 My name is Marc Boutet, and I'm the CEO of DeMark. We got started the business to grant access to contents to the most, to the largest number of people. Essentially, at first it was in French only, so the idea was to get access to some French language contents. Fast forward, 2008, we started a digital distribution platform called Kentook. The idea was to have publishers to use that collective platform to get content distributed to the largest number of people, so two different platforms like Amazon, Apple, but also local bookstores. The idea from the start was accessibility to content and the largest number of people having access to content in different formats. From the beginning of the platform, the idea was to have an open architecture and build a common ecosystem. From our perspective, this idea was to build common applications, common standards, APIs, and this idea I think is perfectly in the direction that we were looking at to have a collective activity and build something altogether to have common applications, common standards, and that's why I think it's so important. The idea of DeMark is also to build a common architecture for libraries, local bookstores, schools, even eventually corporations, universities. So this idea is to have a common platform that is used by all these people and all these different types of organizations. So we need to co-invest in some ways in a collective effort to be able to have a common ecosystem and I think that's how it can be integrated. Because if today DeMark is in some ways different projects all over the place, and it's okay like that because that's the way we grew the ecosystem and the company. But now for the next 10 years is trying to imagine a common ground and common platform and try to not do everybody reinventing the wheel and doing the little thing here and there and having a more global infrastructure and also think about accessibility and common recommendation tools so that we don't each and everyone do his own thing in its own garden. So that's the idea. At DeMark we try to convince publishers and libraries and bookstores to say well don't take too much time to reinventing the wheel and building your own infrastructure and we're going to take care of your needs in terms of this general infrastructure that everybody can use and we try also to be as standard and as open as possible at DeMark but in our own business model. So the reason why I think people should join the consortium is to say well it's the same thing but for another reason for other segments and other applications and it's the same the same way so the same reason. So everybody saves time we all have the same goal and we all focus on different activities on our side and then hypothesis can provide what is needed in terms of social and recommendation and some other areas and then we don't need to invest in that environment and we collectively use that same route. In our words in our business models it was we're going to construct we're going to build the roots and the bridges and you know all what is everything that is needed to circulate and you don't have to care about that and then you focus on your contents and for different companies like DeMark and the other members of this group is the same thing. So we can then focus on our own activities and then we are part of our larger group and we all have the same objective so I think that I recommend to similar companies or complementary companies to join this initiative.