 What's up everybody, once again it's Ram and Sean and I got us a little snippet for you guys from a great interview that I did with an artist by the name of Ligit and I promise you it's something worth watching when it comes to marketing and getting a greater understanding of the power of cutting fans off. Go ahead and watch this clip and I got a little something to add at the very end of this video. Hold on, let's talk about wet, bro. We haven't talked about your project. What's the inspiration for that song? The ladies are the inspiration for wet, my friend. And just to get a little more insight on wet, the wet and wet tape, because the project is called Wet Tape, the project is strictly for the ladies. We did a no guide campaign, a no, a no, I mean, I don't know if I can cuss on here, but we said a no dick campaign. You don't got to put it, you can edit that out. No dick campaign for the wet tape, but wet stands for women's erotic testimonies. And so that is the acronym. And we kind of did a little deeper. And in the project, we kind of throw in some poetry. And one of my good friends is a Poonani poet, an erotic poet. There's poetry. Is that like a real thing, a Poonani poet? Poonani poet, yeah, like erotic poetry is big these days, man. Like all the open mic nights, they're doing it everywhere. So I grabbed, I grabbed her and she did. So it has some erotic poetry on it, some good, I would say it's a R&B five, excuse me, an R&B vibe, but it's not, not too much to where, you know, you can't like listen to it when you vibing and moving around. You know, I have to listen to it just with your girl kind of. Man, I love that, man. I love, I love the whole concept, especially like to the point where, you know, for me branding is people always talk about who are we targeting, but branding is not, it's not just what you're doing. It's just as much what you're not doing. And y'all basically did that when y'all, right, I know this, right? Like you tell them, this ain't for you, bro. Like, yeah, exactly. You know, you get the ladies, most people think that they think about it the wrong way. You're like, Oh, well, you're cutting out half of your market when you don't sell to men. You don't understand what women want. Men will want as well. I promise. So it's that target. But like I had to learn that because, bro, I put out other projects and I have not had the same success because I put out a project and this is what I would do. I put some club songs on there. I put some, uh, some street songs on there, right? Some quote unquote street songs. I put some lady songs on there and I try to just please everyone. And that doesn't work. It doesn't work because. Now, first and foremost, you can find a link to that interview in the description below. The full interview if you're interested in checking it out. And other than that, though, just the idea cutting fans off, cutting potential fans off is something that's really hard to think about for people who are feeling like they want more fans. They want more fans. But when you really think about it and listen to Legion story, is just another scenario that shows when you cut certain people off, you actually open a door to go deeper and get more people to love you in another space. If I get rid of these two groups over here, now I can be with this group over here all the time or spend more time in his pocket and connect with them deeper. Some people are trying to be social butterflies with fanbases as opposed to actually being friends and connecting. It's one thing to be cool. It's another thing to be the homie. It's another thing to be the friend. And it's another thing to be family. You got to decide which one you want to be. You got to, you got to decide to which extent do you want to connect with each of these subsets of groups. That's just the way it is. If you like this video, go ahead and hit the like button. If you like it, you might as well share it. And if you're not subscribed, you know what to do. Hit that subscribe.