It's a 65H8C. So this is $999 less than $1,000. Less than $1,000, you can own 65 inches of premium features in your home. And this is MSRP. There could be some Costco's or what you call them in the US. All these stores, they could like Walmart. Anybody can just sell lots of them. They can feel they can sell the product, yes. And that's amazing to have a 65 inch 4K HDR. How popular do you think this is going to be? I think this TV honestly is going to do very well because we already did extremely well in our H8 series in 2016. Our 55 and 50 inch both sold out in many of our retailers. So for this TV, it's going to be an excellent, excellent purchase. So Hisense is growing the business in the US? Yes, yes. Hisense is planning to take on the top three by 2019. Right now we're number seven in the US. But our goal, again, is to be in the top three by 2019. In China, you're number one, right? China, we're number one for 13 years strong. We're also number one in Australia and South Africa at the current moment. And you even have a giant one up here, 86 inch. That's a beautiful 86 inch. H8D series, yes. It also will retail for $5,999. We look for this to be available probably April, May, time frame. And then you have a ULED, which is your technology. Let's check those out. Oh, we love those. Come this way. So let's check the 65 inch ULED. So the 65 inch, this is our H9D plus series. This TV is loaded with features like ULED. It carries 20 patents by Hisense. So the cool thing about it is how many companies do you have here with ULED? None, because we have so many patents on it. But there are others with OLED technology, which we feel this is the answer to OLED. It's three times brighter, has a longer life than OLED, and it doesn't have a break in period like you find on OLED TV as well. So for the price point, your consumer can take home a top of the line ULED technology. You can go up to 75 inches for $59.99 for the top premium flagship at Hisense. Which is a huge display. And then you have a backlighting technology that locally changes brightness everywhere on the screen. Yes, it covers four basic pillars. We're all about picture quality, brightness, motion, color palette, being able to manipulate all of those colors to a wider color gamut. And for a 55 inch ULED, which is quite awesome, it's affordable, right? I got very affordable. The pricing will be, I'm sorry, launched when we take this to market, probably April time frame, but very affordable for every consumer. And that's what's important about TV. Is it $12.99 a round or less? Something like that, right? I think it is, right around that $12.99 for $55.00. MSRP, MSRP. And so basically, people, if they buy that, it could be kind of like a competitor to an OLED right there. Absolutely. Which is three times more expensive. Exactly, and three or three times brighter. And here you have a 70 inch. Yes, this is a 70 inch H8D. This has local dimming, amazing picture quality with HDR compatibility, UHD upscaling, it has great smart TV with web browser. All the great features our customers are looking for. And here's 75 inch. And you always sell this together? No, this is actually new this year in 2017. Heissens will enter the audio market with soundbars ranging from $79.99 to $2.99.99. Some without a subwoofer and then we go up to that 5.1 with wireless rear and subwoofer. So very exciting to be able to compliment our Heissens TVs with Heissens soundbars this year in 2017. So I guess Heissens has a huge display factory somewhere. My gosh, it's about 430 acres in Qingdao, China, but that's not only our only factory. I mean, we have, that's also an R&D center. We have 5,000 engineers, but we also have a factory in Mexico, it's called Himex. We actually purchased that from Sharp when we acquired the licensing agreement. So we actually manufacture and distribute products here in the U.S. from that Himex facility as well. And here is something amazing as, I'm looking at a 65-inch 8K display. Oh my God, is this gonna buy this? No, you can't buy this right now. It's not available in the U.S., but it is showing a technology capability by Heissens. With 8K, you're looking at 16 times the resolution. So you're getting beautiful detail that you would not ever see in 4K imaging. Right now, we are going into this realm of 8K over in China. It's being platformed there. There are some test runs. So the good news is Heissens is ready for 8K. So Heissens is a future-proof company? Future-proof company. We're always doing research and development. 5% of our sales revenue goes right back into R&D every year at Heissens. And here we're looking at, I think, is a 4K. This is 4K, and this is, it's passed before. So you usually have these two models, what size do you use? The 70-inch is 34.99, and the 75-inch is 59.99. This is our flagship model for 2017. It has ULED technology with 20 patents. It has ultra HD premium for HDR. So it reaches at minimum 1,000 nits, but goes beyond that in luminance peak brightness. So for your customer, when they're looking for brightness and color transition from ultra HD premium, they're getting the premium experience. And there's a lot of companies around the CES showing different smart TV systems, right? Yes, yes. And you have smart TV. Is it based on Android? Do you talk about this at all? No, we do talk about it. It's not based on Android, though. We actually base our own smart TV by Hisense R&D. So it's our own platform that we've built from the ground up. This year at What's Exciting's, we're launching more amazing apps for our consumer for the cord cutters. We wanna make sure that we can provide a lot of content from a lot of the providers you see here on the TVs to all the display tags you see on the wall. You know, of course, Netflix is very big along with YouTube, Amazon Instant Video. We have AOL.on, many, many, including regional apps as well. Those for the South Americas, the Europe, Asia, different channels that our customers can tune into. So this Amazon video right here, I see YouTube, Netflix. It's a great way to get 4K content, right? Yes. And maybe it's the top way to get 4K content already. 4K content is definitely growing. Our goal is to use our 4K Now app that has been installed in our TVs. It'll be an aggregate for all 4K content from top providers like Netflix, YouTube, Amazon Video. So we will be able to take their 4K content and house it in one app. So it's very easy access. And you also work with Roku. So that's a popular platform in the US, right? Very popular platform in the US. We started Roku with Full HD and we're very successful. We find our reviews around 4.6 or higher out of five on our Roku panels. Again, very well in Full HD. This year, we're launching 4K Roku TV in two different series. So again, being able to cater to all consumers who want the easy access platform of Roku. Plug and play, ready to go. We're now at 450,000 TV shows and episodes for our consumers and 4,500 channels. That's incredible content for our end user. But the exciting news for Hisense is the 4K, being able to offer 4K Roku, 75 inches will launch probably in summer 2017 for $19.99. 75 inch. 75 inches, Roku for $19.99. And the 65. The 65 inch, I would have to get some pricing on that. It's probably maybe similar. $7.99 for 65 inches. $7.99, that's, the Roku is $79.99, and this is $7.99. This is, it's very affordable to get. Everybody should get a 65 inch this year, right? I would definitely run out as soon as you see them and buy one because they're not gonna be around long. We'll have to keep replenishing. Yes, they do have HDR compatibility. They have local dimming technology on the R8 as well. The R6 will have amazing features like HDR compatibility as well. With that price point, you know, that everyone can afford in their home. And so this is Roku with tuning and stuff. Everything happens. Everything is within the system. It's all there for you. And has it been picking up the curved? So, Curve TV, we're actually showing this as a technology capability of Heisen. We actually have a launched Curve TV in the US in 2015, 2016, but right now our focus is on flat LED panels is why you see 86 inches, 75 inches. We're drenching the market with big because a lot of customers are telling us they want bigger choices at affordable prices and that's why Heisen is going bigger and better. So in the US and Europe everywhere, are we going to see more and more Heisen's huge TVs? I believe you're going to see this growth everywhere in the regions where it can happen. Some places, you know, really can't house the bigger, bigger TVs. But here in the US, our demographics carry smaller homes to those bigger, large homes as well. So we found that a good market to start would be here in the US. Nice.